Austin Center for Design - Remote Studio in Design Research
What you'll learn
- interaction design
- design research
- ethnographic research
- design strategy
- product development
- entrepreneurship
- customer experience research
Requirements
- There are no prerequisites.
Description
This class focuses on methods of qualitative design research and design synthesis used to approach complicated problems of technology, behavior, and society. Students learn techniques and processes that allow them to gather data in the field, analyze that data in a rigorous and substantial way, and extract multi-dimensional insights, meaning, and trends.
As a result of taking this class, students will be able to:
Develop a research plan that emphasizes the Contextual Inquiry methodology
Conduct research according to the research plan
Extract rich insights from data.
Apply methods of design synthesis, data mapping, work, and task-flow modeling in the context of a large-scale interaction design problem
Be able to educate non-designers in the value of ethnographic research
Identify and utilize the appropriate tools to capture and synthesize user data into visualizations of an existing service or problem landscape
Craft and communicate the functional and emotional attributes of a more ideal human-experience within a problem space, in the form of design criteria, and opportunity statements.
Who this course is for:
- Marketers, interested in becoming more customer-centric
- Engineers, hoping to better integrate UI and UX into their work
- Traditional designers, looking to expand into an interaction, service, and strategy design role
Instructors
![Jonathan Lewis](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
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I am a Director at Thinktiv, a strategy and innovation firm in Austin, TX, and Managing Director of the Austin Center for Design a non-profit transforming the world through design thinking and design education.
At Thinktiv, I manage a portfolio of multi-disciplinary client transformation programs while also overseeing our ethnographic research and interaction design practices. I have worked with teams ranging from seed-round start-ups to Fortune 100 companies to drive value through strategy, design, and innovation. To date, I have worked on over 50 different digital products and services.
At the Austin Center for Design, I am responsible for navigating the center's response to the COVID-19 global pandemic -- evolving the programming to be more accessible, inclusive, and resilient.
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- 13,439 Students
- 5 Courses
Jon is Partner at Modernist Studio, and the Founder and Director of Austin Center for Design. He was previously the Vice President of Design at Blackboard, the largest educational software company in the world. He joined Blackboard with the acquisition of MyEdu, a startup focused on helping students succeed in college and get jobs. His work focuses on helping design students develop autonomy through making. He has worked extensively with both startups and Fortune 500 companies, and he's most interested in humanizing educational technology.
Jon has previously held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director at frog design, a global innovation firm. He has been a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in building both the Interaction and Industrial Design undergraduate and graduate programs. Jon has also held the role of Director for the Interaction Design Association (IxDA), and Editor-in-Chief of interactions magazine, published by the ACM. He is regularly asked to participate in high-profile conferences and judged design events, including the 2013 Cooper-Hewitt National Design Awards. He has taught at the University of Texas at Austin, the Center for Design Studies of Monterrey, in Mexico, and Malmö University, in Sweden.
Jon is the author of four books: Thoughts on Interaction Design, published by Morgan Kaufmann, Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis, published by Oxford University Press, Wicked Problems: Problems Worth Solving, published by Austin Center for Design, and Well Designed: How to use Empathy to Create Products People Love, published by Harvard Business Review Press.