Account Based Marketing (ABM) Course for Beginners
What you'll learn
- Introduction to Account Based Marketing
- The Evolution of ABM- From What to How
- Why Account Based Marketing
- Why and When ABM Fails
- What is ABM Maturity Model
- Sales and Marketing Alignment in ABM
- Selection of Target Accounts in ABM
- Marketing Programs in ABM
- Measurement, Metrics and Reporting in ABM
- ABM Tech Stack
- 90 Days Action Plan to implement Account Based Marketing in your organization
- Scaling ABM
Requirements
- No, this course covers everything from beginner to advanced
Description
Account Based Marketing or popularly known as ABM is the new B2B. Whether you are in sales or in marketing ABM is the new way to sell to your prospects. This course starts with the basic fundamentals of Account Based Marketing and then takes a deep dive into the ABM Maturity Model where we discuss about Sales and Marketing Alignment in ABM, Selection of Target Accounts in ABM, Marketing Programs in ABM, Measurement, Metrics , Reporting in ABM, Tech Stack in ABM, Scaling of ABM etc.
What is covered in the course :
The Evolution of ABM- From What to How
Why Account Based Marketing
Why and When ABM Fails
What is ABM Maturity Model
Sales and Marketing Alignment in ABM
Selection of Target Accounts in ABM
Marketing Programs in ABM
Measurement, Metrics and Reporting in ABM
ABM Tech Stack
90 Days Action Plan to implement Account Based Marketing in your organization
Scaling ABM
So if you are a beginner and want to learn more the fundamentals of Account Based Marketing or ABM this course is tailor made for you
We have tried to cover all the fundamental aspects related to Account Based Marketing. At the end of the course , you will have a strong grip on the basic fundamentals related to Account Based Marketing
Who this course is for:
- B2B Marketers interested in Accounts Based Marketing
- Marketing Manager
- Sales Manager
- Business Owners
- Website Owners
- Marketing Freelancers
- Demand Generation Managers
- Marketing and Sales Specialists
Instructor
- 3.9 Instructor Rating
- 449 Reviews
- 46,675 Students
- 8 Courses
I am a digital marketing expert covering areas like digital advertising (LinkedIn Ads, Facebook Ads, Google Ads , Twitter Ads etc), , marketing analytics (Google Analytics, Google Tag Manager etc), Inbound Marketing, Account Based Marketing, Content Marketing, Content Analytics , Social Media Marketing ,Marketing Automation etc .
My objective is to demystify digital marketing for marketers and entrepreneurs
The basic objective of any digital marketing is -results- and I am an expert in how to achieve them.
I teach both Theory +Practical to help students sharpen their skills in digital marketing.