A Beginner's Guide to Local SEO

To ensure a local business ranks well for relevant search terms, it’s important to pay attention to a number of different local SEO ranking factors. Find out which factors matter most for showing up in the map pack, Google Maps, and localized organic results.

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. There's a lot to cover in this section, so Part 1 covers website content and how to write it, and part 2 covers how to optimize your content.

Local link building is a vital factor when trying to achieve success in local rankings. But, how do you approach getting backlinks, and what makes a good local link? Find out in this lesson.

Local business citations management is a core part of local SEO and can be a great foundation to build upon, especially if you're just starting out. Find out what local business citations are, why they matter, and what to do with them.

Reviews aren’t just important to potential customers, they’re a weighted factor in Google’s local algorithm. Find out exactly why reviews matter for local SEO and how to get more good reviews.

Your Google Business Profile is your new home page—it’s the first impression you make with potential customers in your local area. Discover what to optimize to increase your search visibility and rankings.

In this final lesson, Greg covers the smaller signals that influence how your business will appear in local search results.