Account-Based Marketing (ABM) for Beginners: Master B2B Grow

Name: Account-Based Marketing (ABM) for Beginners: Master B2B Grow
Rating: 5.0 (36 reviews)

Learn how to plan, implement, and scale an effective Account-Based Marketing strategy to attract and convert high-value

Highest Rated

Created byAbdullah Butt

Last updated 10/2025

English

What you'll learn

Understand the fundamentals of Account-Based Marketing (ABM)
Identify and prioritize high-value target accounts
Align marketing and sales teams for maximum impact
Create personalized marketing campaigns for key accounts
Use data and analytics to measure ABM performance
Choose the right tools and platforms for ABM success
Build a scalable ABM strategy for long-term growth

Course content

1 section • 15 lectures • 48m total length

VALUE OF ABM2:20
DIFFERENT APPROACHES TO MARKETING1:05
Differentiate abm from mass marketing and target marketing by reframing campaigns to treat each account as a market of one, tailoring approaches to individual roles within the organization.
WHAT IS ABM1:43
WHATS NEEDED TO DO3:33
Account-based marketing success hinges on commitment, leadership, and planning, with sales driving the approach, marketing supporting research, and a clear plan detailing who, what, when, where, why, and budget.
CHOSING ACCOUNTS AND CONTACTS4:32
CHOSING THE PATH WAY3:59
BUYERS JOURNEY3:55
KEY ELEMENTS2:18
SOW TO START6:15
INTERNEL AND EXTERNEL RESOURCES1:32
ABM MARKETING PLAN3:30
Develop and execute an abm marketing plan to drive revenue and grow relationships with target accounts through aligned content, webinars, LinkedIn outreach, and events across the buyer journey.
RESULT AND FRAME WORK2:00
WHAT TECHNOLOGY NEEDED2:16
CHALLENGES OF ABM3:11
Identify budget needs and map required resources to execute ABM effectively, then secure committed sales engagement and time-sensitive content planning to address targeted accounts and measure ROI.
EXAMPLES OF ABM6:34

Requirements

No prior marketing experience needed

Description

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Account-Based Marketing (ABM) is transforming how businesses attract, engage, and convert high-value clients. In this beginner-friendly course, you’ll discover the key principles and step-by-step process of building an ABM strategy that drives measurable business growth. Whether you work in B2B marketing, sales, or entrepreneurship, this course will help you align your teams, personalize your campaigns, and close more deals with your ideal accounts.

We’ll start by exploring what ABM really means, how it differs from traditional marketing, and why it’s one of the most effective strategies in modern B2B marketing. You’ll learn how to identify target accounts, create detailed buyer personas, and craft tailored content that resonates with key decision-makers.

We’ll also dive into the tools, platforms, and analytics that help you measure success — from intent data and CRM integration to campaign tracking and ROI optimization. By the end of this course, you’ll have the confidence and framework to design your own ABM campaigns, align your marketing and sales teams, and win more high-value customers.

This course is designed to be simple, practical, and actionable — perfect for anyone who wants to understand how ABM works and how to use it to grow their business.

Who this course is for:

Marketing professionals looking to upgrade their B2B strategy
Sales managers who want better alignment with marketing
Entrepreneurs and business owners targeting specific clients
Digital marketers seeking to specialize in ABM
Students or beginners interested in modern marketing techniques