Seth Godin's Value Creation Master Class
4.4 (2,047 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7,096 students enrolled

Seth Godin's Value Creation Master Class

Learn how to ask the right questions, brainstorm innovative ideas, and design projects that succeed
4.4 (2,047 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7,098 students enrolled
Created by Seth Godin
Last updated 10/2016
English [Auto], Indonesian [Auto], 3 more
  • Polish [Auto]
  • Romanian [Auto]
  • Thai [Auto]
Price: $84.99
30-Day Money-Back Guarantee
This course includes
  • 41 mins on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Use guiding questions to design and build projects that create significant value for the people they seek to serve
  • Discover useful shortcuts by avoiding false starts and expensive pitfalls as they grow
  • It's not expected that you've read Seth's books or blogs, but you will need to commit to actually completing the workbook and writing down some hard truths (and then doing it again, if necessary).
  • After you finish the course, please pay it forward by teaching this material to someone else…

A new course from one of Udemy's most popular teachers.

Are you ready to take your work to a new level?

This project you’re working on, the new business or offering, what sort of value does it create?

This is a loaded question but a vital one. That's our work. It's what we do: we build organizations and projects that create value. No value, no project. Understanding the levers of value creation gives you a significant unfair advantage. 

This is a master class for leaders, marketers, managers and freelancers. It includes a 35-page workbook and a series of direct, useful conversations that are guaranteed to change the way you approach your work.

What we’re seeking here isn’t a fancy elevator pitch or a carefully compressed mission statement. Instead, the challenge is to describe (without regard in any way for how you benefit, or for how your organization profits), precisely what’s in it for the user, the customer, the people you seek to serve.

Seth Godin is one of the most popular bloggers in the world, the guy American Way Magazine called, “America’s Greatest Marketer.” He’s written 18 bestselling books, started successful companies, but mostly, he’s a teacher.

In his first ever Master Class, Godin doesn’t waste time with entertainment. Instead, he’s put together a focused, useful course and a significant workbook, all designed to help you produce more value in less time.

Watch the videos, do the workbook, engage with your fellow students and then repeat the process. After a few cycles, you will begin to see things you’ve never realized were important.

Go make a difference. This course will help make that possible.

Who this course is for:
  • This is a Master Class, designed for people who are ready to leap.
  • The course is not designed to be something you merely watch and walk away from. It includes a workbook that you should print out and complete in order to get the most out of the course.
  • There is no requirement for any technical skill, nor do you need a degree in marketing. However, this course assumes that you are familiar with basic marketing concepts.
  • It helps if you have an existing project or a new idea you wish to incubate throughout this course. This course focuses on shaping your larger business idea—not on the details of drafting a budget or how to pitch to investors.
  • It truly helps if you care about actually engaging with your customers.
Course content
Expand all 19 lectures 41:24
+ Leveraging Your Assets
4 lectures 09:35
Where are you creating value?
How are you leveraging technological tools?
What will happen when the competition arrives?
How do you tell your story? Do you need a salesforce?
+ Spreading Your Vision
4 lectures 08:44
How are people going to find out about you?
Are you a freelancer or an entrepreneur?
What will your customer tell the boss?
Is there a network effect?
+ Sustaining Your Vision
4 lectures 08:48
Is there a reason to stick with you?
What are the externalities?
How long can you keep this up?
What's the lifetime value?