A Complete Guide to Building Your Network by Keith Ferrazzi
4.6 (902 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,629 students enrolled

A Complete Guide to Building Your Network by Keith Ferrazzi

Learn how to develop the strong personal relationships that you'll need to achieve your goals.
Highest Rated
4.6 (902 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,629 students enrolled
Created by Keith Ferrazzi
Last updated 3/2016
English [Auto], French [Auto], 4 more
  • German [Auto]
  • Italian [Auto]
  • Polish [Auto]
  • Romanian [Auto]
Current price: $59.99 Original price: $99.99 Discount: 40% off
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This course includes
  • 2.5 hours on-demand video
  • 24 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn what a personal network is and how it benefits you, both professionally and personally.
  • Develop deeper, stronger, more mutually beneficial relationships.
  • Create a strategy for maintaining these relationships.
  • There are no prerequisites for this course.

Personal networks are the linchpin to achieving success. Without a strong, deep and diverse network you're limiting your opportunities to learn, grow and expand the breadth of your experience and expertise.

This course will teach you how to be better at creating a personal network, through casting a wide, but purposeful net to build the relationships you'll need to achieve your goals and how to take care of those relationships for mutual success.

You'll also learn valuable skills to prioritizing and maintaining these relationships like how to create a relationship action plan, warming a cold call, how to develop and broadcast a brand and, more than anything, how to stay interesting.

Who this course is for:
  • This course is for anyone just starting out in their professional lives.
  • This course is for anyone who wants to learn how to have better professional relationships.
  • This course is for anyone that needs help with creating a network of friends, colleagues and mentors to help you achieve your goals.
Course content
Expand all 72 lectures 03:03:07
+ Introduction
3 lectures 11:22

Your personal network is the linchpin to your success. With this introduction, you'll learn not only how to build long-lasting relationships but also how to effectively manage your network.

Preview 03:27

No matter where you are in your career, relationships are core to your ongoing success. At its core, building a network is about developing authentic relationships where you work with one another to be of service to each other.

Preview 05:48

When developing your personal network, you need to build great relationships. There are four key mindsets that help you do just that: generosity, authenticity, audacity and purposefulness.

Preview 02:07
+ The Mind Set: Don’t Keep Score/Generosity
3 lectures 10:09

Generosity is probably the most important mindset. Relationships are not finite and the more you practice generosity and being of service, without working an alternate, self-serving agenda, the more your network will be open and available to you when you need it.

How to Not Keep Score And Lead With Generosity

Anyone, regardless of their position, can lead with generosity. It doesn't have to be big or extravagant but it should be personal and helpful.

How to be Generous

Challenge Section 2: Being of Service

1 page
+ The Mind Set: What’s Your Mission?
4 lectures 09:12

The most important thing with this course is for you to reach your goals, and it's through your relationships that you will achieve them. Before you can set those goals, though, you need to know what drives you. What is your passion.

Find Your Passion

Where passions translate into action is with goals. This specific lecture will help you define the clear, specific goals you want to achieve so you can identify the relationships you need to serve to help you reach those goals.


A Relationship Action Plan is your networking plan in written form, committing you to pursuing it. This plan helps you be purposeful in serving the specific relationships that are critical to achieving each goal.

Build Your Relationship Action Plan

Challenge Section 3: Relationship Action Plan

2 pages
+ The Mind Set: Take Names
4 lectures 12:03

If you're not writing the names of the individuals you want to work with you will miss people who can be integral to your goals coming to fruition. This lecture will help you find the questions you need to ask yourself to identify these relationships.

Making Lists

Your personal "board of advisors" is the most important. It's comprised of the mentors, friends, family who have your utmost trust to have your back. We'll also address the importance of having lifeline relationships that go through the process with you.

Create a Personal “Board of Advisors”

Once you have the list of names on your Relationship Action Plan, you need to prioritize these names. In this lecture we'll learn how to prioritize the names so that they're all taken care of in a way that's appropriate to the individual relationships.

Prioritizing Your List

Challenge Section 4: Get More Robust with the Names On Your List

1 page
+ The Mind Set: Build it Before You Need It
3 lectures 05:44

Challenge Section 5: Go Join Something

1 page

You have to build your relationships before you need them which is why you should be building your network, constantly. If you're constantly working to serve your relationships you'll have the authority to make the ask when you need to.

Network Constantly

Now that you know the importance of having a strong, diverse personal network, now we discuss tips and ideas for both building and expanding that network, whether it's volunteering or joining groups of like-minded individuals or hosting a dinner for friends and acquaintances.

Building Your Personal Network
+ The Mind Set: The Genius of Audacity
3 lectures 08:01

"Don't be afraid to ask. The worst anyone can say is no." Fearing the worst also stops others from showing you their best, so don't limit someone else's generosity by not making the ask.

Genius of Audacity

The way to be audacious is to just be audacious. It's that simple, but there's a catch. Be audacious in service to the other person. Don't make it about yourself.

Putting Audacity Into Practice
1 page
+ The Skill Set: Warming the Cold Call
3 lectures 05:19

Just because you might not know someone doesn't mean you know nothing about them. You can warm up any cold call by doing your research and learning what you can about that person.

What Are Cold Calls?

How do you actually warm that cold call? It's more than just knowing about that other person, it's about knowing HOW you can be generous and of service to them specifically.

Managing Cold Calls

Challenge Section 6: Just Ask

1 page
+ The Skill Set: Do Your Homework
3 lectures 04:22

If you're going to reach out to someone, do your homework. You have to show the other person what value you bring to the relationships.

Information is Power

You carry everything you need to do your homework on your phone or tablet. Social media is your encyclopedia to finding out the key pieces of information that shows how sincere your offers are.

Gathering Information

Challenge Section 8: Do Your Homework

1 page
+ The Skill Set: The Gatekeeper
3 lectures 06:06

Your contact's "gatekeeper" isn't your adversary. Their job is to control the calendar and access to your contacts. Don't fight against them. Embrace them. Be of service to them so they can help make their bosses successful. They will remember your help.

The Importance of the Gatekeeper

The most important thing to making the gatekeeper your ally is to shift your focus from their boss to them. That real relationships should be as important than the future one you want to develop with their boss. Treat them and maintain that relationship in the same way you would anyone else in your network.

Making the Gatekeeper Your Ally

Challenge Section 9: Get to Know the Gatekeeper

1 page
+ The Skill Set: Leverage Your Passions
3 lectures 04:01

Sharing your passions is critical because you will at your best when sharing the things that matter most to you.

Why You Should Leverage Your Passions

When you itemize the big topics that interest you, you can find the organizations and events that service those topics. You'll also meet others who are passionate about those topics as well.

Putting it Into Practice

Challenge Section 10: Make a List of the "Big Topics" That Interest You

1 page