Back in the day, real estate agents relied on networking around town, posting information on the supermarket bulletin board, and perhaps even going door-to-door to share a friendly smile and hand out a flashy flyer. Nowadays this strategy doesn’t quite cut it. Half the people at the grocery store are glued to their phones, and the other half is lounging by their fireplace waiting for their Instacart delivery to arrive.
The targeting you choose for your ads is the single most important determining factor to your Facebook ad campaign success and your ability to generate seller listing leads and buyer leads.
Show your ads to the wrong audience, and it doesn't matter what else you do, or what you offer, you won't be successful.
The best part is that with Facebook ads you can be precise and targeted so your ads show only to your ideal customers and you get results that deliver leads.
Most realtors are still not using effective Facebook ad campaign strategies – the benefit is that you have an opportunity to create an impact now on your business and grow leads that your peers are missing out on.
This is the door-knocking strategy of 2017.
This is the cold-calling strategy of 2017.
This is the junk mail strategy of 2017.
Simply putting yourself out there on video through platforms like Facebook, combined with just a little bit of strategic advertising, will make you one of the most widely known and cared for people in your marketplace.
This is the best marketing and sales strategy we’ve ever seen wrapped up in quite possibly the simplest way to generate new business, build a brand, and develop new relationships.
Take the practical tips you’ve seen here and go be famous. Just don’t forget about me when you get there.