A Guide to Book Self-Publishing and Promotion

When publishing a paper-bound book, you will need to get an ISBN number.  This lecture provides you with the information you need to make the right decisions in where you get your ISBN number from and how to save money at it.  For example, if you live in Canada, you can get a globally usable ISBN number for free and there are both paid and free options available to you in the USA depending on how and where you wish to market your book.

If you are writing a paper-bound or physically publishable book, it will be necessary for you to obtain a BISAC code for it.  This lecture shows you how to do so.

CreateSpace is Amazon's "Print on Demand" company.  This lecture shows the student how to get a book uploaded and published on CreateSpace so physical copies can be made and sold to customers.

Ingram Spark is a "Print on Demand" company that services over 30,000 retail store chains globally including Chapters Indigo and Barnes and Noble.  This lecture guides the student into getting a book uploaded and published through Ingram Spark. Once published here, your book will become available through the online catalogs used by the stores mentioned above - and others.

Publishing articles that you write online can have several benefits to you. First, it gains you recognition and exposure as a writer. Then, as your articles get distributed and posted by news and other agencies online, it gets you back links to your web and/or blog site. As people read your articles, they may even contact you to do some contract work for them as well. Lastly and not to be forgotten, you can use your written articles as a springboard to writing a book or E-book. This gives you even more back links, further improves your credibility as an author and provides you with another revenue source online.

This lecture discusses the ways Amazon assists you in promoting your book online and the types of promotions you can run on their system to help promote your books - from paid promotions through to FREE promotions.

This lecture provides the student with tips on methods to attract book reviews and it also shows the students locations online where you can go to solicit even more book reviews.  Book reviews will help a person's book list higher within the Amazon search engine.

Starting an online course through an entity such as Udemy will help an author promote a book.  This lecture shows you how this can be a good way to gain additional interest in a published book.

This lecture discusses the benefits to your business by having a book / author promotional website or blog site and also provides an overview to anyone want to build a site as to the steps required to get a site started, built and into production; including how to enter your meta-tags so your site can be found by others through search engines.

This is an independent website to the Amazon empire but it is the largest "everything Kindle" site on the Internet.  Primarily a series of forums that you can post to, it is an absolutely great place for an author to remain active and promote a book.  Be sure to view this lecture - it is worth money to you.

This lecture provides a drill-down on GoodReads and the benefits it can bring to an author when trying to promote a book.  By the way, GoodReads is owned by Amazon - so you don't want to overlook use of this marketing platform for your book.

This lecture provides a useful checklist of book promotion ideas.  Go through the list and make use of the ideas in it - they will help your book sell!

This lecture provides a baseline overview to using YouTube to promote your new book through the creation of promotional videos.  Costs, strategies and how to do it are discussed.

Audacity noise reduction software is a great final step in the process of creating great audios. Once you have finished your baseline audio recording, run it through this tool and it will significantly reduce and even eliminate all background hums, hisses and noise leaving you with a crisp, clear final product. This lecture tells you how this technology works, provides the view with a free tutorial on using the product and shows the viewer where the software can be obtained at no cost.

Did you know that the YouTube “Creator Studio” contains a very large library of royalty free music that you can create for your content creation projects? In addition to this library, if you have a song you wish to use of your own, you can check it against the Google /YouTube song inventory to find out what rights you can obtain to use the music you desire as part of your content creation project. It will let you know if you can use the music for a commercial video or for an un-monetized video only and what countries you can use it in – along with other relevant restrictions that may be relevant to your use of that music.

Movavi screen capture software is a very useful tool that content creators should consider acquiring as part of his or her content creation toolkit. Watch this lecture and take a tour of the features of this product - once you see what it can do, it will give you ideas that I am sure will make you want to acquire this software for your own content creation business. The software will capture audio and both still and "moving" video content that appears on the screen of your computer. You can also record your own audio soundtracks into this tool and create your own videos from it.

This lecture provides the user with some good sources for royalty free content that can be used to create some of the visual content you are wanting to use in your creations. Royalty free images are images that can be used by you in commercial projects online without being concerned about royalty infringement.

If you want to create a professional marketing presentation and be able to have it viewed by video, this lecture shows you how you can create this professional video using Microsoft PowerPoint. It will view with audio and any "animations" you wish to include. Just upload it to YouTube for viewing, send it to your customers or clients in an e-mail or use it in front of a client or prospect on a screen when presenting to him/her. Whatever your need, this strategy can add another level of professionalism and smoothness to your business.

This lecture provides the student with tips on how to get a published paper bound book on the shelves with major retailers.

If you are interested in taking more of Dan's courses at discounted prices, be sure to watch this bonus course lecture to learn how and where to go to do it.