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Key Account Management - Start a Promising Career!
Rating: 4.4 out of 5(814 ratings)
2,427 students

Key Account Management - Start a Promising Career!

THE Account Management Skills Needed to Become an Accomplished Key Account Manager. Master Client Management Today!
Created byCody Lee
Last updated 1/2022
English
English [Auto],Korean [Auto],

What you'll learn

  • The purpose and benefits of being an account manager
  • Manage partner-facing communications
  • Skills for building trust with parters
  • Career and income potential
  • Manage partner conflict like a pro
  • Common pitfalls to avoid
  • Managing changes in project scope

Course content

4 sections • 16 lectures • 2h 0m total length

  • What is Account Management?6:04
  • Essential Skills of an Account Manager7:40

    Develop essential account management skills, from mastering effective communication and active listening to negotiation, leadership, and value-based selling, backed by industry knowledge and ongoing practice.

  • Benefits of Being an Account Manager7:55

    Build meaningful connections by focusing on client needs and long-term growth. Earn potential is vast, driven by deals, high-spend clients like Coca Cola, and retention.

Requirements

  • No prerequisites or prior experience required.

Description

This course is about infusing you with the most current and relevant information about the account management profession, client management and what it takes to be successful.

The Account Manager or Key Account Manager is considered part of the sales team of a company, but they aren't your standard sales people. Account management is not about volume sales or fast talking sales tactics. It's about earning trust and building authentic connections. It's about relationship management, communication, problem solving, partnership and collaboration. The better you become at these traits, the happier your clients will be and the more your career and pocketbook will grow!

This course focuses heavily on the interpersonal skills required to nail these traits and hit the ground running. We'll be diving into how to build relationships as an account manager, ways to problem solve with clients and pitfalls for avoiding common mistakes that set others back. We'll discuss proven ways of building trust and tactics for understanding your clients and their goals to set you way ahead of the pack!

I am an MBA educated, account management professional with over 10 years of real-world experience in various sized organizations and industries. In this course, I remove the theory and give you a comprehensive and relevant insight into what you can actually expect in this role.

After completing this course you’ll be able to

  • Have a firm grasp on the role and what is expected from you as an account manager.

  • Understand your career and earning potential.

  • Identify client expectations and how to exceed them.

  • Know how to navigate difficult conversations while maintaining relationships.

  • Learn how to develop new relationships based on field-tested and proven strategies.

  • Learn how to avoid overservicing and how to set clear boundaries.

  • Learn the value of transparency and clarity when communicating with clients.

  • Study the significance of focusing on value rather than price.

The lessons and material were handpicked to highlight everything you need to know to be successful as well as what to expect when you get your first client list.

So, what are you waiting for? Enroll now and take the next step in mastering account management!

Who this course is for:

  • Those interested in pursuing a career in account management or key account management
  • Account Managers or Key Account Managers wanting to sharpen their client management skills
  • Anyone who is in a client facing role and wants to improve their client management and communication skills

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