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Account Based Marketing: B2B Marketing, Lead Generation
Rating: 4.2 out of 5(263 ratings)
16,988 students

Account Based Marketing: B2B Marketing, Lead Generation

Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development
Created byDekker the Marketer, Jyra Galosmo, Neelisha Singhal
Last updated 1/2026
English

What you'll learn

  • Account Based Marketing
  • Account Base Marketing
  • ABM
  • Demand Generation
  • Account Based Marketing Strategy

Course content

8 sections • 63 lectures • 7h 17m total length

  • Transforming the B2B Buyer Journey42:51
  • Outbounding29:44
  • Setting up the ABM campaign9:00
  • Internal education 24:45
  • Mailing list7:14
  • 18 Rules to Automate Cold Emails & Score Big Contracts!19:07
  • Linkedin advertising mistakes5:55
  • Account targeting with Google ads2:34
  • Direct mail execution7:25
  • Content funnel6:50
  • Key ABM Trigger Events9:40

    Focus ABM on key trigger events that spike demand, such as new websites, lawsuits, or regulatory changes, using CRM insights and intent data to target engaged accounts.

  • Reciprocity4:09
  • Lead nurturing mistake8:22

    Learn to avoid common lead nurturing mistakes by personalizing cadences based on content viewed, augmenting one-on-one outreach, and prioritizing email or text over mandatory phone calls.

  • Innovative B2B Marketing10:00
  • Email Marketing Overview6:50
  • Lemlist Tutorial9:25

    Learn how to set up and optimize Lemlist campaigns for influencer outreach, including creating campaigns, personalizing emails, adding follow ups, connecting providers, importing leads, and tracking analytics.

  • High level framework3:28
  • ABM framework
  • What Makes it Different2:49
  • ABM Funnel9:36
  • AI Marketing Assistant10:31
  • AI Product Demos8:56

Requirements

  • No prerequisites

Description

Attention B2B Marketers, Salespeople & Entrepreneurs!

Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don't really know where to start? I'm going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.

Learn how to:

  • Generate pipeline revenue and qualified leads quickly

  • Execute an ABM advertising campaign in LinkedIn

  • Generate millions of dollars in pipeline revenue (theoretically, no promises!)

  • Develop an account-based marketing strategy for content and email nurturing

  • Replicate the success of high-impact ABM direct mail campaigns

  • How to do account-based targeting and advertising through Twitter, Google, and Facebook

  • Build a targeted list used using various methods

  • Track performance using the latest ABM-style marketing funnels

  • Identify and leverage people who influence your target accounts

  • Integrate cold email and other tactics into your ABM campaigns

This course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course.

This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive.

I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBA program.


Who this course is for:

  • B2B Marketers

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