Account-Based Marketing - ABM: Increase Your B2B Efficiency
What you'll learn
- Understand the specifics of account-based marketing
- How to build an account-based strategy and maximize its efficiency
- What are ideal accounts? How to identify them for promoting your offers
- What is competitive analysis? What methods and tools are available for this? How do you use them
- What the ideal customer profile (ICP) is and be able practically to create for own projects
- How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
- How to use Snovio for collecting the contacts of your prospects
- How to use ad launch and email marketing methods
- How to create an email sequence to attract prospects
- What information you should consider to understand your email marketing results
- What types of follow-ups exist and their benefits for your ABM strategy
- What an omnichannel strategy is and how it is used in ABM
- What are marketing and content funnels and how they work
- Understand how to communicate with accounts to engage them in your product
- What aspects to consider for effective analysis of your ABM efforts
- How to work with analytical tools
- How to use ChatGPT to effectively communicate with clients
Requirements
- It is preferred to have a basic knowledge of the digital marketing industry, but not necessary
Description
Do you want to know how to increase your company's sales? Are you looking for an approach that will help you cut down on the mess in your lead generation and get only targeted leads?
Account-Based Marketing (ABM) is the best solution if you want either of those things
This approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals who use ABM in their companies have already got targeted 1,000 accounts or more
This is a brilliant solution to 5X your conversion rate and cut down on marketing costs
What's best is that you don’t need to stop your existing marketing strategy; you can use ABM as an adjustment to your existing marketing efforts
In this course, we will share the best ABM strategies and tactics for acquiring only targeted clients to grow your business and increase your lifetime value for B2B
WHAT WILL YOU GET AFTER COMPLETING THIS ABM COURSE?
You will understand how account-based marketing works
You will be able to create your own account-based marketing strategy
You will define your top account list
You will create your ideal customer profile (ICP)
You will use different Snovio, LinkedIn Sales Navigator, Hunter, SimilarWeb, Serpstat, etc., to get data about your clients or competitors
You will engage your ABM targets through different channels of communication like email, social media or targeted advertising
You will make your strategy omnichannel
You will learn about what sales funnels are
You will automate the process of visiting LinkedIn profiles, inviting prospects to connect, and sending drip campaigns to generate leads
You will use AI tools (ChatGPT) to effectively communicate with clients
You will proceed with a comprehensive analysis of your ABM activities
WHAT ELSE DO WE OFFER IN OUR ABM COURSE?
Practice. Practice. Practice. Our course contains plenty of manuals which help you tailor account-based marketing not only in theory
Сhecklists and templates you can use for your different real projects
A free copy of the book "Cutting-edge digital marketing"
Lifetime access to the course and its updates
A certificate from Udemy upon completion of the course
LEARN ABOUT ACCOUNT-BASED MARKETING FROM THE TOP INTERNET MARKETING PROFESSIONALS:
Anton Voroniuk has obtained a vast number of digital marketing qualifications and certifications, such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others
Alisa Kyrychok has been helping companies achieve their goals through personalized mass communication for over 9 years. Her EmailConsulting agency aids B2B, B2C, and B2G businesses in automating communications with their target audiences through email, SMS, SMM, Messenger, Viber, and more
Webpromo, where Anton Voroniuk is the co-owner, has over 14 years of experience in internet marketing. This agency is a Google Premier Partner and a Facebook Marketing Partner and has launched over 2,000 successful marketing strategies and campaigns
More than 500,000 internet marketers have enrolled in SkillsBooster courses. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing
ONLY 2.5 HOURS OF COURSE TRANSFORM YOUR MARKETING EFFORTS ON YEARS
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee! So, you can get your money back if these tactics don’t bring results to your business
JUST START ACTING!
Click "Enroll now" and start attracting only targeted clients to get more conversions!
Who this course is for:
- Marketers who wish to implement this approach for their marketing activities or work with it in the future
- Business owners who desire to increase the client count and connect marketing with sales
- Account managers and salespeople who want to increase their B2B sales percentage
- Anyone who is interested in understanding the basics of account based marketing
Instructors
- 4.5 Instructor Rating
- 25,646 Reviews
- 720,391 Students
- 59 Courses
Greetings! I am Anton Voroniuk, a seasoned Digital Marketing Expert with over 17 years of experience. As the CEO of Skillsbooster, a prestigious Digital Marketing Academy, and the CBDO of WebPromoExperts Digital Marketing Agency, I have dedicated my career to empowering beginners and experienced professionals in the ever-evolving field of digital marketing.
At Skillsbooster, we pride ourselves on creating and delivering exceptional digital marketing courses that cover a wide range of topics, including digital marketing strategies, artificial intelligence marketing, social media marketing, search engine optimization, content marketing, email marketing, web analytics, paid advertising, web design, and much more. Our commitment to providing high-quality education has led to over 700,000 digital marketing specialists successfully completing our online courses.
I am honored to be recognized as a Google Premier Partner, Facebook Marketing Partner, and TikTok Ad Partner. These partnerships reflect our expertise and dedication to staying at the forefront of digital marketing trends and technologies.
In addition to my roles at Skillsbooster and WebPromoExperts, I am also a Udemy Instructor Partner, ensuring that learners worldwide have access to comprehensive digital marketing training. Furthermore, I hold various credentials such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, and Search Ads360 Certified, obtained through my tenure as a Google Academy Agency Trainer.
My team and I are passionate about helping individuals like you achieve their goals through online learning. We provide round-the-clock support during your studies and beyond, ensuring that you receive personalized guidance and mentorship throughout your digital marketing journey.
I invite you to join our vibrant Community of Digital Marketing Experts. Together, we can unlock your potential and shape a successful future in the dynamic world of digital marketing.
Connect with me today and let's embark on this exciting journey together!
- 4.5 Instructor Rating
- 25,048 Reviews
- 708,034 Students
- 47 Courses
I am dedicated to providing students with high-quality courses that help them achieve their goals. With my expertise in digital marketing, I am committed to creating engaging and effective course materials that cater to different learning styles and abilities. With my passion for teaching and my strong communication skills, I am here to support and guide my students every step of the way.
- 4.4 Instructor Rating
- 224 Reviews
- 156,958 Students
- 1 Course
Hi there,
I'm Alisa Kyrychok
I specialize in personalized mass communication for sales and marketing.
Imagine being able to find that one person among your entire target market who needs your product right now and being able to reach out to them personally through email, LinkedIn, SMS, or any messaging platform.
For 9 years, I've been building focused, personalized communication systems, and I love helping others learn how to build more than just mass email campaigns. Since 2017, I've been leading the agency Emailconsulting, where we've set up more than 750 email projects across industries such as e-commerce, tourism, B2B, gaming, SaaS, IT services, recruiting, and many others.
I've shared my expertise at many online and offline conferences, including emailConf (2021), iForum 2019 (Kyiv), EmailConf 2018 (Kyiv), Analize 2017 (Kyiv), and iProf 2016 (Almaty). My passion is helping companies make profits by connecting with every customer, looking them in the eye, and seeing the joy they get from using your product.
I specialize in:
Omni-channel communication: email, messengers, SMS, push notifications—communicating with customers where it's convenient for them and creating a sense of presence everywhere.
Triggered email campaigns based on your database: automatically discovering when a customer intends to purchase and sending them relevant offers using AI.
Cold outreach: systematically collecting cold leads and warming them up for initial contact.
My team and I are constantly analyzing each project, global trends, and finding what brings results in sales because it resonates with customers! We research ISR and build ABM for every project.
The main result is when you get responses from mass communications as if you wrote to each customer personally. And when you look at the analytics, you see growth in profitability and satisfaction with the database.
I love helping companies build and automate their communication systems so they can focus on what they do best. See you on my courses!