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30-Day Money-Back Guarantee

This course includes:

  • 6.5 hours on-demand video
  • 19 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Other Marketing A/B Testing

Coding for A/B testing: Run more AB tests, find more winners

Learn HTML, CSS, JS & data tracking for AB testing and build your own AB tests without the help of a developer
Bestseller
Rating: 4.6 out of 54.6 (79 ratings)
1,025 students
Created by Ruben de Boer
Last updated 11/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Run more A/B tests and find more A/B test winners
  • Build your own A/B tests without the help of a developer
  • Set up reliable data tracking for A/B testing
  • Do a proper quality assurance to make sure your A/B tests work perfectly
  • Learn HTML, CSS and Javascript to run many more A/B tests
Curated for the Udemy for Business collection

Requirements

  • A testing tool (like VWO and Optimizely) is not required, but it is useful. Free options are discussed in the course. (Learnings are applicable for all testing tools)
  • Eagerness to learn coding for A/B testing
  • Eagerness to run many more A/B tests
  • No coding knowledge required
  • No prior knowledge is needed
  • Useful (free) tools will be discussed in the course

Description

** Bestselling A/B testing course on Udemy in the category: A/B testing**

As a Conversion Optimization specialist or as someone working on A/B testing, your success is often determined by the number of A/B tests you run and the number of test winners you find. So the more tests you run, the higher your chance of success. But very often, the IT department is a major bottleneck for us. When we want to set up a test, it ends up at the bottom of the IT backlog, costing you valuable time and decreasing your chance to be successful in AB testing. If you recognize this situation, then this is the right course for you.

By taking this course you will learn:

  • HTML

  • CSS for AB testing

  • JavaScript (jQuery) for AB testing

  • Data tracking for AB testing

  • Setting up 60 to 90% of your own A/B tests without the help of a developer

This helps you to set up and run many more A/B tests and greatly increase your success. The course is set up in a practical and engaging manner. Together, we will start with the absolute basics before building many different kinds of A/B tests on your own website, while we increase the complexity step by step. The course is designed for people with no coding skills, and for those that have some experience already. The learnings in this course are applicable to every testing tool on the market.

Coding for A/B testing course structure

  • Section 1: Introduction

  • Section 2: HTML

  • Section 3: CSS for AB testing

  • Section 4: Javascript (jQuery) for AB testing

  • Section 5: Data gathering for AB testing

  • Section 6: Quality assurance for AB testing

  • Section 7: Thank you

Of course, there are many web development courses out there. But there is one big difference: As a Conversion specialist, you don’t build websites, you chance them. This requires a completely different focus on coding while also making sure you obtain reliable and trustworthy data. Web development courses help you to build websites, this course helps you to build and run reliable and successful A/B tests.

The course is designed for anyone working on A/B testing. Conversion specialists, growth hackers, and even front-end developers can hugely benefit from this course.

Now let’s get started. Feel free to check out the free preview lectures, or start taking this course right now.


Who this course is for:

  • Conversion specialists who want to run more A/B tests
  • Anyone working on A/B testing
  • Online marketeers, growth hackers and designers who want to learn how to code A/B tests

Featured review

Nayab Siddique Shaik
Nayab Siddique Shaik
16 courses
4 reviews
Rating: 5.0 out of 5a year ago
Being a novice CRO and from a non-technical background, I learnt a lot from this Coding course. I strongly believe there are two bottlenecks for a CRO at the entry-level - Stats and Coding. This Coding course has good content and it will let you overcome one of them.

Course content

7 sections • 82 lectures • 6h 16m total length

  • Preview03:49
  • Preview01:48
  • Two ways to create a variation
    03:39
  • HTML, CSS & JS for A/B testing
    05:32
  • Cheat sheet & code resources
    02:05
  • Free tools for this course
    02:13

  • What is HTML
    01:46
  • HTML basics
    05:09
  • Preview04:38
  • Paragraph tags
    02:16
  • Lists
    04:07
  • Link to a different page
    04:49
  • Link to the same page
    04:35
  • Images
    03:23
  • Self-closing tags
    03:07
  • Tables
    05:12
  • Symbols
    01:24
  • iframes
    02:17
  • Input fields and buttons
    04:46
  • Text styling
    03:44
  • Comments
    01:46
  • Division and span tags
    03:15
  • Wrap up HTML
    00:28
  • HTML quiz
    6 questions

  • What is CSS
    01:28
  • CSS for AB testing basics
    03:50
  • CSS selector: classes and ids
    07:02
  • CSS selector: combinations
    08:18
  • CSS selector: additional options
    07:20
  • CSS in developer tools
    02:59
  • Color codes
    06:57
  • CSS text styling
    10:18
  • Preview03:01
  • CSS boxmodel
    04:01
  • Width and height
    03:51
  • Padding
    05:14
  • Borders
    05:30
  • Margin
    04:07
  • Boxmodel exercise
    04:26
  • Display
    06:52
  • Positioning
    06:13
  • Float
    05:13
  • Z-index
    02:44
  • Pseudo classes and elements
    06:53
  • Media queries
    10:15
  • Wrap up CSS
    00:24
  • CSS quiz
    6 questions

  • What is Javascript & jQuery
    02:54
  • jQuery for AB testing basics
    04:58
  • Missing jQuery library and Google Optimize setup
    04:40
  • Selecting elements with jQuery
    06:17
  • Changing text and html
    07:22
  • Preview10:27
  • Add elements
    06:57
  • Remove elements
    04:44
  • CSS changes through jQuery
    05:05
  • Add classes and ids
    05:29
  • Change attributes
    04:43
  • Click function
    06:21
  • Variables
    04:56
  • Each function
    06:44
  • If statement
    11:37
  • Debugging
    05:06
  • Timing issues
    08:53
  • Dynamic content & Single Page Applications
    02:01
  • Exercise 1: Toggle content
    10:30
  • Exercise 2: Extra menu item
    07:04
  • Exercise 3: Show pop-up after 10 seconds
    09:06
  • Exercise 4: Countdown timer
    07:24
  • Wrap up JS and jQuery
    00:29
  • jQuery quiz
    5 questions

  • Importance of trustworthy data for AB testing
    02:42
  • Control and variation
    08:34
  • Timing issues with Google Analytics events
    02:33
  • Extra events
    04:17
  • Preview04:09
  • Polls and recordings
    02:21
  • Wrap up data gathering
    00:22

  • Importance of QA
    01:01
  • Preview02:40
  • A/A test
    03:15
  • QA on IP address
    04:09
  • QA on cookie
    03:09
  • Wrap up quality assurance
    00:16

  • Thank you
    00:53

Instructor

Ruben de Boer
CRO Consultant, online teacher, author, and speaker
Ruben de Boer
  • 4.6 Instructor Rating
  • 692 Reviews
  • 4,126 Students
  • 4 Courses

I believe that if you find your passion in your work, you should also use it to help and inspire others. That is why I started Conversion Ideas.

Ever since helping out a company in 2009 teach clients to become more happy and confident with improved social skills, I have been fascinated with the questions: “If we can change people’s behavior offline, how can we do this online?”

Fortunately, I wasn’t the only one. I have read many books and followed many courses since. Now as a Conversion Rate Optimization manager and consultant, I have the pleasure to work with amazing people on great websites every day.

With my courses on Conversion Optimization and A/B testing I want to help people who want to learn this fun line of work, but don't have the budgets for expensive business-to-business courses.

From my passion for CRO, I want to help others to improve their optimization skills while trying to make this world a better place. With understandable, affordable, and practical courses, a book, and helping out charity organizations for free, I want to make CRO available for everyone.

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