Six Sigma Green Belt: Become a Kano Analysis Specialist
4.1 (39 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,864 students enrolled

Six Sigma Green Belt: Become a Kano Analysis Specialist

Systematically Identify & Prioritize Customer Needs | Delight Your Customers in 7 Easy Steps | Make Them Your Raving Fan
4.1 (39 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,864 students enrolled
Last updated 7/2020
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
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This course includes
  • 1 hour on-demand video
  • 1 article
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Master the Ability to Systematically Identify and Prioritize Your Customer Requirements
  • Specialize Your Skills in Exploring Your Customer's Stated and Latent Needs
  • Become Proficient in Acquiring Laser Sharp Focus on only those Requirements that are Your Customers Care about
  • Acquire the Knack to Delight Your Customers and Make them Your Raving Fans for a Life-Time
  • No prior knowledge required
  • Before using this tool, the practitioner of Kano Analysis must seek an understanding of what his customer needs are
  • Since Kano Analysis is a hands-on tool, it is executed using props such as papers, pencils, whiteboards, etc. In some cases, participants use MS Office tools such as powerpoint. Hence, there is no need to learn sophisticated tools

With increasing competition and constantly changing customer requirements, it has become exceedingly important to learn the art and science of prioritizing the most important needs and requirements of your customers. Kano Analysis is a unique tool that has a structured approach to understand these customer requirements, translates those needs/requirements into specific categories and prioritizes them.  

This tool is extensively used by Six Sigma Green Belts and Black Belts in their Lean Six Sigma projects. The Kano Analysis is most effective in the Define Phase of any Six Sigma Green Belt or a Six Sigma Black Belt project. In the Define Phase, the Green Belt or the Black Belt looks for pain areas of the business process. When Kano Analysis is used, it helps understand customer requirements and provides a laser sharp focus on only those requirements that your customer's care about. This tool can also be used as a standalone tool that is independent of a Six Sigma project.

If You want to THRIVE in Today's Competitive Environment, You must Make Your Customers Your Raving Fans. This is only possible when You Focus and Deliver exactly What Your Customer Wants. Kano Analysis is the Only Tool that helps You Identify What Your Customers Exactly Want.

In this course, you will learn:

  • What is Kano Analysis?

  • What are the different types of Customer Requirements?

  • How to build the Kano Analysis Grid?

  • How to create and administer the Kano Questionnaire?

  • How to use the Kano Evaluation Table?

  • How to Systematically Prioritize the Identified Requirements?

  • What are the advantages and disadvantages of using the Kano Analysis?

The Course is designed to teach you how to construct the Kano Analysis in 7 Easy Steps. It also provides a working case study that evolves at each step of your journey in this course. The course aims to provide you an immersive training experience that not only teaches you the theoretical concepts but also helps you learn to apply them in real-world scenarios. 

What are you waiting for? Enroll today, become a Kano Analysis Specialist and turn your Customers into Your Raving Fans for a life-time.

Who this course is for:
  • Six Sigma White Belts, Yellow Belts, Green Belts & Black Belts
  • Lean Specialists
  • Process Improvement Experts
  • Individuals who deal with client/customers
  • Individuals involved in designing products or services for their customers
  • Employees of manufacturing or service organizations
  • Newbies who are looking to seek a job and begin their careers
Course content
Expand all 36 lectures 48:42
+ Introduction
7 lectures 11:53

For the Student Facebook Group Join Here

Important! Additional Instructions
A Special Message from Ross
+ Types of Customer Requirements (as defined by Kano)
5 lectures 05:13
Dissatisfiers or Basic Needs
Satisfiers or Performance Needs
Delighters or Excitement Needs
Case Study Exercise

Ethan (Managing Director - Corporate Lending Operations - IMF Bank) has listed a bunch of his customer requirements. You have to read these requirements and help him classify them as Basic, Performance or Delighters based on your understanding of the definitions. 

Case Study - IMF Bank Ltd. (Quiz 1)
7 questions
Section 3 Conclusion
+ The Kano Analysis Grid
5 lectures 06:10
The Kano Analysis Grid - Basic Requirements
The Kano Analysis Grid - Performance Requirements
The Kano Analysis Grid - Delighter Requirements
The Kano Analysis Grid - Additional Requirement
The Kano Analysis Grid - Summary

Based on the given definitions, identify the appropriate requirement type:

Case Study - IMF Bank Ltd. (Quiz 2)
5 questions
+ The Kano Questionnaire
3 lectures 04:03
Why use the Kano Questionnaire?
Functional and Dysfunctional Forms of the Kano Questionnaire

Identify the functional and dysfunctional form of the questions

Case Study - IMF Bank Ltd. (Quiz 3)
8 questions
Choices for each Kano Question
+ Kano Evaluation Table and Tabulation of Responses
4 lectures 04:30
Introduction to the Kano Evaluation Table
Use of Kano Evaluation Table - An Example

Refer to the Kano Evaluation table (available in the Downloadable material section) and based on this customer response, determine into which category a given product feature falls.

Case Study - IMF Bank Ltd. (Quiz 4)
9 questions
The Kano Evaluation Table - What did we learn so far?
The Kano Tabulation Form
+ The 7 Easy Steps to Construct a Kano Analysis
8 lectures 12:36
Step 01
Step 02
Step 03
Step 04
Step 05
Step 06
Step 07
Step 07 - Tool Tip
+ Advantages and Disadvantages of the Kano Analysis
1 lecture 02:13
Advantages and Disadvantages of the Kano Analysis
+ Downloadable Material & Bonus Lecture
2 lectures 00:28
Downloadable Material

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