A-Z Digital Marketing Masterclass
What you'll learn
- How to do digital marketing
- Everything of Digital Marketing
- How to grow your business via digital marketing
- Facebook paid marketing, Instagram Advertising, Search Engine Marketing, Search Engine optimisation, Content Strategy
Learn from the industry experts and marketers on how to use A-Z of Digital Marketing to grow your business. We will decode the world of digital, how to use platforms like Facebook and Instagram and maximize your ROI both from paid and organic point of view? We will teach you how to successfully create high-on-impact “Thumb-Stopping” content right on your phone. How to hack the world of Google – SEM & SEO mastery course that can have a direct impact on your business. If you want to learn and ace the world of Digital in an absolute “No-Faff” manner and focus only on platforms and metrics that matter then this course is the right match for you!
Why Facebook Marketing?
How does Facebook’s Algorithm work for brands & businesses?
How to Maximize reach from 6% to 60% – Hacks that Facebook won’t tell you
How to create a winning Key Visual for your Facebook Campaign
Best practice to create Videos to maximize your reach
How to calculate results?
Metrics That Matter
How to use Facebook’s Paid Reach and get the best ROI for your business
Why should you invest in Facebook ads?
Let’s set up your Facebook ad account
What do you need to get started?
How to set up an ad account
Structure of ad account
What’s your end objective?
Breaking down – campaigns, ad set, ads
How to find your customer on Facebook?
Type of audience cuts
Ad Formats (different ways to reach out to customers)
Remarketing website visitors
How to Optimize your ads
Ad delivery & optimization
Setting up a clean ad
How to measure ROI?
How to build your brand on Instagram? Hacks to increase followers and create meaningful organic engagement. Paid marketing mastery on Instagram
How to create thumb-stopping content on your phone. How to plan your content strategy. LIVE workshop
How to master paid advertising across Facebook and Instagram with live dashboard training
Seo & Sem hacks
Live dashboard training
E-commerce Marketing – Marketing strategies to maximize CTRs
Online-to-Offline Marketing. Get traffic from digital to your store
Influencer Marketing to build your brand and business
Metrics that matter – Google Analytics
Facebook Organic Marketing
Facebook Paid Marketing
Search Engine Marketing
Search Engine Optimization
Why Should You Take This Masterclass?
A No-Faf learning experience. Practical case studies, decoding the logic, and real-time workshops
Learn from the expert who has scaled multiple brands from Facebook ads.
The coach has created case studies that are globally recognized by Facebook & Google.
Self-paced learning course with the practical learning experience.
Dashboard training of Facebook ads manager.
Option to book experts time for One-on-one LIVE interaction.
We’re here to cut all the BS and un-complicate digital for you. In reality, carving out a successful digital marketing strategy for your brand or making a career in digital isn’t hard, although many of you are forced to believe so. There’s actually just one thing you need to care about.
Who this course is for:
- Entrepreneurs who want to grow business via Digital Marketing
- Students who want to learn digital marketing
Apurv has more than 8+ years of experience in Digital marketing. With core expertise in Performance marketing and digital analytics, he has consistently driven 100’s of ROI generating campaigns helping them make more money ;). He has excelled at these roles with Times Internet, Cox and King's group & Future group (He’s our go-to numbers guy). He is of the opinion that marketing in the digital ecosystem is a mix of both art and science. While art helps to communicate & get the message across to the audience, science helps in measuring the endeavor. He believes that the world of digital has been made complicated and it can be understood very easily if explained simply. He strongly believes that Teaching is a work of heart and hence Sorted is just the right platform for him.
Digital Planner at heart and a content strategy expert, Aarti has over 10 years of deep digital experience ranging from social media, digital strategy & e-commerce marketing. She believes in having a holistic view from a customer & business lens to create meaningful marketing impacting ROI. Her experience both as a planner & a marketer has enabled her to create some of the most memorable marketing movements like India’s first global viral “Idea Hunny Bunny”, Facebook’s first online social-commerce for homes – Tata Housing, Record-breaking 24 hour LIVE on Facebook for Big Bazaar, IPL – watch & Play and more. Her motivation is her work (and tons of play :p) and she wants to share this know-how to add meaningful value for others with Sorted.
With 20 years of success (don’t go by years he’s the youngest in our team) in brand management and digital transformation across retail and housing companies, Pawan has consistently created an ROI-focused integrated marketing approach. He’s led Social commerce in India with the likes of Facebook, Google, YouTube, and Instagram. Pioneered many 1st-time initiatives like Facebook’s – first-ever sale of homes with TATA Housing, Big Bazaar’s 24Hours live with Facebook, Cook along- India’s first Live cookery show with YT & more. He believes that the world of Digital is extremely simple, but it’s not simplified for students & marketers. He wants to make this world so simple that anyone can use it for their benefit