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MarketingOther MarketingA/B Testing

Coding for A/B testing: Run more AB tests, find more winners

Learn HTML, CSS, JS & data tracking for website AB testing and build your own AB tests without the help of a developer
Bestseller
Rating: 4.9 out of 54.9 (175 ratings)
1,952 students
Created by Ruben de Boer
Last updated 10/2021
English
English [Auto]

What you'll learn

  • Run more A/B tests and find more A/B test winners
  • Build your own A/B tests without the help of a developer
  • Set up reliable data tracking for A/B testing
  • Do a proper quality assurance to make sure your A/B tests work perfectly
  • Learn HTML, CSS and Javascript to run many more A/B tests

Requirements

  • A testing tool (like VWO and Optimizely) is not required, but it is useful. Free options are discussed in the course. (Learnings are applicable for all testing tools)
  • Eagerness to learn coding for A/B testing
  • Eagerness to run many more A/B tests
  • No coding knowledge required
  • No prior knowledge is needed
  • Useful (free) tools will be discussed in the course

Description

** Bestselling A/B testing course on Udemy in the category: A/B testing**

As a Conversion Optimization specialist or as someone working on website A/B testing, your success is often determined by the number of A/B tests you run and the number of test winners you find. So the more tests you run, the higher your chance of success. But very often, the IT department is a major bottleneck for us. When we want to set up a test, it ends up at the bottom of the IT backlog, costing you valuable time and decreasing your chance to be successful in AB testing. If you recognize this situation, then this is the right course for you.

By taking this course you will learn:

  • HTML

  • CSS for website AB testing

  • JavaScript (jQuery) for website AB testing

  • Data tracking for website AB testing

  • Setting up 60 to 90% of your own A/B tests without the help of a developer

This helps you to set up and run many more A/B tests and greatly increase your success. The course is set up in a practical and engaging manner. Together, we will start with the absolute basics before building many different kinds of A/B tests on your own website, while we increase the complexity step by step. The course is designed for people with no coding skills, and for those that have some experience already. The learnings in this course are applicable to every testing tool on the market.

Coding for A/B testing course structure

  • Section 1: Introduction

  • Section 2: HTML

  • Section 3: CSS for AB testing

  • Section 4: Javascript (jQuery) for AB testing

  • Section 5: Data gathering for AB testing

  • Section 6: Quality assurance for AB testing

  • Section 7: Thank you

Of course, there are many web development courses out there. But there is one big difference: As a Conversion specialist, you don’t build websites, you chance them. This requires a completely different focus on coding while also making sure you obtain reliable and trustworthy data. Web development courses help you to build websites, this course helps you to build and run reliable and successful A/B tests.

The course is designed for anyone working on A/B testing. Conversion specialists, growth hackers, and even front-end developers can hugely benefit from this course.

Now let’s get started. Feel free to check out the free preview lectures, or start taking this course right now.


Who this course is for:

  • Conversion specialists who want to run more A/B tests
  • Anyone working on A/B testing
  • Online marketeers, growth hackers and designers who want to learn how to code A/B tests

Featured review

Nayab Siddique Shaik
Nayab Siddique S.
16 courses
10 reviews
Rating: 5.0 out of 52 years ago
Being a novice CRO and from a non-technical background, I learnt a lot from this Coding course. I strongly believe there are two bottlenecks for a CRO at the entry-level - Stats and Coding. This Coding course has good content and it will let you overcome one of them.

Instructor

Ruben de Boer
CRO Consultant, online teacher, author, and speaker
Ruben de Boer
  • 4.7 Instructor Rating
  • 1,490 Reviews
  • 8,447 Students
  • 4 Courses

I believe that if you find your passion in your work, you should also use it to help and inspire others. That is why I started Conversion Ideas.

Ever since helping out a company in 2009 teach clients to become more happy and confident with improved social skills, I have been fascinated with the questions: “If we can change people’s behavior offline, how can we do this online?”

Fortunately, I wasn’t the only one. I have read many books and followed many courses since.

Now as a Conversion Rate Optimization manager and consultant, at the award-winning agency Online Dialogue, I have the pleasure to work with amazing people on great websites every day.

With my own company Conversion Ideas, my goal is to help people who don’t have the money, or budgets from their employer, to access expensive business-to-business courses. As well as (e-)meet amazing like-minded people.

With my courses on Conversion Optimization and A/B testing, I want to help people who want to learn this fun line of work and excel for an affordable price.

From my passion for CRO, I want to help others to improve their optimization skills while trying to make this world a better place. With understandable, affordable, and practical courses, a book, and helping out charity organizations for free, I want to make CRO available for everyone.

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