A Crash Course in Copywriting
What you'll learn
- Receive a certificate of completion after finishing the course.
- Understand what goes into writing exceptional copy.
- Learn the copywriting secrets of top journalists.
- Immediately add style and flair to your writing.
- Learn powerful writing and editing tactics together.
- Upgrade your writing skills in record time.
- Discover a fast track to writing well.
- A basic knowledge of grammar may be helpful.
- A computer or laptop is needed to participate in writing and editing exercises.
Do you wish there was a shortcut to writing well?
Thankfully, there is.
And you'll find it here in A Crash Course in Copywriting.
To be clear, this isn't a guide to writing compelling sales copy. And you certainly won't find any cut-and-paste marketing templates.
This course, instead, puts you on the fast track to becoming an all-round better copywriter—whether you mainly produce college essays, research papers, business reports, blog posts, press releases, news articles, social-media content or online-marketing scripts.
Shani Raja teaches the fundamental principles of good copywriting using examples taken from several different contexts and with the ultimate aim of helping you hone your writing skills quickly.
The course is ideal for busy people who dream of becoming better writers, but who lack the time or patience to sit through longer, more in-depth courses on writing or editing.
For anyone new to his work, Shani was an accomplished journalist for more than two decades.
His experience includes writing for The Economist, the Financial Times and Bloomberg News, and editing for the likes of Dow Jones Newswires and The Wall Street Journal.
Shani's online writing courses have attracted a million students from more than 200 countries, and he has been rated as among the top 10% of most engaging Udemy instructors.
In this course, Shani reveals the journalism profession's best-kept trade secrets in an easy-to-follow format so that you too can enjoy the power to craft exceptional copy any time you choose.
Maximum learning in minimum time
Shani has several bestselling courses on Udemy, including Writing With Flair, Ninja Writing and Editing Mastery, that teach people how to become exceptional writers.
This crash course consolidates the strategies taught in those other programs to turn you into a standout writer very quickly—in just four hours of recorded video time to be exact.
Pulling the best bits from those in-depth courses, Shani has created A Crash Course in Copywriting to deliver maximum learning in minimum time.
After consuming four hours of video time, students will know exactly how to produce higher-quality books, articles, work emails, college coursework and online-marketing content.
It may help to think of this course as Shani Raja's "greatest hits," as it draws together the most valuable content from his other programs all in one place.
"Content and delivery are amazing." — ALAN GRAY
"Engaging and persuasive" — SUN H.
"Really impactful" — JAHADA TAMANNA
"Impressive and profound." — BODE O.
"Excellent." — ANNE N.
"Perfect." — MINA LEE
"One of the best lectures I have ever attended." — KAREN TOVMASYAN
"Engaging diction, clear presentation style, informative prose, with charismatic charm. What's not to like?" — NASIRAH H.
Some content will be familiar to those who've already purchased Shani's other courses. But you'll also find timely refresher content for 2023, including:
Fresh examples and exercises to aid comprehension of key concepts
New insights into both writing and editing processes
A powerful editing challenge at the end that will supercharge your writing ability
TEST-DRIVE THE COURSE AT NO RISK WITH UDEMY'S 30-DAY MONEY-BACK GUARANTEE.
In record time, Shani shows you how writers and editors on leading newspapers perform the magic of turning dreary-grey copy into spectacularly dazzling prose.
The course begins by teaching students essential "mindset" principles such as:
what aspirations, values and habits to adopt in order to become an "elite" writer quickly
how to train yourself to become progressively more articulate and eloquent
understanding the crucial difference between tone and content in writing
Afterwards, students are treated to a whistle-stop tour of the four ingredients of exceptional writing: simplicity, clarity, elegance and evocativeness, which will be familiar to graduates of Writing With Flair.
Here, you will learn how to apply:
simplicity to make your writing feel less heavy
clarity to make it sharp and focused
elegance to make it graceful and musical
evocativeness to make it more lively and stimulating
Finally, Shani teaches you how to edit with impeccable flair, sharing strategies and perspectives covered at greater length in Editing Mastery. You will learn the art of editing the following four dimensions of writing to ensure it has maximum impact:
and its presentation
"The way Shani teaches to write an excellent piece of content is the same as how he presents. It's very easy to digest and to apply what he's teaching. Thoroughly recommend for any writer!" — KEVIN S T., UDEMY STUDENT
"Shani delivered this crash course clearly and succinctly, sharing the 'Secret Sauce Framework' and 'Deep Editing Framework' with engaging exercises to follow. I have enjoyed and recommend this course to anyone seeking to improve their communication." — AIVEE C., UDEMY STUDENT
Combined writing and editing mastery
What's unique is this program's focus on both writing and editing, enabling students to walk away with all the tools needed to lift their copywriting game to the utmost level.
"Instructor has done a masterful job of outlining how to improve your writing skills, engage with your audience, and write from your heart and soul." — RICKIE SINGLETON
"This course is excellent to take all your writing to another level." — LIZ ALLSOP
"Highly recommend this course, especially for administrative positions. In a fast-paced environment like the one we live in, we need to be simple, clear and direct." — JOHANNA GONZALEZ
"Giving me the tools to better structure my writing for blog posts and helping me begin to wrap my head around a book." — DOMENIQUE RICE
There are a few other reasons you may want to enrol in this unique "crash course," even if you've successfully completed Shani's other programs:
Your instructor is older and wiser and has many new ideas to share
It's a great refresher on the fundamentals of good writing
The production quality (audio and visual) is spectacular
The course concludes with an unmissable editing challenge that will superpower your abilities
"Love this course, need more like it." — ISABELL PICAZO
"It is a pleasure to listen to well-articulated presenter with exceptional experience in high-level writing." —SOMA VIGNARAJAN
"Would recommend this course for beginners in any field of writing, especially those without any formal college education." — CHRISTIAN LEE
Praise for Shani's other Udemy courses
“Mr. Raja brings crystal clear enlightenment and a power to writing that many, who have not discovered his teaching, are unaware they can achieve…” — CS. LAWRENCE, UDEMY STUDENT
“Taught me in a few hours writing principles that would have taken me years to learn on my own…” — SEBASTIAN, UDEMY STUDENT
“The most complete writing course I have taken. I’m really blowing away the competition at work…” — EDE OMOKHUDU, UDEMY STUDENT
“Learned more from Shani about the art of writing than I ever did at school... was hooked right until the end…” — NIC JONES, UDEMY STUDENT
“Improved my technique exponentially…” — NESTOR ARMSTRONG, UDEMY STUDENT
“Unravels the problems many of us face when writing…” — STEPHEN, UDEMY STUDENT
“Saw a noticeable difference in the length of time visitors stayed on my blog…” — PREM KUMAR, UDEMY STUDENT
“Carries the weight and authority of experience…” — SEAN COOK, UDEMY STUDENT
“Simple, clear, elegant and evocative…” — CLIFTON ZHUO, UDEMY STUDENT
“His experience as a writer as well as a teacher shines through…” — NAINA MERETE HOLSVE, UDEMY STUDENT
“Writing is no longer uncertain, confusing and ambiguous for me…” — RUDYARD VON, UDEMY STUDENT
“Can see why this instructor’s course is a bestseller…” — ANNEGRET HERGERT, UDEMY STUDENT
“Phenomenal course…” — DAN BALLMER, UDEMY STUDENT
“Tremendous value…” — ELLIOT FINK, UDEMY STUDENT
“Groundbreaking…” — MAXIM VOROSHILOV, UDEMY STUDENT
“Wow…” — DANIEL BACALLAO, UDEMY STUDENT
"A compass for those who set out bravely to explore the distant shores that only stories ever spoke of. To the North, Shani will guide you to the austere mountains; simplicity. To the East, Shani will guide you to the crystal forests; clarity. To the South, Shani will guide you to the golden palace; elegance. To the West, Shani will guide you to the hidden alchemists; evocativeness. Do not rush. Shani has charted a course that you may journey for many years to come. Congratulations, you have stumbled upon one of Earth's rare skeleton keys. Don't overlook this auspicious opportunity..." — JULIEN MCLAREN, UDEMY STUDENT
“If Shani Raja was a baseball player, he hit the ball out of the park. The curriculum, into which he obviously poured years of successful writing and editing know-how, is comprehensive, engaging and experiential…” — JEAN, UDEMY STUDENT
"Better than any course I took in college..." — ANNA TIERNEY, UDEMY STUDENT
“There are twenty courses in my Udemy folder, of which seventeen are in some genre of writing. Eight of those courses are Shani’s, and I've learned more from those than from all the others combined…” — SCOTT RALSTON, UDEMY STUDENT
"The caliber of instruction one might receive from a traditional university..." — DAVID NICHOLAS TAYLOR, UDEMY STUDENT
"If you are looking for a writing course that is outstanding look no further..." — MATT SPRENGER, UDEMY STUDENT
"Worth more than the months I slaved over books and other online writing courses..." — CONOR WELLMAN, UDEMY STUDENT
"Stunning course... delivered masterfully..." — PEDRO CARROGGIO ZOIO, UDEMY STUDENT
"Simply amazing class..." — SONIE SANDHU, UDEMY STUDENT
"Blown away by quality of material..." — TRISTAN DONOFRIO, UDEMY STUDENT
"Reveals the secret of exactly how to make your writing stand out in a crowded jungle of information..." — TAFFILIAE, UDEMY STUDENT
"Great look into the mindset of a higher level writer..." — BRAM BARBER, UDEMY STUDENT
"Learned more in a few hours than I did throughout many years of formal education..." — LEE FRAMPTON, UDEMY STUDENT
"I considered myself a decent writer before taking this course..." — MIA TURPEL, UDEMY STUDENT
"As a published author I have taken no less than 10 courses in improving my own writing skills. This is, by far, the best..." — ALICIA ADAMS, UDEMY STUDENT
"Be ready for some enlightening stuff..." — MARTIN TONEVSKI, UDEMY STUDENT
"Helps fine tune your writing and take it to another level..." — NISHANT BHIDE, UDEMY STUDENT
"Best writing course I've ever taken. Worth ten times the price..." — HARBANS, UDEMY STUDENT
"Shani knocks it out of the park..." — JOHN MICHAEL BARNETT, UDEMY STUDENT
"Among the most useful I've ever had the privilege of taking..." — FRANS DU PLESSIS, UDEMY STUDENT
"Improved my writing in ways that cannot be expressed..." — REMCO BOERMA, UDEMY STUDENT
"Writing stopped being a chore..." — VENKAT DINAVAHI, UDEMY STUDENT
"A breath of fresh air for my writing..." — DARRYL, UDEMY STUDENT
"Delivery and explanations were perfect..." — CHRISTOPHER, UDEMY STUDENT
"Presented with great passion and understanding..." — BRYAN SUHARLY, UDEMY STUDENT
"Will improve your skills even if you only write post-it notes..." — HECTOR RUBIO, UDEMY STUDENT
Who this course is for:
- Business writers
- Communications professionals
- Online copywriters
- College students
Shani Raja teaches top journalists how to improve their writing and has written and edited for some of the world's biggest news organizations, including The Wall Street Journal, The Economist, Financial Times and Bloomberg News. Shani has also taught advanced writing skills to professionals and edited for leading global companies from Microsoft and IBM to PwC. He also teaches journalism to undergraduates.