Master Course in Account Based Marketing (ABM) 2.0
What you'll learn
- Understand the Introduction and Importance of Account-Based Marketing (ABM) 2.0
- Learning the types and ABM strategy for B2B, Lead Generation Vs Demand Generation of ABM
- Analyze the benefits of the framework and account-based marketing tactics
- Establish an Account-Based Marketing Strategy for your business
- Managing the Account-Based Marketing tools, channels, funnels, budget and content strategy
- No programming experience needed. You will learn everything you need to know
- Basic digital marketing skills and content marketing skills
Master course in Account-based marketing (ABM) 2.0
What is account-based marketing (ABM)?
ABM is a marketing strategy that focuses on a set of target accounts within a market. The marketing message is personalized for each account based on its specific attributes and needs.
In ABM marketing, marketing extends beyond just lead generation. You can get the most value from your biggest accounts by upselling and cross-selling them.
Account-based marketing: what it's all about
B2B companies targeting key accounts are increasingly using account-based marketing. Account-based marketing is very effective for companies trying to sell to large accounts with long sales cycles and large deal sizes.
An approach that's tailored to you
With personalized messaging, marketers take what they know about their customers and tailor the creative assets of their campaign to their specific attributes and needs.
Alignment between sales and marketing : Marketing and sales teams work together on account-based marketing, identifying target accounts, customizing campaigns for them, aligning and moving accounts through the funnel before and after lead conversion.
Cycles are shorter : Multiple stakeholders are involved in major purchases. As a result, the sales process usually slows down, since it starts at a lower level in the organization and moves slowly up. All prospects are nurtured simultaneously in account-based marketing, so the cycle is shortened.
Getting a better ROI : The highest ROI of all B2B marketing tactics comes from account-based marketing. Account-based marketing delivers higher returns than any other marketing method, according to 85% of marketers who measure ROI.
Resources aren't wasted : A small number of accounts are given a lot of attention and resources. Previously wasted resources are freed up. This course will explain about the Account-Based Marketing, ABM, B2B Marketing and B2B Sales, Connecting the sales and marketing with demand generation and lead generation along with ABM Strategy.
The following lectures will be covered in this course:
1. Introduction and Importance of Account-Based Marketing (ABM) 2.0
2. Types and ABM strategy for B2B, Lead Generation Vs Demand Generation of ABM
3. Benefits of the framework and account-based marketing tactics
4. Establish an Account-Based Marketing Strategy for your business
5. Account-Based Marketing tools, channels, funnels, budget and content strategy
Who this course is for:
- All UG, PG Business students, Digital marketing Learners, New business and existing business development executives, Marketing managers and digital leaders
Achievements on Udemy:
"120,000 Students + 600,000 Enrollments + 191 Countries + 72 Courses of Business, General Management, IT, Software and Systems, Education and Media Studies"
Teaching Experience :
Award Winning Researcher and Professor Dr. José is a Senior Researcher, Professor and subject matter expert of Business, IT, Systems and Media Studies at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China and Honorary and Visiting Professor of NGCEF Australia, ISCIP Canada and Judge of Global Forum on Business Case Study who is an accomplished expert on digital transformation and innovation featuring large enterprises and strategies of startups in digital platform ecosystems.
Instructional Design and Curriculum Development Experience :
He Designed and Developed more than 5 Specialized Post Graduate Master Degree course for International Business School - Beijing Foreign Studies University (IBS - BFSU). His core expertise is in the area of corporate entrepreneurship, organizational innovation, and learning. Dr. José has a rich mix of teaching and industry experience (More than 15+ Years) working as a business and IT consultant to over 20 very successful start-up businesses along with strategic planning, Digital and IT management support for Global clients. He designed, developed and hosted more than 200+ Corporate Business Websites since 2007 and received more than 10 awards for his enormous graphic and web design works.
Interests of Teaching Topics :
He has conducted, handled and supervised more than 10,000 students since 2007 and major training sessions for UG, PG Master Degree graduates covering Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Personal Development, Multimedia, Information Technology, IEEE Domains, Software Certification Courses of Microsoft, Oracle, IBM, Cisco, Amazon, Salesforce and Network Security and Cloud Systems. Regular Keynote Speaker of AEIC China and Whither Our Economies (WoE) Lithuania and currently he is guiding 5 Ph.D. Scholars for Business Administration, Computer Science and IT Domains.
Certifications, Research and Publications :
He is an International Faculty and completed more than 30+ Software, IT and Business Certifications which Includes Brainbench, Adobe, Autodesk, Microsoft, Amazon AWS, IBM Statistics 101, Cisco Network Academy, Kaya Connect London, Cornerstone OnDemand Foundation, Google, UNICEF and UNESCO.
He is an Editor of Science Direct PLAS Journal and certified reviewer of Elsevier, Clarivate, Wiley, Science Direct, Springer Nature and IOP Publishers. He published more than 50 research and review articles and 8-12 solo-authored full case studies have been published under his name along with 4 Book chapters and numerous book reviews for international independent book publishers in Germany. He has published more than 10 Research Articles in the WoS & Scopus Listings. Google Scholar Citation 50+, and Research Gate Score is 220.7 with 30+ Citation and 50000+ reads. European Alliance for Innovation (EAI) Score is 16.
Honors’ and Awards :
Top funding project writer Dr. José received, Top Researcher Award 2019-2023, Best Ph.D. Thesis Award 2018, Distinguished Young Scientist 2017, University Topper (2011-2012), 7 Times received the FCB - Faculty Competency Building Award (2011-2018) and Mr. Perfect Award at 2008.
International Memberships and Activities:
He is having 35+ International academic and professional bodies’ memberships around the world which Includes IEEE, Oulu Entrepreneurship Society - Finland, Middle East Research Institute, Internatioal Entrepreneurs Association, Africa Society of Association Executives (AfSAE), Association of Strategic Marketing, National Science Teaching Association, ISPIM - International Society for Professional Innovation Management, ITPA - Information Technology Professionals Association and IAENG - Society of Operations Research and He is serving as a volunteer for Scopus, Web of Science and ABDC Indexed journal’s editorial and reviewer board member for more than 30+ Journals and reviewed 200+ articles since 2019.