7 PR Secrets All Nonprofits Should Know
3.9 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
35 students enrolled

7 PR Secrets All Nonprofits Should Know

How To Build Your PR Capacity Without Breaking Your Budget
3.9 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
35 students enrolled
Created by Jarie Bolander
Last updated 12/2018
English
English [Auto-generated]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 1 hour on-demand video
  • 8 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • The 7 secrets of PR and why every nonprofit should be thinking about them
  • Understand what’s important and what’s not important for nonprofit PR
  • Identify what makes your nonprofit unique among everyone else
  • Craft a reporter pitch that get results
  • Incorporate PR into your fundraising and social media efforts
  • Construct a PR Narrative that is the tip of your PR & Marketing spear
Requirements
  • No prerequisites
Description

Let’s face it. Most Executive Directors (ED) think Public Relations (PR) is something that a college intern can do by Mailchimping a pitch to a list of reporters scrapped from the Internet. It’s usually the last thing a nonprofit or an ED thinks of while their building their nonprofit.

I’m sure you struggle to figure out when to do PR, what type of PR you need, and more importantly, how to go about getting your message out into the world. Don’t worry. The 7 PR Secrets All Nonprofit Should Know is for the nonprofit who wants to understand how PR can help their nonprofit and to make the right decisions about when to hire a professional.

You’ll Learn How To:

  • Learn the 7 secrets of PR and why every nonprofit should be thinking about them

  • Understand what’s important and what’s not important for nonprofit PR

  • Identify what makes your nonprofit unique among everyone else

  • Craft a reporter pitch that gets results

  • Incorporate PR into your fundraising and social media efforts

  • Construct a PR Narrative that is the tip of your PR & Marketing spear


I hope you'll join me and learn the 7 PR Secrets All Nonprofits Should Know.

Who this course is for:
  • Executive Directors who want to understand the power of PR to build a following
  • Communications professionals and grant writers who want to stand out from the crowd.
  • Nonprofit Board Directors who often ask “why are we the best kept nonprofit in our sector?”
Course content
Expand all 19 lectures 01:03:50
+ Introduction
1 lecture 02:08

A brief introduction of where the 7 PR Secrets came from along with Jarie's experience. Students can also download a .pdf or .epub of 7 PR Secrets All Founders Should Know here.

Preview 02:08
+ Overview
1 lecture 04:14

Why is your nonprofit the best kept secret? Well, that's no secret and you'll learn why.

Preview 04:14
+ PR Secret #1: Not Everything You Do is Newsworthy
1 lecture 06:12

Getting media coverage is a tricky game. The first thing to understand is what a reporter will cover.

Preview 06:12
+ PR Narrative Exercise #1
2 lectures 03:20

The first of three exercises to help you craft your PR Narrative. Why does your nonprofit exist?

PR Narrative Exercise #1
01:22

A quick check in as well as an example of a PR Win from MedShare

Example of a PR Win
01:58
+ PR Secret #2: The Press Release is Dead
1 lecture 03:19

PR Professionals love press releases but in reality, they are not as powerful as they used to be.

PR Secret #2: The Press Release is Dead
03:19
+ PR Secret #3: Not All PR is Good PR
1 lecture 05:10

The coverup is worst than the event.

PR Secret #3: Not All PR is Good PR
05:10
+ PR Narrative Exercise #2
2 lectures 04:34

The second of three exercises to develop your PR Narrative. Why are you unique?

PR Narrative Exercise #2
01:16

How much should I spend on PR and why it's important to build PR Capacity (e.g. the ability to react to an event smoothly and professionally).

Spend on PR + PR Capacity
03:18
+ PR Secret #4: The Founder is Different Than The Nonprofit
1 lecture 04:48

How to separate the founder from the cause. It's hard but the only way to scale.

PR Secret #4: The Founder is Different Than The Nonprofit
04:48
+ PR Secret #5: You Really Need A Press Kit
1 lecture 03:49

The components of a press kit and the reason to have one.

PR Secret #5: You Really Need A Press Kit
03:49
+ PR Narrative Exercise #3
2 lectures 04:00

The third and final exercise. What pain does your nonprofit fix? Pick the top one.

PR Narrative Exercise #3
01:50

Some research on how to communicate with your potential donors.

It's All About ...
02:10