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A New Method For Product Development & Design: SIMPSIS-Model
Rating: 4.5 out of 5(210 ratings)
4,807 students

A New Method For Product Development & Design: SIMPSIS-Model

A Comprehensive Motivation Framework for Product Owners, Managers, (UX) Designers, and IT & SaaS Startup Entrepreneurs
Created byMaxim & Olivier Leirman
Last updated 12/2019
English

What you'll learn

  • A new and revolutionary framework for product design backed by science that reveals the reasons why your customers buy, stay, and engage with your product.
  • Learn how motivation and behavior works with +7 important theories you must know about (Incl. motivation & behavioral psychology crash-course worth $99,99).
  • See 100+ practical case examples and 50+ techniques used by successful companies and why they work on a psychological level.
  • Be able to apply a new method to brainstorm innovative product/service features around customer motivations that increase your sales, retention, and engagement.

Course content

6 sections • 41 lectures • 3h 1m total length

  • A New Way to Think about Value Creation1:53

    Are you looking for new ways to build better products & services with a positive impact on customer adoption, customer acquisition, customer retention, and customer engagement?

    The SIMPSIS-Framework is a new and revolutionary framework backed by science in motivation and behavioral psychology, and reveals 7 main reasons why your customers would buy, use, stay, and engage with your product or service, software platform, mobile app, or community.

    In this course, you will learn a better and science-backed method that successfully helps you come up with new product & service ideas, features, and strategies that create value for both your customers and your business. And also helps you avoid wasting time in the product development & design process on unnecessary user research that has already been proven by science.

    Next to this extremely helpful framework, this course includes:

    • A crash course in motivation & behavioral psychology (worth $99,99)

    • The basics of gamification and fun theory

    • +100 practical case examples and +50 techniques used by successful companies to increase sales, retention, and engagement


  • Sneak Peek into the SIMPSIS-Framework7:54

    You will learn about:

    • Introduction to the 7 Behavior - Driven or Motivation Forces - SIMPSIS

      • Social Forces, Improving Forces, Meaningful Forces, Possessing Forces, Sustaining Forces, Innovative Forces, Sensory Forces

    SIMPSIS is a new Method, Model or Framework to design for better products, services, communication/marketing campaigns, communities and organizations. It is backed by the science of Motivation & Behavioral Psychology and collected more than 90+ human desires and fears.

    This course focuses on the application of product management, product development & design. (Also applicable for UX/UI design & Software Development)

    • Brainstorm innovative ideas for product features

    • Product Vision & Business Strategy, Business Analysis

    • User Research improvement

    • Understand User & Customer needs, preferences & motivations

    With 100+ case examples from successful companies such as Google, Facebook, Netflix, Spotify, Duolingo, Habitica and many more...

    And +50 techniques derived from Behavioral Design, Cognitive Psychology, Gamification & Game design, UX/UI design principles, Sales & Advertising...

Requirements

  • There are no real requirements before starting this course.
  • Useful if you have some experience in product or service development and design.

Description

Are you looking for new ways to build better products & services with a positive impact on customer adoption, acquisition, retention, and engagement?

The SIMPSIS-Framework is a new and revolutionary framework backed by science in motivation and behavioral psychology, and reveals 7 main reasons why your customers would buy, use, stay, and engage with your product or service.

In this course, you will learn a better and science-backed method that successfully helps you come up with new product & service ideas, features, and strategies that create value for both your customers and your business. And also helps you avoid wasting time in the product development & design process on unnecessary user research that has already been proven by science.

Next to this extremely helpful framework, this course includes:

  • A crash course in motivation & behavioral psychology (worth $99,99)

  • The basics of gamification and fun theory

  • +100 practical case examples and +50 techniques used by successful companies to increase sales, retention, and engagement

Belong to the future heroes in engagement that defeat their competition by mastering the human psychological drivers. If you want to learn more about human psychology for free, then search for the name Wisdom of Everything on YT & Insta.

We recently updated the framework SIMPSIS to a new name, SWERIPSI, that explains the 8 essential wisdoms of life, the 8 ways to become happy, and the 8 categories of human drivers & habits. (They are all related) (Just search for wisdom of everything).

Who this course is for:

  • Everyone responsible for product and service development (product strategy, ideas, concept, features...)
  • E.g. Product Owners, Product Managers, Product Developers, Product Marketers, Product Designers
  • E.g. (IT- & SaaS) Startup Entrepreneurs, Freelancers, Consultants, Executives
  • E.g. UX Designers/UX Leads
  • Students interested to broaden their skills in motivation & behavioral psychology for better products & businesses
  • Everyone interested in the motivational forces behind our behavior
  • Everyone interested in a new method that increases your quality during brainstorm sessions, and saves you time on customer research

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