A Masterclass On How To Build A Winning Business Strategy
What you'll learn
- Understand the key ingredients of a winning strategy
- Use Michael Porter's Five Forces model
- Learn how to analyze the different value propositions of key players in the market
- Be able to quickly identify pain points & unmet needs in any industry
- Design a distinctive value proposition
- Understand how to develop a sustainable competitive advantage to best deliver on a distinctive value proposition
- Define the capabilities your company needs to succeed
- Basic understanding of business
Though strategy is fundamental to business success, it continues to be an ill-understood discipline. In this course we will therefore demystify what strategy is and what it isn’t and we will guide you through a clear process on how to develop a winning strategy.
We start that process by Analyzing where you want to play- here we show you how to evaluate the general attractiveness of an industry and how to identify the customer segments you may want to serve
Then we explore How to identify opportunities for a new distinctive value proposition in a market - because to compete in an industry you need to understand what product or service factors drive current competition and whether there are any unmet needs or unresolved pain points in the industry you can serve
Next, we show you How to reconfigure your company's value chain to best deliver on that new value proposition - During this step of the process we help you evaluate what all the things are that your company would have to do differently in how you create, produce, market, sell, deliver and support your product or service in order to best deliver on that new distinctive value proposition
Then we proceed by showing you how to Determine the capabilities your company will need to have to realize that value chain
And finally, we talk about What it takes to successfully execute a winning strategy - because in the end a strategy only becomes a winning strategy if it is well executed!!!!
Throughout this process we will share with you a variety of simple yet powerful frameworks that you can use to support your strategy development efforts. And rest assured that we will also illustrate these concept and frameworks with lots of real life examples to really bring them to life, so you won't be bored !
And lastly, we should mention that you will be in very capable hands as Brenda has 20+ years of strategy development experience. First as a strategic management consultant for Booz Allen & Hamilton and later on as an executive leader working across various industries in Europe, the US and Asia.
Who this course is for:
- Aspiring entrepreneurs
- Small business owners or startup founders
- Corporate professionals in a leadership role
Brenda van Camp is the founder and CEO of SharpAlice Inc., an organizational & leadership development platform which designs and delivers leadership development programs specifically focused on enabling women to lead as well as working with organizations to help their women & men in leadership work more effectively together.
Prior to founding SharpAlice, Brenda earned her stripes working as a marketing executive for consumer companies. Most recently she was the Chief Marketing Officer of Blurb – the leading online self-publishing platform based in San Francisco. Prior to that, Brenda was the SVP, International Head of Marketing for the international auction house Christie’s. Earlier in her career, Brenda honed her business skills as a consultant for Booz Allen & Hamilton and Publicis Consultants and as an Investment Director for two European venture capital firms.
Having worked & lived in the US, Europe, Asia, and the Middle East, Brenda has a strong international orientation.
Brenda holds a BA and MA in Economics from the University of Amsterdam and professional coaching training from CTI’s Co-Active Coach® Training Program, The Leadership Practices Inventory® (LPI) Coach program and the Presence-Based Coaching® program.