A Guide to B2B Sales as a Gold Supplier on Alibaba

Name: A Guide to B2B Sales as a Gold Supplier on Alibaba
Rating: 4.5 (70 reviews)

How to Expand Your Business Internationally using the Biggest Online Marketplace in the World

Created byMarco Andreoni

Last updated 1/2019

English

English [Auto],

What you'll learn

Students will be able to sign up on the website, create their company profile, insert products and optimize them, answer requests from new contact leads and use the marketplace to its full potential

Course content

4 sections • 16 lectures • 4h 3m total length

Introductory Video on What the Course is about4:29
Grow international B2B sales as an Alibaba gold supplier with insider tips on listing products, generating leads, and handling RFQs, focusing on wholesale—not B2C or drop shipping.
Module 1 - An Introduction to B2B Marketplaces20:44
Explore how online marketplaces operate, understand vertical and horizontal structures, compare B2B to B2C sales, and learn to build trust with international buyers on Alibaba.
Module 2 - What is Alibaba?9:21
Alibaba.com is the leading B2B horizontal marketplace for small and medium enterprises, enabling global exports with millions of products. Gold supplier boosts contacts and orders through trust and timely responses.

Module 3 - Joining Alibaba - Costs and Benefits27:39
Learn how Alibaba's gold supplier program works, including sign-up steps, costs, verification, and benefits like higher ranking, unlimited product postings, mini site customization, and access to requests for quotations.
Module 3 Exercise - Sign Up on Alibaba0:36
Sign up on Alibaba with your company details, then add all requested information and later modify it; in the next module, insert a product for hands-on practice on the website.
Module 4 - How to Insert New Products45:23
Choose the right category, name with specific keywords, add images and a detailed description, and optimize pricing, minimum order quantity, logistics, and completeness to boost views and inquiries.
Module 4 Exercise - Add a New Product0:51
Learn to add a new product on Alibaba by selecting the right category, crafting a detailed name, choosing keywords for 100 percent completeness, and publishing or revising later.
Module 5 - Improving your Ranking by Using Biz Trends22:33
Improve Alibaba product ranking by using biz trends, hot keywords, and per-product analytics to boost visibility, then track views, clicks, and inquiries to optimize listings.
Module 6 - Managing Sub-Accounts7:00
Learn to organize your Alibaba gold supplier sales team with sub accounts: sales assistant, sales representative, and sales manager, controlling access, workflows, and visibility for up to five sub accounts.
Module 7 - Using Multi-Language Sites7:34
Navigate Alibaba's multi-language site feature to manually translate each product, correcting automatic translations, selecting target languages, and weighing time cost against localized listings for better contacts.

Module 8 - Answering Inquiries and Evaluating the New Contact32:50
Learn to evaluate new Alibaba contacts and answer inquiries by using the message center, Trade Manager, and saved templates, while spotting scams and guiding conversations toward off-platform sales.
Module 8 Exercise: Answer an Inquiry2:04
Craft a detailed Alibaba inquiry response that highlights your product, company, and services, and outline a samples approach, courier options, and payments to stimulate a second contact.
Module 9 - Using RFQs (Requests For Quotations)23:19
Identify and analyze Alibaba RFQs to match your products, filter by category and buyer location, and craft concise, targeted quotes with price, samples, and attachments.
Module 10 - Using Trademanager and Smartphone App5:11
Discover how Alibaba trade manager software and the mobile app streamline lead management, enabling quick chat with contacts, access to messages and products, and on-the-go communication.

Module 11 - Avoiding Problems with Scams, Phishing and Email Viruses27:45
Identify and prevent scams, phishing, and email viruses on Alibaba by evaluating sender behavior, IP consistency, and avoiding suspicious links.
Module 12 - Final Summary of Course6:27
Maximize Alibaba performance by posting optimized products with distinct characteristics, analyzing listings, building trust with timely responses, and using the trade manager and app to generate leads over time.

Requirements

No prior knowledge is required to understand this course. All the skills given can be quickly applied on the Alibaba website.

Description

The purpose of my course is to teach you the skills necessary to use the Alibaba B2B Marketplace to its full potential as you join the site as a Gold Supplier. I will be teaching you how to sign up on the site and its relative costs and benefits. I will dedicate a lot of time on how to post your products, how to optimize them and improve the ranking so that you get the most contact leads possible. There are sections that will also focus on how to properly answer client inquiries and how to respond to Requests For Quotations. All will be finalized to transfer all the knowledge I have of the website, having worked on it for over 10 years, so that you can avoid wasting your precious time and money on acquiring these sets of skills from scratch.

Who this course is for:

This course is dedicated to all the manufacturers, producers, traders and agents that want to expand their international sale using the Alibaba website. This course is specifically taylored to people that want to become Gold Supplier members but want to first understand how the platform works and what they can get out of it.

A Guide to B2B Sales as a Gold Supplier on Alibaba

What you'll learn

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Course content

Introduction3 lectures • 35min

Working on Alibaba to get the most contact leads7 lectures • 1hr 52min

Obtaining and Developing New Contact Leads4 lectures • 1hr 3min

Final Indications and Suggestions2 lectures • 34min

Requirements

Description

Who this course is for: