
Getting to know each other. Overview of the agenda, target audience, expected results, and benefits of our account-based marketing course
Why do we lead this course for you? What is our expertise in account-based marketing?
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Definition of the account-based marketing (ABM) and its specification
You will understand how personalised mass communication relates to account-based marketing and how you can build your first account-based marketing strategy
Overview of Udemy features you can use to assist your learning
Brief overview of forming customer database process and a short guide how to create a top account list
Practical video on how to create your ideal customer profile (ICP)
Practical lecture on how to get contacts through LinkedIn Sales Navigator or Hunter
Practical lecture about collecting contacts with Snov.io
Practical video about mass collecting with LinkedIn Sales Navigator and Snov.io
Using CRM as a customer base processing tool
Explain the significance of competitive analysis and how to conduct competitor analysis in Google services
Practical lecture about using Similarweb in competitive analysis
Practical lecture about using Serpstat in competitive analysis
Overview of tools for competitive analysis of Facebook, Instagram, YouTube and email marketing activities
Practical lecture about competitive analysis
Understanding of cold emailing concept, its advantages and on how to stay away from spam when send cold emails to your prospects
Practical lecture on how to craft B2B email campaigns to engage decision-makers
Practical lecture on how to write сompelling follow-ups
Practical lecture on how to analyze and enhance your email marketing performance
What the omnichannel strategy is. How to lead an omnichannel strategy for your ABM efforts?
Overview of the See Think Do Care sales funnel
Why automation is beneficial for lead generation on LinkedIn. Overview of a Dux-Soup tool's functionality
Practical lecture on how to set up Ads Manager and create the first campaign
Practical lecture about what a target audience is and how to identify it
Tips and hacks how to create engaging text for your ad campaigns
Practical lecture on how to choose the correct type of advertising for your ABM strategy
A brief overview of what content to promote for your lead generation efforts
In this lesson, you will practice the creation of ICP with the GenAI tool Elsa.
Overview of different types of follow-ups to increase your close rate
Advantages of meetings in ABM strategy, the appointment process, preparation to the meeting - what must be researched and how to build a meeting agenda
Why it needs to be included in the ABM strategy, what types of events exist, and how to make preparation more effective
In this lesson, we'll explore how ChatGPT enhances customer support
In this lesson, we will focus on the importance of being prepared and well-organized before a meeting with a client. Specifically, we will learn how ChatGPT can assist in creating a call draft or agenda for different types of meetings
In this lesson, we will explore how ChatGPT can assist in creating high-quality follow-up emails to send to clients after a meeting
In this lesson, we'll create a customer feedback survey using ChatGPT
In this lesson, we'll use ChatGPT to analyze customer feedback and identify common themes
In this lesson, we'll use ChatGPT to Build a Knowledge Base
In this lesson, we'll ask ChatGPT to provide suggestions on how to improve customer service
In this lesson, you will learn how ChatGPT can help with crisis management at your work
Which types of KPI you can use to analyze your data
A guide on how to analyze your database to observe results of your ABM efforts
What conclusions can be drawn from KPI results and how can these aspects be improved
In this lecture, we'll share the top AI tools that will make your journey much easier.
How to leave a review for the course
How to get a certificate
Appreciations and wishes
Do you want to know how to increase your company's sales? Are you looking for an approach that will help you cut down on the mess in your lead generation and get only targeted leads?
Account-Based Marketing (ABM) is the best solution if you want either of those things
This approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals who use ABM in their companies have already got targeted 1,000 accounts or more
This is a brilliant solution to 5X your conversion rate and cut down on marketing costs
What's best is that you don’t need to stop your existing marketing strategy; you can use ABM as an adjustment to your existing marketing efforts
In this course, we will share the best ABM strategies and tactics for acquiring only targeted clients to grow your business and increase your lifetime value for B2B
WHAT WILL YOU GET AFTER COMPLETING THIS ABM COURSE?
You will understand how account-based marketing works
You will be able to create your own account-based marketing strategy
You will define your top account list
You will create your ideal customer profile (ICP)
You will use different Snovio, LinkedIn Sales Navigator, Hunter, SimilarWeb, Serpstat, etc., to get data about your clients or competitors
You will engage your ABM targets through different channels of communication like email, social media or targeted advertising
You will make your strategy omnichannel
You will learn about what sales funnels are
You will automate the process of visiting LinkedIn profiles, inviting prospects to connect, and sending drip campaigns to generate leads
You will use AI tools (ChatGPT) to effectively communicate with clients
You will proceed with a comprehensive analysis of your ABM activities
WHAT ELSE DO WE OFFER IN OUR ABM COURSE?
Practice. Practice. Practice. Our course contains plenty of manuals which help you tailor account-based marketing not only in theory
Сhecklists and templates you can use for your different real projects
A free copy of the book "Cutting-edge digital marketing"
Lifetime access to the course and its updates
A certificate from Udemy upon completion of the course
LEARN ABOUT ACCOUNT-BASED MARKETING FROM THE TOP INTERNET MARKETING PROFESSIONALS:
Anton Voroniuk has obtained a vast number of digital marketing qualifications and certifications, such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others
Alisa Kyrychok has been helping companies achieve their goals through personalized mass communication for over 9 years. Her EmailConsulting agency aids B2B, B2C, and B2G businesses in automating communications with their target audiences through email, SMS, SMM, Messenger, Viber, and more
Webpromo, where Anton Voroniuk is the co-owner, has over 14 years of experience in internet marketing. This agency is a Google Premier Partner and a Facebook Marketing Partner and has launched over 2,000 successful marketing strategies and campaigns
More than 500,000 internet marketers have enrolled in SkillsBooster courses. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing
ONLY 2.5 HOURS OF COURSE TRANSFORM YOUR MARKETING EFFORTS ON YEARS
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee! So, you can get your money back if these tactics don’t bring results to your business
JUST START ACTING!
Click "Enroll now" and start attracting only targeted clients to get more conversions!
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