
Hi everyone, welcome to the 7 step sales program. My name is Phil Coley, sales growth specialist, helping more than 443 businesses of all sizes over the last 30 years to increase their sales through different channels and new markets. This is the introduction where I discuss what this programme has to offer and what you will expect to learn the more you watch. Exciting to have you on.
Step 1 Product - This is where I discuss the 4 categories your product falls into...
Transactional, Solution, Service & Luxury
Step 2 Price - This is where I discuss the 4 price points...
High, Low, Discount, Guarantee
Step 4 Process - This is where I discuss the 4 process types...
People, Technology, Technology & People (Find out why I mention it twice)
Step 5 Prospects - This is where I discuss how to understand your prospects...
Suspect, Signposter, Referrer, Prospects
Step 6 Promote - This is where I discuss the 4 types of promotion...
Helipad, Owned, Earned & Partners
Step 7 People - This is where I discuss the provision
Service, Follow Up, Upsell & Cross-Sell
A full article where I break down the 7 Step programme in written form... if you prefer to read.
Welcome to 7 Steps to Business Sales Course, my name is Phil Coley, sales growth specialist. I have been in business for over 30 years now, both in corporate positions and running my own business interests and through that time I have been on the rollercoaster of business life, from losing it all to creating multiple successful businesses.
In this course, I will take you through each of the steps from the initial product through to the delivery of the product or service following a format focused on sales success. Areas include how to profile your customers, get traction on your marketing and convert more leads.
The 7 steps to increasing your sales and growing your business in 2023
1) Product - Understanding what category your product falls into... the 4 types are Transactional, Solution, Service & Luxury
2) Price - Knowing how to set the right price so you don't undervalue yourself... the 4 price points are High, Low, Discount & Guarantee
3) People - Knowing the right people to have on your bus to help you grow your business... the 4 types are Inhouse, Outsource, Collaboration & Affiliates
4) Process - Learning what are the right processes to be successful and increase your sales... the 4 types are people technology, technology people (find out why it is done twice & see the differences)
5) Prospect - Understanding the prospect stage... the 4 stages are suspect, sign-poster, referrer & prospect
6) Promotion - The exciting part, deciphering how you can use the many unique ways to promote your business... the 4 types are Helipad, Owned, Earned & Partners
7) Provide - and lastly The 4 types of provision... Service, Follow Up, Upsell & Cross Sale