ABM - Account Based Marketing To Get The Biggest 5% Clients

Name: ABM - Account Based Marketing To Get The Biggest 5% Clients
Rating: 4.4 (14 reviews)

Get highest-paying clients by using Account Based Marketing in B2B sales with personalized sales campaigns

Created byAlex Genadinik

Last updated 1/2026

English

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What you'll learn

Get the biggest clients to come to you, asking to buy
Learn to vet potential leads to make sure you only focus on the best ones
Identify your highest-paying and best clients
Sell with extra care to your best leads, and increase the chance of the sale

Course content

7 sections • 20 lectures • 1h 48m total length

Introduction and welcome to this course on ABM (Account Based Marketing)1:28
Learn two ABM approaches—outbound outreach and inbound marketing with SEO and keyword research—to attract big B2B clients. Create a fast, cost-efficient match by giving high-ticket prospects personalized attention.
Definition of ABM (Account Based Marketing)4:44

Definition of inbound marketing and types of content3:56
Types of inbound marketing and the challenge of competition2:48
What do your customers search? What content do they want? What to create?8:14
Creating the model of your whale customer8:14
Create a whale customer model by pricing per seat, offering big add-ons, and building ongoing customer development and support to win and retain top 2% clients.

INTRODUCTION: When leads come in from SEO, this is how nice they are7:23
SEO section introduction for inbound marketing in Account Based Marketing1:11
Explore search engine optimization and keyword research for inbound marketing in account based marketing, identifying the right keywords for luxury car buyers to attract high-quality leads and sales.
Understanding search intent so you can capture the most lucrative traffic2:00
Long-tail vs. short-tail and profitable keywords for best SEO results8:14
Introduction to SEO keyword research & starting to do keyword research9:51
Discover how to access the free Google keyword tool in Google Ads, set up an account without running ads, and identify keyword ideas with search volumes.
Keyword research example & getting you more comfortable exploring SEO keywords6:37
SEO keyword mapping and tracking your full list of SEO keywords7:11
Map and track your keywords with free tools to build a prioritized content plan. Rank for lucrative terms, optimize pages, and continually refine your strategy to drive revenue.

Outreach strategies to interact with potential contacts at companies5:55
Learn how account-based marketing uses outreach and relationship building to warm high-potential accounts, using podcasts, social media, LinkedIn, in-person events, referrals, and PR.
Example of a video pitch you would send7:14
Examples of personalized pitches when selling design agency or SEO services8:50
Craft personalized pitches for design and seo services aimed at small to midsize businesses, using tailored redesigns, measurable benefits, and case studies to drive a clear call to action.

Requirements

There are no prerequisites for this course,

Description

Do you have a dream client? Are you wondering why the dream clients don't appear in reality?

In this course, we'll turn that dream client into a real clients!

We'll use two strategies to do that: inbound marketing and outbound marketing to only carefully chosen, ideal companies.

INBOUND MARKETING

We'll go over SEO and content-creation strategies that will get the right clients to discover your business, and come to you when they are ready to buy, so you have to do nearly no sales.

OUTBOUND MARKETING AND SALES OUTREACH TO ONLY IDEAL COMPANIES

Many entrepreneurs or people doing B2B sales focus on sales outreach. But sales outreach can be spammy and unwanted by your sales prospects. With ABM (Account Based Marketing), we focus on first identifying ideal companies to reach out to, and creating personalized pitches to them to make it feel natural

CREATE OFFERINGS FOR WHALES

If an ultra-wealthy company came to you, do you have enough things to sell to them in order to make your financial dreams come true? We'll also discuss how to create sales offerings, upsells, and bigger sales packages so when ideal clients come to you, they can spend to their maximum potential.

Invest in your future! Enroll today!

Who this course is for:

This is ideal for entrepreneurs or people doing B2B sales.

ABM - Account Based Marketing To Get The Biggest 5% Clients

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 6min

Inbound marketing to get the best leads that already want your products4 lectures • 23min

Alignment of sales and marketing teams1 lecture • 4min

Principles of SEO7 lectures • 42min

If you have to find leads for Account Based Marketing3 lectures • 22min

Networking to get ABM leads1 lecture • 5min

Conclusion - thank you for being a great student2 lectures • 5min

Requirements

Description

Who this course is for: