7-Step Technology Startup Success Formula
4.5 (16 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,047 students enrolled

7-Step Technology Startup Success Formula

How to create a Business Plan, design your software product, plan and execute Digital Marketing for your Tech Startup
Highest Rated
4.5 (16 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,047 students enrolled
Created by Anu Khanchandani
Last updated 10/2019
English
English [Auto]
Current price: $51.99 Original price: $74.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • At the end of the course, students will have a clear 7-step success plan to launch their Digital Product Idea as a Startup
  • Ground work to see whether you really have the entrepreneurship bug in you or you are willing to develop it, 5 ways to check how saleable your idea is and how to make it saleable
  • How to convert a Technology Product idea from vision to reality - the detailed 7-step journey that you have to undergo, and how to do it in the right way while enjoying it, aligning your goals with your vision
  • How to document the vision for your Technology Product Vision - Define the brand and the offering, your USP (Unique Selling Proposition), a Paper Prototype of your product, Mind Map, Product Release Plan, Wireframe
  • How to craft your Team Vision - Company Culture, Guidelines and Help to take the most important Decision whether to Build In-House or Outsource
  • How to arrange for money needed to run the show - How to create the Business Plan with Cash Flows and How to create an Investor Pitch Deck that blows them over
  • How to craft your product - What is a MVP (Minimum Viable Product), Your Target Customer Persona, Customer Journey, Look And Feel of your product, Architectural Blueprint. Project Management, Data Security
  • How to market your product - Funnel Building, Content Generation, Search Engine Optimisation (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM- Google Adwords), Paid Advertising on Social Media, App Store Optimisation, Marketing Automation
  • How to sell your product - Case Studies , Trials, Freemium Model, Community, Referrals, Word Of Mouth, Offline Marketing
  • How to provide state-of-the-art Customer Service for your product - The Complete Process
Requirements
  • A passion for creating a Technology Startup based on an idea/vision
Description

WHAT'S IN IT FOR YOU

This course is a knowledge base of that core experience I have gained in my journey of 2 decades as an Employee, Entrepreneur, Co-Founder and CTO. I have expressed all these concepts on the basis of an example so that the understanding is not just theoretical in nature. You will be able to learn the following  :

  • Defining / Documenting your Vision

  • Team Vision

  • Arranging Funds

  • Crafting Your Product/Service system

  • Marketing Your Product/Service

  • Selling Your Product/Service

  • Customer Service


HANDS-ON WORKSHOPS WITH TEMPLATES

The workshops will ensure that by the end of the course, you create the artefacts for your own business idea. You will have everything ready which will boost your confidence in your business idea in a defined and structured way


BONUSES INCLUDED

As a bonus, I will spend 30 mins with you to discuss the artefacts you have created so that we can clarify your doubts and tweak the artefacts if needed.

WHO AM I AND WHY SHOULD YOU LISTEN TO ME

After having spent more than 20 years as an Employee, Entrepreneur and Consultant in the Digital Startup industry I saw the journey and the challenges faced during it.  Be it product design, marketing, selling, funding each aspect of the journey needed to be taken up carefully - planned and executed with patience rather than rushing into it blindfolded.

Who this course is for:
  • Entrepreneurs / Students with a passion to create their own startups
Course content
Expand all 15 lectures 03:12:31
+ The Journey From An Idea To A Sale
5 lectures 53:09

Students will get an idea about what this course covers.

Preview 10:10

Step By Step into the journey, describing the essentials at each stage

Preview 12:51

What does it take to be a Digital Entrepreneur? Develop the mindset and get going!

The Digital Entrepreneur Mindset
09:20

The foundations have to be strong to give your idea a strong base. Is your idea saleable? If not, what you need to do to make it match market standards

Ground work before your idea can start making money
13:32

Convert your idea to SMART (Specific, Measurable, Achievable, Realistic, Timely) Goals

How to convert your idea to defined goals
07:16
The purpose of this assignment is to identify your competitors after thorough research, observe what they do with respect to certain parameters and draw a conclusive analysis. Simple rule - The positives are to be picked up and incorporated in your strategies and the negatives are to be avoided
Market Research
3 questions
The purpose of this assignment is to align your vision with defined SMART (Specific, Measurable, Achievable, Realistic, Timely) Goals. There are higher chances that you will make it happen and in the right way at that. So pls make sure you do this however insignificant it may seem
Goal Cards
1 question

Do you have in you to be a Digital Entrepreneur? If not, how ready are you to mould yourself accordingly?

Entrepreneurship - Self assessment
10 questions
+ Vision Documentation, Team Vision and Money Arrangement
4 lectures 01:11:57

An understanding of the 7 steps towards Digital Startup Success

The 7-Steps
10:03

Students will learn about the artefacts which need to be created (wireframe, mindmap etc) so that they can define their vision in the form of write-ups / diagrams

Preview 13:21

Decide whether to build in house or outsource, understand organisational hierarchy and more

Step 2 - How to Craft Your Team Vision
19:34

Funding stages, Business Plan, Pitch Deck - Learn the in and out of the money game needed to master to fund your idea.

Step 3 - How to arrange for money needed to run the show
28:59
Create Artefacts for each step discussed in this section as taught in the course. Follow the references given in the instructions section
Workshop - Your vision, mind map, Business Plan, Pitch Deck and more..
1 question
+ Product Creation, Traffic and Conversions
6 lectures 01:07:25

Product creation has its processes. Understand and execute each step in the process to create a robust and saleable product.

Step 4 - Right way to craft your product
18:58

Get people latched on to your product and make them a part of your community. Someone who believes in you and relates to what you are saying will eventually end up buying from you.

Step 5 - How to draw in Traffic and convert it to Leads
21:44

Get your lead interested enough into your product to loosen his/her purse strings and actually make a purchase. Give him/her such after sales service that he/she becomes a fan and not only comes back to you but also recommends your product to others

Step 6 & 7 - How to convert Leads to Customers & Customer Service
16:14

A clear to-do list so that you can get going right away

To-Do List
06:47
Create Artefacts for each step discussed in this section as taught in the course. Follow the references given in the instructions section
Workshop : Define your Minimum Viable Product, User Journey and more..
1 question

Entire collection of course links at one place for easy access

Recommended Resources
00:06
Bonus Lecture
03:36