60 Day Hustle Season 2 Business Accelerator

Title: Pitching: How to Communicate Your Brand Message

Instructor: Chris Do, Founder of The Futur, Emmy-winning designer, and renowned brand strategist.

What This Module Covers:
In this session, Chris Do breaks down why having a clear, repeatable brand message is essential for building trust, creating connection, and leaving a lasting impact. He explains how consistency shapes audience perception, why repetition is a psychological advantage, and how to craft a strong message that will become the foundation for marketing, content, and brand loyalty.

Key Takeaways:

• Why repetition is the key to audience recall and recognition

• How a clear message simplifies decision-making for your customers

• What makes a brand message “sticky” and memorable

• How consistency drives meaningful engagement and long-term impact

By the End of This Module, You’ll Be Able To:
Identify, refine, and confidently repeat your core brand message so it connects with your audience and strengthens your brand identity.

Title: Creating a Memorable Brand Experience

Instructor: Helix Wolfson, Experiential creator, storyteller, and Co-Founder of Infinite Reality.

What This Module Covers:
In this module, Helix Wolfson explores the art and psychology behind making people truly fall in love with your brand. He breaks down the key components of building memorable, emotionally resonant brand experiences and explains how intentional interaction can spark genuine human connection. Helix shares practical frameworks, real-world examples, and the principles that power today’s most beloved experiential brands.

Key Takeaways:

• The core elements of unforgettable brand experiences

• How to create emotional touchpoints that deepen loyalty

• Why storytelling is central to brand love

• How authentic human interaction builds trust and long-term engagement

By the End of This Module, You’ll Be Able To:
Design brand experiences that captivate your audience, spark emotion, and create lasting, human-centered connections.

Title: Mastering Lead Generation

Instructor: Rudy Mawer, Founder of Mawer Capital and host of 60 Day Hustle.

What This Module Covers:
In this module, Rudy Mawer reveals his proven one-page funnel template—the same framework he has used to generate hundreds of thousands of high-quality leads. Rudy breaks down each component of the page, why it works, and how to structure your message for maximum conversion. He also explains how to drive the right traffic to your site, keep people engaged once they land, and guide them seamlessly toward taking action.

Key Takeaways:

• The exact structure of Rudy’s high-converting 1-page funnel

• What convinces visitors to stay, scroll, and convert

• How to identify and attract the right traffic sources

• How to eliminate friction points that cause people to bounce

By the End of This Module, You’ll Be Able To:
Build a simple, effective one-page lead-generation funnel and confidently drive traffic that converts into meaningful business growth.

Title: Mastering TikTok Shop Live + Creating a strong Connection with your audience

Instructor: Stormi Steele, The #1 TikTok Live seller in the U.S. and UK and founder of the multi-million–dollar beauty brand, Canvas Beauty.

What This Module Covers:
In this module, Stormi Steele shares the exact strategies that made her the top TikTok seller in the country. She breaks down the ins and outs of hosting a successful TikTok Live, from capturing attention in the first few seconds to keeping viewers engaged and ready to buy. Stormi also highlights why TikTok Shop is one of the fastest-growing channels for today’s product-driven entrepreneurs, and how to use it to scale quickly and authentically.

Key Takeaways:

• How to structure a TikTok Live that drives trust and sales

• The on-camera techniques Stormi uses to keep thousands of viewers engaged

• The essentials of TikTok Shop and why it’s a must for product-based brands

• Real tactics to boost visibility, increase conversions, and grow fast

By the End of This Module, You’ll Be Able To:
Host confident, compelling TikTok Lives and leverage TikTok Shop to accelerate sales and growth in today’s creator-led marketplace.

Title: Mastering Effective Communication (4 part series)

Instructor: Chris Voss, Former FBI hostage negotiator and bestselling author of Never Split the Difference.

What This Module Covers:
In this 4-part module, Chris Voss teaches the foundational negotiation tools he used during high-stakes FBI hostage crises, now adapted for everyday business and entrepreneurial situations. Chris breaks down the psychology behind influence, tactical communication strategies, and the simple but powerful techniques you can start using immediately to get better outcomes in any conversation.

Key Takeaways:

• The core principles of tactical empathy and why they work

• How to ask calibrated questions that guide people toward your desired result

• Techniques for diffusing tension, building trust, and creating collaboration

• Practical negotiation tools you can apply today in sales, partnerships, hiring, and more

By the End of This Module, You’ll Be Able To:
Use proven FBI-backed negotiation strategies to influence more effectively, communicate with confidence, and secure better outcomes across every area of your business.

Title: How to Build a Brand Hook that Pulls People in

Instructor: Chris Do, Founder and CEO of The Futur, Emmy-winning designer, and renowned brand strategist.

What This Module Covers:
In this module, Chris Do dives into how to break creative patterns, push beyond predictable ideas, and craft brand stories that captivate audiences instantly. He teaches how to develop a powerful hook, the essential opening moment that grabs attention and pulls people into your narrative. Chris also reveals how to engineer viral hype campaigns by blending strategy, creativity, and emotional resonance.

Key Takeaways:

• How to identify what makes your brand story unique

• Techniques for creating strong hooks that stop the scroll

• Chris’s creative process for developing breakthrough ideas

• How to structure a hype-worthy campaign that spreads organically

By the End of This Module, You’ll Be Able To:
Craft fresh, compelling brand stories and develop high-impact hooks that spark curiosity, boost engagement, and set your campaign apart in a crowded market.

Title: The Game of Money
Instructor: Oren Klaff, Private equity investor and bestselling author of Pitch Anything.

What This Module Covers:
In this module, Oren Klaff breaks down “the game of money” and reveals the mindset entrepreneurs must develop to attract capital and scale their companies. Drawing from decades of experience in private equity and high-stakes dealmaking, Oren explains how investors think, what they look for, and how to position yourself as a confident, credible, capital-raising CEO.

Key Takeaways:

• The money mindset every entrepreneur needs to master

• How investors evaluate opportunities and founders

• How to communicate value with clarity, certainty, and authority

• The fundamentals of becoming a CEO who can confidently raise capital

By the End of This Module, You’ll Be Able To:

Adopt the mindset of a high-performing CEO, understand investor psychology, and position your business to successfully raise the capital it needs to grow.