A Basic Introduction to Social Media: Pinterest for Business

Trace Pinterest's history from tote's catalog idea to an image-based social platform built by Ben Silbermann, Paul Sciarra, and Evan Sharp, using pins and boards to save ideas.

Cover the basics of setting up your Pinterest for business account on desktop, including entering email, password, and birth date, and completing the welcome sign.

Set up your Pinterest profile by selecting gender, location, and four interests to tailor your feed, then download the app with a QR code and proceed to the next lecture.

Learn to create and update your Pinterest profile picture by navigating to your profile, choosing edit profile, and selecting a photo from your library.

Update your Pinterest profile by adding your name, about section, pronouns, website, and username, then upgrade to a business account and set your brand focus.

Learn to add your Pinterest banner by going to your profile, tapping the plus button, selecting an image from your library, saving with done, and editing with the pen button.

Explore a quick tour of Pinterest to navigate your profile, banner, profile picture, edit options, and the business hub with analytics, advertising, idea pins, pins, and go live.

Explore Pinterest's live beta feature by applying to go live through the create menu and live beta. Pinterest reviews your application and follower status to decide eligibility.

Navigate to your home feed, find pins with the search bar, and save them to a board you create or select from suggestions; follow creators to see more.

Create image pins on Pinterest by uploading a single image or a carousel, then add a headline, description, and optional website link to a board before publishing or scheduling.

Learn to create a Pinterest idea pin (video/reel) by selecting images, adding text, and using pages that appear as stories; publish to your profile's created and saved sections.