
Meet Carla Bisong. Owner of Bisong Art Gallery in downtown Houston Texas.
A clear vision is needed to set the foundation for the art exhibition.
Time management is needed to make sure you are not scrabbling at the last minute.
Great art in a not-so-great venue will take away from the desired effect you want the viewers to have.
Here are a few uncommon strategies for marketing your exhibition you'll want to add to your marketing plan.
Take out your pen and paper and create your checklist.
The big day has arrived and now time to make connections.
You did it!!!
Preparing for an art exhibition can be overwhelming, but with the right mindset and strategies, it can also be one of the most exhilarating experiences of your career. Organizing a successful exhibition takes effort, dedication, and creativity. Many artists, curators, gallerists, and educators have struggled with executing a successful and profitable art exhibition and this course is the tool needed to guide you every step of the way.
One mistake to avoid is failing to properly plan. Planning is crucial when organizing an art exhibition; it helps you budget your time and resources effectively. Proper planning will enable you to identify your target audience, space requirements, marketing strategies, and other essential details discussed in this course. Many exhibitions I've noticed needing improvement, and the organizers planned a few weeks in advance instead of a few months.
In my 12 years of experience facilitating art exhibitions and 10 years of being a gallerist, I've seen amazing artwork become overshadowed by the errors made in presenting the work, such as bad lighting, the venue not matching the atmosphere the artists or curators wanted to present, or the lack of promotion with no one showing up to the exhibition.
After taking this course, you will have the 7 strategies needed to plan and execute a successful art exhibition.