7 Key Steps to Blogging Mastery

A quick overview and introduction to discovering your passion.

In this lecture we look at the key components that you need to explore to find and evolve your passion and purpose. We provide some resources to help you discover that.

Here we look at why passion should not be underestimated and why it is important.

Many people have great ideas but don't do anything with them. We take a closer inspection of why "done is better than perfect".

Introduction to the art and science of understanding your target audience as a blogger in a transparent and digital eco-system.

Instead of spending money on complex and time consuming demographics and research we look at shortcuts to getting to know who your audience is as a blogger.

Reinventing the wheel is not a good idea. We cover the tactics that are essential to model your competitors and find out about their audiences.

In this lecture we discover the one key secret to really understanding your target audience.

Introduction and quick summary of the key tactics for launching a successful blog.

With many choices for platforms for bloggers we cut through the clutter and show you where you should start and why.

We look at some very different designs from some of the top bloggers in the world and reveal their secrets to success.

In this lecture we go through a dozen key design elements that are crucial to a successful blog.

Here we go through the main elements you need from starting, to be ready to hit the publish button on your blog.

Content is the heart and soul of a blog. We introduce the what why and how of creating great content and what I have learned that works.

Many people do not understand why content is so important in a digital world driven by a social web. We list the main reasons why!

Finding inspiration for writing blog posts is often a major block for many bloggers. We look at how I overcome these every day and the tricks to beating writers block.

Content comes in many forms and we look at the top media types that attract traffic and engagement from your readers and viewers.

Writing is still the most critical skill that a blogger needs to develop. We look at what are the most critical components of creating well written blog posts that people will love to read and share.

Visual content supercharges sharing on the social web and we look at the top tips for crafting visual content as a blogger.

Not all blog posts are created equal. In this lecture I reveal the top types of blog posts that I have discovered over the last 6 years from a lot of trial and error that can attract a ton of traffic.

For many bloggers the holy grail is to create a lifestyle business built around a blog. We take a quick look and introduce the topic.

There is not just one blog business models that works. We look at more than 10 different blog and online business models that have been created by successful bloggers.

E-books are one of the easiest ways to start making money from a blog. We look at the key elements to creating an ebook that sells.

If you want to take your sales to another level then educating your readers with online courses is a great way to do that. We look at the top tips on how to do that.

You may have great content but marketing your blog is where the rubber really hits the road. We introduce the importance and introduce you to the art and science of marketing your blog to attract traffic.

This section reveals the tip, tricks and tactics that I have used to attract millions of views without paying for it.

Digital marketing for many is confusing and overwhelming. We cover the main areas of digital marketing to remove the mystery and display its power.

Social media was maybe the main reason behind the rapid evolution of blogging over the last half a decade. This is due to several factors including the democratisation of publishing and marketing. It has allowed a blogger to reach the world with one tweet or Facebook post. We introduce the main social networks that help that to happen.

Facebook is the social networking giant that no blogger can ignore we look at the main marketing tactics that attract that all important free traffic and engagement..

Twitter has been my secret sauce to create global brand awareness. It is often misunderstood. I teach you some of the top tips that have helped me use this social network and encourage my hundreds of thousands of followers to send me free traffic.

In this lecture we discuss the importance of email marketing in an age of social media. We reveal the key activities that you need to implement to win online as a blogger.

Did you know that search engines can drive more traffic than social media? We show you how to optimize your blog to rank high in search engines and get that all important traffic for free.

Creating your blog posts and publishing them is one thing. But to get visibility online the blogger needs to market each blog post after hitting the publish button. I show you my process that I use to get the most attention.

This 55 page ebook provides 101 plus tips and tactics to get traffic to your content for free without paying Google or facebook a cent. 

We introduce you to the most important step for a blogger who wants to convert traffic and engagement from content into leads and sales. If you want to monetize your blog whether you are a regular business or an online entrepreneur, you need to get the basics right.

What is the what, why and how of conversion? We dive into the key elements of online conversion.

Many bloggers are great creators but not good at the final piece of the puzzle. We reveal the two most imporatnt pages that you need to have on your blog and a tool that makes them easy to build.

In this lecture we cover the key metrics you need to understand and measure to ensure blogging success.

We revisit the major components to taking your blog from good to great.