Account Based Marketing - ABM: Increase Your B2B Efficiency
What you'll learn
- What are ideal accounts? How to identify them for promoting your offers
- How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
- What is competitive analysis? What methods and tools are available for this? How do you use them
- Understand the specifics of account based marketing
- How to build an account-based strategy and maximize its efficiency
- How to use ad launch and email marketing methods
- How to work with analytical tools
- What are marketing and content funnels and how they work
- Understand how to communicate with accounts to engage them in your product
Requirements
- It is preferred to have a basic knowledge of the digital marketing industry, but not necessary
- It is recommended to have an online project that you want to work on
Description
Do you want to know how to increase your company's sales? Are you having trouble developing a marketing strategy that is scalable to your objectives?
Account Based Marketing (ABM) is the best solution if you want either of those things
This approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals which use ABM in their companies already target 1,000 accounts or more
In this course, I will introduce you to this type of marketing and share the best strategies and tactics for acquiring new clients, growing your business, and increasing your lifetime value for B2B
What will you learn in this ABM course?
How account based marketing works, which stages it includes, and how to understand the results in your business
How to create your own account based marketing strategy.
How to engage your ABM targets through different channels of communication
How to use automation tools for ABM to get data about your clients, competitors or results
How to automate the process of visiting LinkedIn profiles, inviting prospects to connect, and sending drip campaigns to generate leads
What do we offer in our ABM course?
Structured lessons with examples and practical tasks
Сhecklists and templates to implement the ABM in your business
Why should you choose us over other online Account Based Marketing courses?
You will have the opportunity to learn about Account Based Marketing from the top internet marketing professionals:
We are industry experts! Webpromo has over 14 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner
I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others
During our career, we have launched over 2,000 successful marketing strategies and marketing campaigns
More than 500,000 internet marketers have enrolled in our online courses.
Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing
What else do you get?
Lifetime access to the course and its updates
A certificate from Udemy upon completion of the course
A free copy of my book "Cutting-edge digital marketing"
Should you be worried?
Sign up now! Every second you wait can cost you leads and applications!
This course comes with a 30-day money-back guarantee!
Click the "take this course" button to start rebuilding your B2B marketing strategy today with ABM!
Who this course is for:
- Marketers who wish to implement this strategy or work with it in the future
- Business owners who desire to increase the client count and connect marketing with sales
- Account managers and salespeople who want to increase their B2B sales percentage
- Anyone who is interested in understanding the basics of account based marketing
Instructor
- 4.4 Instructor Rating
- 14,652 Reviews
- 507,275 Students
- 34 Courses
Greetings! I am Anton Voroniuk, a seasoned Digital Marketing Expert with over 15 years of experience. As the CEO of Skillsbooster, a prestigious Digital Marketing Academy, and the CBDO of WebPromoExperts Digital Marketing Agency, I have dedicated my career to empowering beginners and experienced professionals in the ever-evolving field of digital marketing.
At Skillsbooster, we pride ourselves on creating and delivering exceptional digital marketing courses that cover a wide range of topics, including digital marketing strategies, artificial intelligence marketing, social media marketing, search engine optimization, content marketing, email marketing, web analytics, paid advertising, web design, and much more. Our commitment to providing high-quality education has led to over 490,000 digital marketing specialists successfully completing our online courses.
I am honored to be recognized as a Google Premier Partner, Facebook Marketing Partner, and TikTok Ad Partner. These partnerships reflect our expertise and dedication to staying at the forefront of digital marketing trends and technologies.
In addition to my roles at Skillsbooster and WebPromoExperts, I am also a Udemy Instructor Partner, ensuring that learners worldwide have access to comprehensive digital marketing training. Furthermore, I hold various credentials such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, and Search Ads360 Certified, obtained through my tenure as a Google Academy Agency Trainer.
My team and I are passionate about helping individuals like you achieve their goals through online learning. We provide round-the-clock support during your studies and beyond, ensuring that you receive personalized guidance and mentorship throughout your digital marketing journey.
I invite you to join our vibrant Community of Digital Marketing Experts. Together, we can unlock your potential and shape a successful future in the dynamic world of digital marketing.
Connect with me today and let's embark on this exciting journey together!