
A quick welcome! Your teacher Jane Singer takes a minutes to introduce herself.
Being a guest on a podcast is a tremendous marketing opportunity. We discuss the 5 key benefits you gain from being a guest on a podcast.
The secret to becoming a sought after podcast guest is defining your niche. In other words, what makes you different or special from other guests? In this lecture we'll discuss what that means - and how you can uncover your 'zone of genius'.
To win spots as a guest on podcast you need to have a One-Sheet. This one document is your key to success. You'll learn what this is - and why it is so import. Plus how to start creating your own.
We go step-by-step to look at each element that makes up a One-Sheet. We'll talk about what you need to include - and why it's important.
How to pull all of the elements of your One-Sheet together into a professional looking document.
We do a walk-thru of 3 actual One-Sheets I've received from guests and we analyze what makes each either good - or not to good.
How to start finding podcasts that you can pitch. We'll cover identifying the right podcasts for you - and how to contact them.
Let's take a closer look at which podcasts you want to pitch - and how to successfully do this.
As you find podcasts that you'd like to be a guest on, it's important to start building a simple database. This will help you to track which shows you've reached out to. When you contacted them. And what response you got.
We'll take closer look at a simple spreadsheet that you can use to track and follow up with all of the podcasts you'd like to be a guest on.
Let's take a look at a few 'real life' email outreachs that have succeeded in getting guests on to podcasts. We'll walk through why they are successful so you'll know exactly what to write in your own email outreaches.
Just because you either didn't get a response from a podcast host - or they turned you down - doesn't mean it's 'game - over'. In this lecture will talk about how to follow up. And will look at few follow up emails so you'll know exactly what to say.
Now that you've built a system for consistantly reaching out to podcasts, let's talk about how to put that system to work.
Not sure what to say when contacting a host about being a guest on their podcast? Let's fix that! We're going to look at several successful emails (that work!). You'll be able to steal this format - and customize it for yourself.
Should you contact podcast hosts directly - or are you better off hiring someone to do this on your behalf? We'll talk about the pros and cons here.
What kind of equipment do you need to be a guest on a podcast? We'll bust a few myths here - and save you a lot of money!
A few more tips to ensure that you go from wanting to be on podcasts - to landing your first guest spot!
Be a guest on a podcast - even one podcast - can give you game-changing market visibility! In this short course you'll learn an easy-to-use system for identifying podcasts and successfully reaching out to hosts.
With just a little bit of effort, you'll be landing your first guest spot on a podcast!
You'll learn how to position yourself as a great guest - one that hosts would love to have on their podcasts.
Then you'll find out to identify the right podcasts to pitch.
Next, we'll be look at how to contact podcast hosts - so you can present yourself as a potential guest.
But that's not all. We'll be looking some emails that you literally 'copy & paste' - and simply substitute your own details - and then send to any podcast you'd like to be a guest on.
You'll learn how to create a system to track you podcast outreaches - and the responses you get. And then, how to follow up with those shows that did give you a guest spot (or at least not yet!)
By the end of the course, you'll have an easy to use system for continually be able to reach out to podcast hosts - and land guest spots on almost any podcast.