A User Experience Approach to Idea Generation and Evaluation
What you'll learn
- Identifying and forming consensus on key target audiences.
- Specifying key objectives to measure and gauge for success.
- Generating ideas to prioritizing capabilities for new solutions and the related benefits.
- This is an introductory level, course with hands-on activities to take a user-centered design approach to generating and evaluating ideas.
- Paper (and/or sticky notes), and a writing utensil (pen, pencil) would be helpful to have available for the activities.
This course will explore hands-on techniques for generating and evaluating ideas, including methods that work for both individuals and small teams. Content of this course has an emphasis towards user experience as it relates to software, but the ideas can be applied to many disciplines.
Identifying and forming consensus on key target audiences;
Generating ideas to prioritizing capabilities for new solutions and the related benefits; and,
Specifying key objectives to measure and gauge for success.
I hope you take advantage of the activities provided in the course, as well as all the lecture videos. Each section of the course will start with a section introduction video and a section conclusion video. The first section of the course is offered, through Udemy, as a free preview of the course. Section two of the course will start to dive into the core content of the course.
Created by Frank Garofalo, Principal Consultant of Garofalo UX.
Please note, for languages other than English, course content transcriptions are automatically generated by Udemy and may not be accurate translations. Sorry for any inconvenience.
Who this course is for:
- An Entrepreneur working on creating a new product.
- An Entrepreneur working on updating an existing product.
- Any employee working on creating a new product.
- Any employee working on updating an existing product.
My name is Frank, and I’m a San Diego-based User Experience Strategist, Creative Problem-Solver, and owner of Garofalo UX, helping organization to create engaging and innovative experiences.
I have worked in the web and interactive industry since 1999, and I have a Masters of Science degree from Purdue University in Computer Graphics Technology, for conducting an ethnographic (usability) research study for multi-user collaboration multi-touch devices.
Key UX consulting clients have included: Microsoft, Indeed, Esri, several small businesses, and many tech startup companies. Over the years, through my employment background, I have been involved with design and user experience efforts on projects for Fortune 50 companies, US Federal agencies, and with budgets of over $12 million. Prior to going the entrepreneurial route, I managed a 35+ person department of User Experience Architects, User Interface Designers, Icon Designers, and Usability Research experts, at a billion-dollar software company. Related to lean / agile methodologies, I am a Certified Scrum Master (CSM) and Certified Scrum Product Owner (CSPO).
I enjoy seeking a balance between what functionally works well and what is aesthetically inspirational, while identifying, for the primary target audience, the key information they need to have a useful, usable, and delightful experience.
From my 23 years in the industry, I have experience with: Brainstorm Facilitation, UX Strategy / UX Design, Design Thinking / Creative Problem-Solving, Information Architecture, Affinity Diagrams / Card Sorting, Interaction Design, UX Storyboarding, Wireframes / Interface "Blueprints," Workflow Diagramming, Rapid Prototypes (HTML, CSS, jQuery), Personas / Target Audience, Usability Research (Ethnography), User Stories / Scenarios, UX Design Audit / Heuristic Evaluation, and User Research.