Coding for A/B testing: Run more AB tests, find more winners
- 6 hours on-demand video
- 18 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Run more A/B tests and find more A/B test winners
- Build your own A/B tests without the help of a developer
- Set up reliable data tracking for A/B testing
- Do a proper quality assurance to make sure your A/B tests work perfectly
- A testing tool (like VWO and Optimizely) is not required, but it is useful. Free options are discussed in the course. (Learnings are applicable for all testing tools)
- Eagerness to learn coding for A/B testing
- Eagerness to run many more A/B tests
- No coding knowledge required
- No prior knowledge is needed
- Useful (free) tools will be discussed in the course
** Brand new course and already BESTSELLER in the category A/B testing**
As a Conversion Optimization specialist or as someone working on A/B testing, your success is often determined by the number of A/B tests you run and the number of test winners you find. So the more tests you run, the higher your chance of success. But very often, the IT department is a major bottleneck for us. When we want to set up a test, it ends up at the bottom of the IT backlog, costing you valuable time and decreasing your chance to be successful in AB testing. If you recognize this situation, then this is the right course for you.
By taking this course you will learn:
CSS for AB testing
Data tracking for AB testing
Setting up 60 to 90% of your own A/B tests without the help of a developer
This helps you to set up and run many more A/B tests and greatly increase your success. The course is set up in a practical and engaging manner. Together, we will start with the absolute basics before building many different kinds of A/B tests on your own website, while we increase the complexity step by step. The course is designed for people with no coding skills, and for those that have some experience already. The learnings in this course are applicable to every testing tool on the market.
Coding for A/B testing course structure
Section 1: Introduction
Section 2: HTML
Section 3: CSS for AB testing
Section 5: Data gathering for AB testing
Section 6: Quality assurance for AB testing
Section 7: Thank you
Of course, there are many web development courses out there. But there is one big difference: As a Conversion specialist, you don’t build websites, you chance them. This requires a completely different focus on coding while also making sure you obtain reliable and trustworthy data. Web development courses help you to build websites, this course helps you to build and run reliable and successful A/B tests.
The course is designed for anyone working on A/B testing. Conversion specialists, growth hackers, and even front-end developers can hugely benefit from this course.
Now let’s get started. Feel free to check out the free preview lectures, or start taking this course right now.
- Conversion specialists who want to run more A/B tests
- Anyone working on A/B testing
- Online marketeers, growth hackers and designers who want to learn how to code A/B tests
This lecture is the kick-off of the course. It describes the course structure, benefits and explains how to follow the course.
On a website and in your A/B tests you will likely find a lot of header tags. These will be covered in this lecture.
Through CSS you can change the numbers and bullets in your lists. This lecture will show you how.
You might run into the problem that your website does not have a jQuery library installed. This is not a problem for most AB testing tools, as they have their own jQuery library. For Google Optimize, however, this is a problem. If you want to use jQuery in your developer tools and Google Optimize, but your website does not have a jQuery library installed, then this lecture will provide a solution to that.
Rearranging elements is very useful for A/B testing. You will likely use the codes which are being shown in this lecture a lot when building your A/B tests.
Adding heatmaps to the different variations in your AB test can give you extra insights. In this lecture, you will learn how this is done.
Before you run your first A/B test, you want to check the setup of your AB testing tool on your website to ensure that everything is working the best it can.