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There’s always a LOSING team and a WINNING team. Which side do YOU want to be on?
We are going to show you the EXACT step-by-step formula of how to consistently be on the winning team and build an eCommerce business that you can be proud of.
Are you struggling trying to make money online?
Does it feel like everyone is having success except you?
Have you failed at trying other opportunities?
Do you feel stuck in your current situation?
Are you READY to have some success in your life?
Do you have a couple of hours a day to execute a plan?
If you answered YES to any of these questions, then this 60-Day Dropified Challenge is EXACTLY what you need.
Every Day for 60 Days you will have step by step video training and content that you can easily follow and execute to have an Uber successful online business.
No Inventory Needed
With 1-click we will show you how you can add products to your store from multiple wholesale sites with millions of products.
No Print on Demand
(like t-shirts or clothing) where you need to be creative and have a design team.
No cheap, trendy products
(like a cat bracelet), this is a REAL business. You’re gonna focus on more Evergreen Products that can be sold for an extended amount of time.
No “Touching” of Products
You don’t need to handle any products or ship them to your customers yourself.
No Experience Needed
We have a step by step training program for beginners (or advanced). You will receive daily training every day for your first 60 days to help you become an expert at selling products online!
Even if you are not a “computer nerd”, you can do this with zero technical knowledge. No design skills are required, we show you a beginner friendly system.
Not everyone is going to make 7 Figures BUT a lot of you reading this actually will.
It really comes down to you.
We’re offering the step-by-step training but the challenge is UP TO YOU.
SO DO YOU HAVE WHAT IT TAKES TO FOLLOW THROUGH AND MAKE THIS HAPPEN?
Look, 80% of all businesses FAIL. BUT this also means that 20% of them have SUCCESS. Why not choose to be part of the 20% and truly live the life YOU deserve.
Look, we’re not saying creating a successful online business isn’t going to be hard work. IT WILL BE!
But we can promise you that with the right tools and “Step-By-Step” instructions it really can be a heck of a lot easier than it would be trying to figure it out on your own.
…And that’s why we’ve designed a 60-day challenge (it’s like a roadmap) to give you the exact step-by-step blueprint you’ll need to create a sustainable online lifestyle business selling physical products online.
Here’s just a few of SOME of the things you are going to be learning:
Watching us Pick Products To Sell
Watching us over the shoulder build a Shopify store from scratch
Building Sales Copy and Ads
Creating simple Videos that sell
Over the Shoulder Promotions – Watch us use platforms like Facebook, YouTube, Pinterest and Google to help market your store
Learn how to sell products with Zero Advertising Spend
Self Doubt, Loneliness and Confidence
Email and Bot Marketing
Abandoning a Career or Job, When Do You Quit Your Job?
Scaling & Growth
Financing & Capital
Special Guest Experts
Motivation to Complete the Challenge and continue having success AFTER the challenge
Hiring out the jobs you aren’t good at
Not only do you get to watch us do this all LIVE…
You’re gonna do it with us!!
The first secret to being Successful is…
Ready for it?…
Seems simple Right?? And it is, you can START NOW by signing up & turning your own eCommerce Store into a Money Making Machine in 60 days… (or less).
- Beginning E-Commerce Students
Dropified Founder Chase Bowers and CEO Lowell Rempel explain the key takeaways from the challenge, and what you will be able to learn and apply immediately in your own drop shipping business. But first, our introductory video is about getting into the right mindset to run your own e-commerce business, and some of the core strengths that you’ll develop.
WE’D LIKE TO START BY VISUALIZING YOUR WORK LIFE AND HOME LIFE.
How much money would you like to make?
What would your work week look like, if you were able to work 100% from home in e-commerce?
Reaching your goal starts with a visualization exercise so that you have a clear understanding of what you are working toward.
Don’t forget to complete your workbook for each exercise to progress each day through the challenge.
We really want to hear what you think as we work together through the Dropified 60-Day Challenge, so email us your feedback and comments to: Challenge@Dropified.com.
Now it’s time to DO THE WORK to get the most out of the Dropified 60-Day Challenge:
**NOTE: SHOPIFY NO LONGER HONORS THE EXTENDED TRIAL OR 1ST YEAR DISCOUNT MENTIONED IN VIDEO
Developing your brand is the first step to creating a successful e-commerce business. What kind of culture do you want to communicate that helps to differentiate your e-commerce store from other competitors in the same product category niche?
Spend some time thinking about your personal branding. Make it unique and creative, and focused on a lifestyle culture that customers will relate to and share. One of the differences between shopping for products at a Big Box store, versus an independent e-commerce retailer is the small business appeal. Create a personalized shopping experience for your customers!
Learn how to:
Create your first logo
Set up a Shopify store and choose a theme your customers will love
Explore essential plug-in’s from Shopify that can help you with marketing, customer service, managing your email marketing subscribers.
Dropified Founder Chase Bowers and CEO Lowell Rempel dive into all the steps you need to set up your first store, and start adding trending high-demand consumer products.
You’ve probably heard a few stories about people who started their own e-commerce business, and for one reason or another, stopped before realizing success, and profitable sales. We aren’t going to tell you that scaling a highly profitable e-commerce business is easy or free. What we’re sharing will help you understand what it takes to “keep going”.
On Day 3 of the Dropified 60-Day Challenge, we are sharing the importance of focus and strategy, as you begin to build your brand and workflow. You have to believe that you can accomplish this and have the grit and determination to see it through. That’s what being an e-commerce entrepreneur is about.
In this session, we want to inspire you to double-down and really get personally invested in your new e-commerce business. See what happens when you put 100% of your focus and innovation into building something that will become financially and personally rewarding for you.
Now that you’ve visualized your goal, it’s time to make it happen.
When you have shopped online, did you ever visit a store (or two) that was so visually underwhelming, that you were not even sure if it was safe to use your credit card to purchase the item? A lot of time, creativity and personalization should go into customizing your e-commerce store theme, so that you create a trustworthy impression with shoppers.
So how do you create that “wow!” effect? You have to decide whether going with a basic theme in Shopified is as good as upgrading to a Premium theme. Take a look at all the theme options and you’ll see that the premium themes are packed with better visual designs. Did you also know that other template vendors have unique and amazing responsive designs available, that can be easily imported into your Shopify dashboard?
We’re fans of the Shoptimized theme, and in this training video, we’ll explain why we think this is one of the best themes on the market for e-commerce business owners. Invest the time in creating the kind of storefront that will convert to sales, with these tips from Chase Bowers and Lowell Rempel.
Here is where we start to get into the technical aspects of running your new e-commerce drop shipping business. And the most important fundamental that helps entrepreneurs succeed in e-commerce, is the ability to develop systems (and short cuts) that help you stay organized daily, and “get it all done”.
In this training session, Chase and Lowell will be demonstrating how much time it takes to find, download, edit and then manually upload product images. If you thought that sentence was long, consider that it can take up to 15 minutes PER PRODUCT to organize and upload using manual methods.
And that’s okay if you are just starting out, and you want to add just a few products. But duplicate that 15 minutes with hundreds of product categories, variants (size, color, style images available per product) and the math starts to add up. The faster you can add your products to your store, the more time you free up to do advertising and promotion.
We share tips that include outsourcing help from virtual assistants, to time saving tools that allow you to click + import your products from AliExpress (including pictures, variant images and product descriptions), order fulfillment, tracking and more. We will also teach you a fast way to incorporate promotional product bundles on your store, to increase traffic and order value.
Get ready to learn the practical methods and tools that power sellers use to scale their e-commerce businesses.
In 2017, there were 1.76 billion websites on the internet, which was a 69% increase over the number of registered websites in 2016. When consumers are searching for unique and useful items to buy online, you have to do a little work to help them find your store.
But the good news is that pay-per-click advertising is affordable. And easy to learn.
You don’t have to be an IT expert, or marketing manager to access all the paid advertising tools and know-how you need, to drive the right customers to your e-commerce store. Chase and Lowell share step-by-step instructions to help you set up:
PayPal or Strip account set up for customer payments in Shopify
Facebook Business Advertising account
Google Ad’s account
Set up of Google Analytics to track website statistics and insights
In this training session, we will also demonstrate how to create a Pixel and install it on your store for Facebook advertising and Google Analytics. Learn how affordable it is to allocate some of your budget to pay-per-click advertisements that bring your target customers right to your store, and how to track and evaluate the performance of your advertising as a sales generating strategy.
Hold onto your passwords and find a safe place to store them all in one location. In fact, find a secure system to manage your passwords (we like LastPass) so that you don’t have to spend time looking for them.
The next step in your e-commerce start-up process, is to create your AliExpress account. AliExpress is the global leader for vendor to reseller direct wholesale products, with manufacturers both in China, and in the United States. This global resource has more pages of products that you can add to your than you can imagine, in every product category.
After that is done, you can start manually adding product images, descriptions and prices to your store to start selling these high-demand consumer items right away. Participants that are Dropified Builder or Premier Members, can access tools to connect their e-commerce stores to our app, and then with just a few clicks, organize merchandise on to product boards. We even have an easy-to-use in-app editing tool for product images.
In this training episode, Chase and Lowell will also explain the fundamentals of social media promotion, the type of content (posts) you want to share on social, and how to set up your Facebook Business Page, Instagram, and Pinterest account. These three channels are superpowered with in-app shopping tools that will help kick start your sales, and drive customers to your store.
And don’t forget to install the pixel on your store for each social network, so that you can use analytics to track which sites are referring the most customers. It’s a little bit of code, a few minutes to install, and a world of valuable insights you can use to fine tune your social media promotions.
Do you have questions or comments regarding our Dropified 60-Day Challenge? We’d love to hear your feedback.
Product discovery and research is the most important factor that distinguishes successful e-commerce businesses from online shops filled with products, that shoppers are simply not motivated to buy. You got into drop shipping to earn and grow your revenue; it makes no sense adding products that are not in demand.
Product research takes time and a deeper understanding of the psychological tiers of consumer demand. Does the product fulfill a need or function, that your customers will identify with? Is it seasonally trending this year? Are you seeing similar products offered by Big Box stores that are flying off the shelves? That’s one indicator you can use as part of your research strategy.
There is inspiration for products and resources to help you narrow down items you want to offer on your e-commerce shop. Focus on specific niches and products that solve a problem or make life easier (or more entertaining) for your customers.
In this learning session, Chase and Lowell will explain how to differentiate product fads, from products that are trending. We will also identify where seasoned e-commerce business owners look for inspiration or cues regarding popular products they can sell from AliExpress.
In part one of our training on product research, Chase and Lowell will discuss the importance of jumping on a trend early in the product demand cycle to maximize your revenue potential, and how to tap into niche interests and hobbies to help you build a shop full of products with high-volume sales.
If you have the right products (and market them directly to fulfill the needs of your customers) not only will shoppers visit your store, they’ll buy; and return for more quality products at competitive prices. We’ll show you how to do product research like a power seller.
In the second part of our product research training, Chase and Lowell drill down to competitive branding aspects that help you to promote the products you sell in your e-commerce shop. It’s about creating a unique brand story about the lifestyle niche, and then selling the solution that the product provides. Whether that is utilitarian (to make a task easier), creative or entertainment, or to enhance comfort, safety or other essential needs.
So, you want to sell big ticket electronics? That’s great, but did you know that specific product category has some of the lowest product markups? The bigger (or heavier) the product, the higher the cost of shipping and handling. What kind of products offer the most ROI for e-commerce business owners? Accessories. Small items that are practical, solve a problem or make a task easier for a consumer are those that have the most markup potential. Typically, smaller products like cosmetics, fashion accessories, small tools, camping equipment, personal smartphone tech and similar products represent your high-revenue opportunities.
Scarcity is part of the success strategy for product research. If you are selling a specific item that can also be found in a local Big Box store, you’ll be competing against their million(s) in advertising and promotion. No matter how good you are, consumers will choose a retail store first if one is available locally. They key is to find highly desirable uncommon or unique products, that are difficult to source anywhere else.
Learn how to use our Product Boards in Dropified to organize your preliminary product selections for your store by category, season or create your own sales promotion boards, with high-profit products that can be discounted to increase your per-customer order value. We’ll show you how to save time, and keep all your new products organized, with Dropified.
The internet is full of visually appealing e-commerce stores selling products. It’s a buyer’s market when it comes to online shopping; that is part of the reason why mastering product research and understanding consumer trends is so important.
Search for uncommon products that your customers will like. Step into your customer’s shoes to evaluate what kind of products are meaningful to shoppers and fulfill a purpose that is useful to them. The first exercise in product discovery, is to imagine why your customer would be interested in purchasing the item.
The customer-focused evaluation process also helps get e-commerce business owners in the right mindset to identify the core value proposition, with insights on how to personify that need fulfillment in your marketing. You will be able to promote and market the product more effectively, when you understand the unique purchase triggers (or need fulfillment) for each item.
The challenge for this segment of our product research coaching, is to start adding products and organizing them in Dropified, on your product boards. Chase and Lowell will explain how to narrow down your choices to products with the highest-demand potential, and add them to your store.
When you are selling products within a narrow or specialized niche, you need to speak the language of that particular consumer segment. Learn how to use the correct terms, labels and jargon for the hobby or lifestyle brand of the products you are selling to position yourself as an authority in that product niche.
If you have selected a store that reflects your own personal hobbies (fishing, camping and outdoors, fashion, cosmetics etc.) then writing product descriptions, blogs and social media posts should be easy for you.
However, if you have a store with products that serve a lifestyle need that you aren’t familiar with, you can do a little research to make sure you are incorporating the right terms. This is an important aspect that promotes the legitimacy of your store as a knowledgeable provider and helps in terms of search engine optimization (SEO), with valuable search terms in your on-page content.
Get ready for a ‘deep dive’ into product niche education. Learn how to research where your customers are (online groups and associations) and how to tap into resources like Facebook Groups, Reddit, YouTube and Forums. Chase and Lowell will also explain how to identify the ‘pain points’ of any product niche, and how to overcome them.
Once a customer has added one product to their cart, there is a high probability that they will purchase additional products, if you have related variants (style, color, size) or similar products within the same category. Think about how you purchase products online; if you are buying a new facial cleanser you are likely to also purchase a new exfoliating cloth or sponge. That’s a basic example about the importance and opportunity of offering functionally related products for your customers.
The result is an increase to your AOV (average order value) for each customer. The next step is to determine the perceived value of the product, so that you can apply a pricing strategy that generates sales, while protecting your target profit margin.
Did you know that customer reviews on eBay, Amazon and other Big Box stores are a value resource when it comes to pricing research? Consumers are not shy about sharing their comments about the value they received for the cost of the product. Chase and Lowell will review resources to help you determine a fair but competitive price for each product you sell.
Growing your e-commerce revenue also means finding the perfect balance between low-cost (and sometimes lower value expectation products) and higher value products with robust profit margins. We’ll share some tips from power selling e-commerce professionals, to help you create that strategy for your store.
All the data and information you need to find trending products to drop ship on your store, are available online; you just have to know where to look. And for a big sales win, try to find the exclusive products that are at the crest of consumer demand, so that you can be one of the first shops to offer it to your customers. Learn how to become the shop that has the most popular and trending products, before everyone else has heard about them.
Ordering test products that you would like to offer to your customers in your store, is a valuable opportunity to try something new, and write from a place of authority about the particular product. That will help you write more accurate product descriptions, social media posts and even blog about the product with a video or photos you take yourself, in a real-world setting.
Not only will you get some innovative merchandise to try at home, but you’ll also have a nice business tax deduction for your demonstration products as a marketing tool. Another perk of doing a more thorough product research by vetting the items yourself, before you add them to your e-commerce store.
Learn how to research for trademarks or patents on products, to avoid possible legal issues. If a product is patented and protected, selling an imitation of the product on your store can get you into liability issues. There are many online resources that can help you do that research to protect your business, and Chase and Lowell will walk you through the process in this learning segment.
What is standing in the way, when you consider your goal to become a successful e-commerce business owner? Life experiences can make a dent in your confidence or the suppress some of the energy you need to believe that with some hard work, and an attitude of continuous learning, you too can become one of the drop shipping success stories you read about every week.
This session offers some discussion and time to reflect on the obstacles you may be facing, and what it takes to build and grow a successful e-commerce business. Separate yourself from other past mistakes or business ventures and keep your eye on your goal to use e-commerce as a tool to create supplementary income.
Chase and Lowell share some of the obstacles they faced when founding the successful businesses, they built, and provide advice about doubling down and ‘digging in’ to give your e-commerce business all the focus and energy you can. Keep your eye on the end-goal and use all your resources to learn about drop shipping and master the skills required to follow in the footsteps of other entrepreneurs who have built six-figure incomes.
You CAN do this.
Did you know that the method you use to write your product listings will either make you, or break you in terms of sales and website traffic? One of the first things you will notice about a less successful e-commerce store is how little time was spent writing product descriptions. Almost like the business owner didn’t care enough to make the extra effort from a sales and SEO (search engine optimization) perspective.
Writing vague or incomplete descriptions for each product, doesn’t provide the persuasion and information that your customers need to make an informed purchase decision. You need to do more than tell them what the product is, or how it functions. A quality product description will outline how the merchandize will also fulfill a need or make life easier for the buyer.
Product descriptions should create this conversation in the mind of the shopper: “If I buy this, it’s going to help me look, feel, or complete a task that will save me time, money and frustration”. And for recreational or entertaining products, don’t miss the opportunity to explain how it might make the customer feel when they are using it. Keep it positive and help them imagine the many ways that the purchase will make their life better.
And the challenge is of course, to make it interesting, not too advertorial (or pushy) and as short or brief as possible. If writing is not your strong card, get some paid assistance, and remember to incorporate high-traffic keywords into your descriptions, to help search engines direct your customers to your store.
The hard work you put into every product description will pay off.
How important is the landing page experience you provide for online shoppers? Really important. In just a few seconds, visitors to your website will make a number of generalizations and assumptions about your business that are either positive, or negative. First impressions count, particularly for e-commerce websites and shops.
So how do you make that good impression? Forget good; how do you make the kind of visual impact your business needs to entice online shoppers to go beyond the first page, and drill down into all the product pages, your blog, and connect with your business (on social, and as an email subscriber?) And lastly, how do you inspire trust and confidence in your business, as a safe merchant that consumers can trust?
In this training session, Chase and Lowell will provide some examples of leading Big Box brands and review some of the industry website design secrets that work, and the strategy and methodology of certain types of landing page designs. Why do they work? Learn how to cultivate a positive and sales focused customer journey for your customers, reduce your homepage bounce rate, and enable customers to quickly access popular products they’ll want to buy.
Get ready to roll up your sleeves and put in the extra time and effort to make your home page a strategic sales tool to convince and convert visitors into customers.
How would you rate your storytelling skills? One of the most important facets of branding and marketing, is the ability to tell a story that demonstrates how a product can fulfill a need for your customer. It is your job to create the purchase motivation, by accurately identifying the need and selling the ‘solution’ to a problem that your customer can relate to.
Some e-commerce stores spend a great deal of time writing detailed product descriptions about the merchandise, without ever drilling-down into the core reasons that a customer might buy the product. Specifications and variants matter of course, but what the customer really wants to know are these three questions:
Will the product work as advertised?
What intrinsic value will the product bring to my life?
Will I enjoy using this product?
When it comes to pitching the cost or savings of the product; don’t do it. Unless it is a bundle or a promotional loss-leader item that you have substantially discounted as a loyalty reward for new or returning customers. Online shoppers are able to assess whether they think a product is competitively priced without any help, and dwelling on the value pricing instead of need fulfillment, can actually make shoppers skeptical.
Chase and Lowell will guide you through creating a list of consumer benefits for each product and demonstrate how to select keywords for your product descriptions (and other on-page content) that will optimize your shop for search engine traffic. Help shoppers find your store, by embedding rich content that reflects search terms they use to look for the products you are selling.
How important is your homepage design, to the success of your e-commerce store? Every once in awhile you’ll see someone on the sidewalk in front of a business, who is holding a big sign. What is the purpose of that dancing sign guy? He is being paid to get your attention, inform you about an interesting opportunity (i.e., a big sale) and then direct you where to go so that you can participate.
Now imagine your homepage is that same guy. Customer website visits are referred by search engines, the social media posts you publish, links within your blog and sometimes word of mouth, where customers refer family and friends to your store. They arrive at your website ready to ‘check it out’ and then, they will leave just as quick as they got there, unless you provide a visually engaging user experience for them.
How will you know if your homepage is optimized and working the way it should? Google Analytics gathers a statistic called “Bounce Rate” that will tell you almost everything you need to know about your home page design. The higher your Bounce Rate metric is, the bigger the problem. When a visitor lands on your home page and then leaves, you failed to convert them (through your homepage design) into a customer.
Chase and Lowell review the insider secrets and strategies that successful power-sellers use to design a homepage that converts to sales (and return customers). Learn how to create the most dynamic and product focused page that will make your customers visually engage with some of the most exciting products you have to offer.
Learn how to create categories, and product bundles that jump out at your customer. Strategies like product bundles with promotional discounts, a ‘product of the month’ widget, and the use of promotional banners on high-traffic pages (including your blog and footer) are discussed in this fun learning session.
Order a few of your own products, from your own store? Surely you must be kidding, right? The truth is that the best way to understand the purchase experience you have created for your customers is by becoming a customer too, and walking through the whole process to gain valuable insights.
What can you do with the products you test order? Give them as a gift to a family member or friend, or create a promotional giveaway and social media campaign, and reward a few of your customers. Nothing creates loyalty and word of mouth (WOM) advertising faster than a contest with prizes. Or of course, you can keep the item to use yourself. After all it’s a business expense, right?
Underwater drone here we come! You can even take your own pictures of the product or videos of you using it (unboxing) to add authenticity to your store. Pictures are great, when people can visualize them in a real-world setting (instead of static images on a white background). It can help boost sales for the item.
What things do you want to evaluate as part of your checkout process? How long does it take? If you have added minimum order bonus offers, do the plug-in’s work the way they are supposed to? Are there too many popups that can discourage a buyer and create the dreaded abandoned cart syndrome?
That’s a lot of questions you can only answer by walking through your business like a customer. So, learn how to do it like a power seller, and set a reminder in your calendar to do it about once a month. Remember app updates can impact how plug-in’s function and disrupt your carefully designed sales funnel; and it’s better for you to detect and fix it, before you have to deal with hundreds or possibly thousands of customer complaints
What kind of user experience (UX) are you designing for your store? You need to step into the shoes of your customer and understand that you literally have seconds to convince and convert a visitor to your website into a customer.
And the best way to do that, is to put some of the coolest products you are selling, right under their nose on your home page.
What is a collection and how do you set one up in Shopify? Collections are a group or multiple products that are related somehow, by function or customer use. These are based off product categories, or best-selling products, or even a special section with discounted or flash sale merchandise. You’ll want to create short cuts to some of your highest profit and top selling collections throughout your site, to help increase per-purchase cart value.
Learn how to organize the products you research on AliExpress and add categorical tags that will enable you to easily bundle them for display on your site. Follow along with Chase and Lowell, as they walk you through each step to organize, and implement product collections on you store and implement banners as product spotlights for your customers.
You could have the most amazing and trendy product, but if the product display page doesn’t follow some of the fundamental e-commerce layout models, it’s not going to inform or persuade your customer to buy it.
Let’s talk about product page layouts that include a scarcity bar. If you are reporting how many people are viewing the product in real time, and how many items are available for purchase that’s great (as long as the information is authentic or legitimate). However, there are apps and plug-in’s that do not provide real time reporting and display ‘fake views’.
Facebook and other social networks can detect what they determine to be fraudulent algorithms and can block your posts (or even ban your IP from Facebook entirely).
Learn how to create a zoom and responsive product image, that will allow your customs to really check out the product, and choose from an inner zoom, lightbox zoom and hover zoom. Remember that zooming low resolution product images looks grainy and distorts the view. But before you upload all high-resolution product images for your shop, consider the impact on your overall site speed.
Thumbnail product images should be 100 x 100 pixels or 200 x 200 pixels maximum.
Product images for hover or click-zoom are usually 640 x 640 or 1000 x 1000 for larger images.
Shopify recommends 1024 x 1024 at a resolution of 72 dpi (dots per inch).
Chase and Lowell lead our Dropified 60-Day Challenge participants through every aspect of laying out an organized, visually appealing and efficient product page, that makes it easy for your customer to ‘add to cart’ and make a purchase.
Most people who start their first e-commerce store naturally, have a day job. E-commerce is the ultimate side-gig that provides revenue opportunities without the astronomical start-up costs of other business ventures, like franchises or brick and mortar stores. No big inventory purchases, no need to hire and train staff (at least in the beginning), and drop shipping is the kind of business you can literally run from the coffee table in your living room on a laptop.
And that works really well for most people. But it is still a second part-time (or full-time) job that you have to manage in terms of your schedule, outside of your regular 9-5. So how do successful e-commerce entrepreneurs balance their daily obligations with the energy and time it takes to scale up a successful drop shipping business?
They develop ninja level time management skills.
In this learning segment, Chase and Lowell provide some personal insights about how they manage multiple e-commerce and business opportunities, and strike a balance between work, family time, and growing their drop shipping revenues. Ask anyone who you think “has it all” about how they run their day or week, and we guarantee they have created a system of personal time management that allows them to prioritize all their activities (including down-time and recreation with family and friends).
From product research to website development, content writing, marketing and advertising, and customer service, e-commerce business owners juggle a lot of priorities. Get some tips from our Dropified CEO’s that work, and learn how to block out the time each day and week that you need, to help your business grow.
When you are shopping online, have you ever encountered a shop that had no ‘contact us’ or support number? Were you willing to buy a product from a store that offered no customer support number? Probably not, and it’s one of the trust measures that consumers use to determine whether they feel it is safe to purchase a product, from an independent e-commerce retailer.
Learn how to set up a customer support line, with a professional recording that will help you create a professional service experience. But if you are setting up your first store… hang on for our upcoming session where we have some advice about adding telephone support for your business (don’t pay for it until you are ready to use it after your shop launches).
Do you need to talk to each customer as the calls come through? When you are just getting started, that can be manageable. But if you scale to hundreds or thousands of transactions per month… woah, right? That’s why an automated system works to help you organize service issues and respond quickly to serve your customers.
CallFlex is our virtual business toll-free number feature; we acquired CallFlex so that it could offer everyone the ability to have a full call automation tree + a toll free number for their store(s). Cool right? Your customers will feel the same way.
Lowell and Chase explain how you can use your automated business recording to inform customers about special promotions, limited time sales, and other incentives, while directing them to the right mailbox for queries, delivery or product issues, or service reviews of your business.
Ready for a breather or a little time to catch up on some of the design and administrative tasks for your new store? This session provides a short discussion on one the most important tenets that successful e-commerce entrepreneurs need to build on, in order to keep the momentum going.
Be Relentless About Improvement!
What does that mean to a business owner? It means practicing the art of self-evaluation every day. You have articulated personal and professional goals, but what stage are you in your progression, or how close are you to realizing those benchmarks? What methods can you improve on, and how do you learn to apply next level strategies and methods to help achieve them?
Remain in a constant state of learning. That’s one of the common threads between every globally recognized entrepreneur and business leader. They are relentless about improvement, and they are not afraid to look for new ways and things to try, that will enhance the performance of the businesses they run. Even if that means heading back to the drawing board, and learning new skills and tactics, or seeking the advice of mentors and other professionals.
Want to know a secret? If you fall in love with the science of e-commerce, experimenting and discovering new approaches to improve your store, your product assortment, your pricing and promotional strategies… the whole exercise becomes less work, and more fun. Forge your own progress and stay hungry for the knowledge that will help you create results.
You don’t wake up one morning knowing ‘everything there is to know’ about e-commerce. Consumer buying patterns change, as do trending products, web development, creative advertising, SEO and all other aspects of marketing your drop shipping business. Stay agile. Keep learning and your business will grow.
NOTE: In this session we discuss MailChimp integration for abandoned carts. Please disregard this section and refer to the video update below regarding MailChimp.
All it takes is one customer who receives bad support and service from you, to kill your traffic and sales. While positive online transactions sometimes result in a favorable review by satisfied customers, an unhappy customer virtually guarantees that they are going to be vocal about it. On social, by leaving you a negative Google Review (those last forever) and on your own website.
When people feel they have been “ripped off” by an online store, they have a right to be angry. Think about the amount of trust it takes to purchase a product you have never seen, or held in your hands, from a vendor that you do not know? It’s a leap of faith, and bad service situations can damage your business and personal reputation.
Want to know what online shoppers consider to be quality customer service?
Transparency in terms and conditions of sale
Honesty (from content to product capabilities)
Short delivery windows
Payment security for their online transaction
Prompt response and resolution when there has been a problem with an order
Adding terms conditions and limitations (TCL’s) to your e-commerce website is both a legal requirement and a way to assure customers that you are an integrity business owner. From a legal perspective, it’s also important to have the terms and conditions in a visible place where customers can review, and where you can site your policies from, in the event of a service issue.
Get the essential customer service elements on your e-commerce store with expert advice from Chase and Lowell.
MAIL CHIMP UPDATE / OMNISEND:
Since the original filming of this session there have been some updates regarding MailChimp. MailChimp is no longer compatible with Shopify, so below we show you how to integrate OmniSend for your abandoned cart email sequences.
The comments and feedback on the Dropified 60-Day Challenge Facebook Group have been amazing, and we would like to thank you all for joining us on this journey. We know that some people have just joined the 60-Day Challenge, and are getting caught up, so we decided to give you an extra day to implement the steps that we’ve outlined in the first 25 days.
We promise there are more amazing tutorials coming as part of our free training and e-commerce 60-Day Challenge, and you’ll gain the most benefit by moving ahead with us one step at a time. So, go on, grab your laptop and a cup of coffee, and do a little catch up, while we get ready to serve up more insights to help you launch your store.
Remember, if you have any questions leave us a comment in the Dropified 60-Day Challenge Facebook Group. Our team is ready to help.
It’s difficult to determine the exact number of ecommerce stores worldwide, but many experts estimate there may be as many as 24 million independently owned shops that are currently active. A strategy that relies on organic search (or customers finding you without being directed by paid advertising) is not going to work. You need to allocate some advertising budget to grow your sales every month.
The good news is that advertising for your ecommerce store doesn’t have to be difficult, or expensive. In fact, once you learn the basic rules of pay-per-click or sponsored advertising, you can easily apply it to any platform, from Instagram to Facebook. And once you have a little experience running social media advertising, you can experiment with small budgets in Google Ad’s (if you are a beginner).
Some of the beginner topics and questions we’ll be answering are:
Where should I advertise?
How much should I be spending every month?
What kind of advertising works best for e-commerce stores?
How to create your own video advertising campaigns.
Lowell and Chase are going to share the best advertising methods and content that you can promote, to drive traffic to your e-commerce store. It’s not hard (we promise) but there are some tactics that prove more effective than others. And if you learn them, you’ll save yourself a lot of time, money and frustration (and start to see positive traffic conversions and sales more quickly).
You’ve got 3 seconds to get the attention of your potential customer, in a video advertisement. No pressure, right? Video ad’s do not have to be complicated to be effective, but they do have to have structural elements to not only get the customers attention, but to motivate them to visit your store and explore your product assortment.
Here are some of the proven power selling methods and video advertising strategies Chase and Lowell will be sharing in this learning session:
Planning your video advertisement based on the platform you will be broadcasting on. Considering the audience, and the culture of that social network and why that is important.
Positioning your store as a solution to a problem or the fulfillment of a need. How to tap into human interest and your own brand culture and incorporate that into your video advertising.
The importance of watermarking your videos with a logo and call-to-actions (CTAs) that make it easy for potential customers to ‘take the next step’ and visit your shop.
How to caption your video, and mix footage with persuasive copy.
If video editing is just ‘not your thing’ and you don’t want to outsource some freelance help to create them, Chase and Lowell will also share how to create easy slideshow video ad’s in Facebook. With just a few royalty free stock images, and some imagination, you can get better results than using display (static image) ads.
your shop. This is the really fun part of marketing your business, where you get to share your passion for the niche, and your trending products.
Before you start, think about the kind of videos you click on when browsing on social networks. Look at some of your favorite advertisements for stores in your niche, for some inspiration and ideas to create eye-catching video ads. Create a hook within the first three seconds to draw in your customer and keep them watching.
Remember some of the pro-tips we provided in our Day 28 learning session:
Keep it short and sweet.
Use great visuals and alternate with captions.
Consider the audience and culture of the platform (Facebook, Instagram etc.)
Watermark your videos with your business logo.
Make sure to create a strong CTA (call to action) to visit your store.
Use a friendly thumbnail and cover image that is ‘people focused’.
Create multiple video advertisements so that you can beta test them, to see which ones perform better! Ask your friends and family which ads they prefer (and why) for some additional insight to help you tweak your video advertising to get maximum results.
As of September 1, 2018, there were 1.49 billion active users on Facebook worldwide. It’s hard to imagine any consumer advertising strategy that does not include the world’s largest social media (and e-commerce) network.
Figuring out how to place Facebook advertising is not difficult. Spending time to create the right kind of advertisements that will reach your target audience? That’s where the real skill is required. With a little practice you can test different copywriting, images and messages to see what works best to drive traffic (and new customers) to your store.
While Facebook has specific advertising options that can help you grow your ‘likes’ or subscribers on your business page; it’s not the best investment of budget spend, and simply a vanity measure. For instance, before Facebook began to control the organic reach of every post (including the ones your subscribers see) it made sense. More followers = more views on each one of your posts, right? And that meant more sales.
But since Facebook began to meter the organic reach two years ago (only 3% to 5% of your subscribers will see your post without sponsored advertising) collecting a large number of followers matters less. What does matter is creating compelling display advertising that drives visitors and sales to your business.
Chase and Lowell will lead you through everything you need to know about creating and placing static image and display advertising in Facebook. Congratulations for making it to the half-way point of our Dropified 60-Day Challenge! Hang in for some more actionable insights you can use to grow your e-commerce business.
The Alibaba group is the global leader in e-commerce, and the company behind AliExpress, where millions of independent retailers source their consumer and B2B products for drop shipping. If you have been asking yourself, what is the potential for me to earn meaningful monthly sales with my e-commerce shop, there is something we want to share with you.
On Sunday November 11th, Chinese consumers celebrate a holiday called “Singles Day” which is as meaningful to online shoppers as “Black Friday” sales here in North America. This year, the Alibaba group announced that sales during the one-day event topped $30 billion dollars.
In one… single… day.
And to compare it to other big traffic shopping days worldwide, consider that the 2018 Amazon Prime Day had gross sales of just over $4 billion dollars. Some inspiration and encouragement from our team at Dropified; you can make your e-commerce store pay you a solid part-time income and grow it to be a full-time self-employment opportunity from home.
Today is a work day, and if you have been following along with our learning sessions, you are busy creating your video and images for pay-per-click Facebook advertising. We know that takes time, so get into your creative space and collaborate with your team (or family and friends) and ask for input about your images and advertising copy.
The more time you spend on your advertising creative, the better your results will be. Get ready to drive some serious traffic to your store, with your visually engaging, witty and fun Facebook ads.
Take time to reflect today, as you are working on your Facebook advertising collateral, about your branding, the culture you are creating for your store, and the passion you have to build your business. You are participating in our Dropified 60-Day Challenge, because you have a dream. You want to create your own side-business, more household income and enjoy the pride and excitement that comes from running your own business.
We know that some people have joined our Dropified 60-Day Challenge a little late, and are working hard to catch up. So rather than move ahead, we’ve listened to your comments and provided another full work day (without a workbook or quiz) to allow everyone time to get organized and get ready for launching Facebook ads.
Lowell explains that not every advertisement is going to provide results. It’s a science of trial and error. But what happens over time (if you learn to evaluate the analytics and performance for each ad) you start to see what works for your target market. Do more of what ‘works’ and stop doing what doesn’t work. It’s a constant filtering process until you narrow down a set of advertisements that resonate with your customer.
Don’t take a breather today… DOUBLE DOWN and put all of your creativity and what you have learned into creating really compelling advertising for Facebook. And get ready to launch those advertisements with Lowell and Chase on Day 33.
Now that you know some of the core design principals of creating effective Facebook ads and you have developed a small collection of video or static images that you are ready to use, let’s dive into learning how to place those campaigns and get them rolling!
Getting started with Facebook Advertising means setting up your Facebook Business Page for your store (if you haven’t already). Next, you need to set up your Facebook Business account which is the dashboard that provides all the advertising tools you’ll need to run your pay-per-click campaigns.
But before you get started, Lowell will lead you though the terms, options and tools that will help you strategically target your customer audience. Learn about cost-per-click, maximum spend, cost per ‘like’ (CPL) and all the support available through Facebook Business, to help you get the most return on your advertising budget, and sales.
Roll up your sleeves and get familiar with the Facebook Business dashboard, so you’ll be ready to take that advertising creative copy, images and videos and launch your first campaigns.
Over 1 billion active users on Facebook. Think of that potential! But not all of them will be interested in your products, so you need to be strategic about defining your ideal customer, and using the tools provided in Facebook Business to filter down to the ones who are most likely to convert website visits into online sales.
Paint a big red target on the customers that you want to attract to your store. John (our Facebook advertising expert at Dropified) will do a screen share and demonstrate how to set the correct parameters to drill down to the target customers you want to reach.
Learn how to install your Facebook Pixel so that you can track advertising conversions on your e-commerce website. We share some tips and tricks to use Automatic Optimization on Facebook and allow the social networks AI to deliver your ads to the highest purchase-potential customers. Don’t forget to use your ‘Cheat Sheet’ as Lowell takes you through the step-by-step process of optimized customer targeting in Facebook.
Learn how to change the viewable shipping text that the customer will see, to ‘estimated shipping date’ when sourcing products from AliExpress that are fulfilled from China (as shipping dates vary). And don’t forget to add your coupon code for discounts that will be applied in cart, during each purchase checkout.
Get ready to jump into Facebook advertising. Now that you know some of the theory and options behind effective Facebook pay-per-click ad’s (and prepared graphics and video content), let’s get those advertisements live! Say hello to John, one of our Facebook advertising experts at Dropified, and learn how power sellers reach their target market, using affordable Facebook sponsored posts, video ad’s, lead generation forms and more.
Working on your Facebook advertising and getting things organized? No problem. Our learning session today is about getting in right mindset to be able to solve problems as they occur in your business.
Dropified Co-CEO, Lowell Rempel shares an important fundamental for entrepreneurs, who are starting their first e-commerce store. Don’t get frustrated when you are learning a whole new set of skills and strategies. Learning how to run your first e-commerce store is a steep learning curve, and you can learn to address problems and set-backs like a power seller, one obstacle at a time.
We would love to hear your feedback as you progress through the Dropified 60-Day Challenge. Share your progress with us in the Facebook Group, and let us know how you are doing. Celebrate your success, as you actualize your goal to build a profitable e-commerce business.
How did your first Facebook advertisements perform? The key to mastering sponsored advertising on Facebook is to try different copy, images and videos and then stand back and evaluate how effective they were at driving traffic (and sales) to your store.
Don’t be discouraged if your first attempts at Facebook ad’s fell a little short of the results you wanted to achieve. Go back and review some of the notes you made about placing advertising and the expert advice we shared in our previous learning sessions.
What can you improve? What worked really well (do more of that!) and if an advertisement isn’t performing, pause it and considering launching new ad’s instead to optimize your marketing budget. Advertising for consumer goods on social networks is the most economical option (aside from word of mouth advertising). Remember to ask for input from family and friends about your advertisements and check out what other e-commerce shops are doing too, for some inspiring insights.
Keep at it, until you find the secret recipe for driving your target customer right to your store, from Facebook. Dropified Co-CEO Lowell Rempel shares some more strategic ideas that you can start using right away.
Congratulations for making it this far in your challenge lessons! In today’s lesson, you’ll hear a story about courage from Co-CEO Lowell Rempel, and he’ll walk you through using the Dropified product feed function, setting up a Facebook product catalog, and using categories in the Facebook product feed.
In this session, you will learn how set your Facebook Product Feed live which will allow you to show multiple products you sell to the world. You will also go through shipping times, how to set up multiple vendors and where to find products that are available to be shipped from the US but offered by AliExpress merchants.
Last thing is if you’re struggling to make product videos, you will be shown a really easy solution that can assist you during the learning curve of getting your store up and running and traffic to your store.
In this short session, you will learn a fantastic new fundamental plus hear some encouragement of how great you’re doing so far. You will be focusing on your e-commerce business and continuing to apply the new skills you are learning. You need to celebrate the fact that you have now accomplished 66.6% of this challenge!
Owning a retail business where you are selling products that consumers love, is a dream many entrepreneurs share. The obstacle has always been (until the inception of e-commerce) the high cost of a brick and mortar (B&M) start-up, inventory costs, storage and more.
The drop shipping order fulfillment model bypasses those financial obstacles and puts the retail small business owner in a lucrative position to sell, without the high costs of conventional retailing. Not only that, but your customers are not limited to regional foot traffic; you can sell your trending products anywhere in the world. How is that for sales potential and profitability?
There are still costs associated with starting an e-commerce business, and most of them are related to software subscriptions, content marketing and your advertising budget.
Chase and Lowell walk through some small-business-friendly finance options that can help you quickly budget for your launch and promotional expenses. In this learning session they will share some of the power-selling methods of establishing quarterly sales goals and aligning your advertising budget to reach those goals.
We would really like to know how you are progressing in the Dropified 60-Day Challenge. Don’t forget to join the Facebook group, and post a link to your shop for comments and constructive feedback from our team.
You have spent a lot of time, effort and a bit of money setting up your first e-commerce shop. You’ll have to trust us when we say that there is no experience like the very first notification that you receive, when you make your first online sale. In fact, that’s when things start to get really exciting.
If you have decided to use Dropified as your e-commerce SaaS dashboard, order fulfillment is fast and easy. There are a few steps to verify the order, enter in the shipping details, and add notes to the vendor shipping the product (you don’t want your customer to receive a wholesale invoice I the package). But the good news is that our intuitive order fulfillment software is designed to do all the heavy lifting for you.
For e-commerce business owners who have a Shopify, Woocommerce or CommerceHQ store, it’s important to make sure that you have successfully connected all the products you have to sell. Chase demonstrates how to manually add the product from the AliExpress URL. If you have used the Dropified Chrome extension to add the product to your board and store, Dropified creates that link automatically for you.
Once the products are connected to Dropified, you will be able to see all the order fulfillment details including:
Date of purchase
Amount of sale
URL to the item on AliExpress
Payment status (paid or pending)
Order status (Not Ordered / Ordered)
Ready to place your order? You have a variety of settings that you can use from the Place Order menu, including your shipping method. You can also customize with the Dropified auto fulfillment parameters. Members of the Dropified Premier plan have access to our automatic CAPTCHA solver, to allow your orders to process in the background.
Walk through the step-by-step process of getting your product to your customer as quickly as possible.
It is a sales strategy where the customer and the e-commerce business owner win. Imagine offering even more value by grouping together a collection of products and then discounting them, to make it an offer few shoppers can refuse!Product bundles are a valuable marketing tactic that the most successful six-figure shop owners use to create anticipation, excitement and really (really) happy customers. Grouping together three or more products that fulfill an important need for your customer (or solve a problem) actually saves the customer time that they would have spent searching for the items they need.
And since the bundle is discounted, it saves them money too. Here are some of the reasons why you will want to offer discounted bundles on your store:
Bargain hunters love them (and tell their friends and family).
They can be added as a bonus offer to qualified purchase amounts. For example, ‘spend $50 get this [insert name of bundle] for 60% off our regular price.
They are website traffic magnets and are great to share on social media to introduce new customers to your ecommerce store.
They are ‘hot sellers’ on Amazon and eBay.
Did we mention consumers love them?
But before you start creating bundled offers, there is a science to it and you do need to spend some time ‘walking in the customers shoes’ to really understand what kind of offers make online shoppers get excited. What kind of products should you bundle? What is the optimal price point for a discounted product bundle and where should you offer it on your store?
We know many power sellers who are making huge profits, by exclusively following this model. Everything on their stores is bundled, and (much like the concept of a dollar store) their customers can’t get enough of them. You can even categorize your product bundles by price for bargain seekers, i.e., “Under $30”.
Chase and Lowell will show you how easy it is to create product bundles and organize them into designated store boards in Dropified. Create a collection of promotional bundles that you can constantly change, to keep customers interested and shopping for the next great deal you offer them.
Optimizing is a science and a mindset. It is the ability to look at the way you are doing something and asking yourself, ‘how can I do this better and get better results?’ Facebook advertising is one of the best and lowest cost methods to reach new e-commerce customers, but you can waste a lot of time and money (with minimal results) if you don’t focus on optimizing your ads.
In this learning session with Dropified Co-Ceo’s Chase Bowers and Lowell Rempel, you will learn how to plan, design and execute your Facebook advertisement like an expert, including coaching on:
Increasing your advertising click-through rates
Lowering your advertising campaign CPC (cost per click)
Reaching higher ROI customers that will convert to sales
Lowering your CPA (cost per acquisition)
Increasing sales results without increasing your advertising spend
Learn how to review the analytics in the Facebook Business dashboard, to be able to evaluate the efficacy and reach of each one of your campaigns (and compare it to gross sales performance). From that review, you can stick with winning campaigns and discard advertisements that missed the mark (including the benefit of pausing ad’s that are not performing).
How long should you wait before evaluating your Facebook advertisement? How can you limit your advertisements to deliver only during peak hours of consumer engagement?
We know you’ll find a lot of value in this learning session and look forward to hearing your feedback as you create, publish and learn how to save money and optimize your advertising reach (and sales conversions) on Facebook.
In this episode of the Dropified 60-Day Challenge, we’re pleased to introduce a new member of our team, e-commerce and digital advertising expert Logan Thompson, as we talk about using Google Shopping Ad’s to reach more customers for your store.
Some of the amazing benefits of using Google Shopping Ads include:
Better qualified leads. The advertising format allows consumers to see more information about the product inside the ad, to stimulate that important click directly from the ad to the product you are promoting on your store.
Increased CTR (click through rates) compared to text only advertisements.
The ability to drill down and filter your campaign management beyond keywords. Using product attributes that you set in the Google Merchant Center, you’ll be able to capture more relevant searches that consumers make that match with your product.
The opportunity to display the advertisement in two different formats at the same time. The consumer can see both the Shopping Ad and a text advertisement at the same time, to double your exposure to your target customers, on the same campaign.
A powerful tool called the Bid Simulator, which allows you to gain insights into the competitive landscape of your niche product categories, before you set your spend.
For entrepreneurs and e-commerce business owners who are part of the European Economic Area (EEA) and Switzerland, the same features are available on Google through Comparison Shopping Services (CSSs).
Chase, Lowell and Logan will provide step-by-step guidance on setting up Google Shopping Ads and talk about some of the effective strategies already being used by successful e-commerce business owners to find qualified shoppers.
It’s a workday, and time to catch up on some action items as you continue to build your store, add new products, and design your advertising campaigns. Our entrepreneurial fundamental that we’d like to talk about, is “focus, prioritize and execute”.
In a busy world, we are all prone to multitasking to the level that challenges our ability to get the kind of results that happen when you zero in on what really matters. Remember that solo tasking matters too, especially when it’s something that can make or break your business growth.
Don’t become overwhelmed during the first launch and growth phase of your shop. The learning curve is huge. You’ve learned new software, new strategies and methodologies that you didn’t know before. You have new administrative tasks that are part of your day (which can be challenging to balance with your day-job and family priorities).
Never lose sight of the dream; to own your own successful e-commerce business, and what that means to your life and goals. Your passion to create your first successful store, and your ability to focus and prioritize on tasks will help you become one of our next Dropified e-commerce success stories.
There is no question about it; having a sale is a great way to draw attention and traffic to your e-commerce store and persuade customers to buy your products. There is some marketing psychology behind creating sales, and different types of strategies you can use to keep your customers coming back for more.
In this learning session, our Co-CEO’s Chase Bowers and Lowell Rempel provide guidance on:
Creative promotional sale models
The frequency that you should have a special sales event
Tying your sale to a seasonal theme or a ‘reason’ to shop
Using FOMO (fear of missing out) with a limited time offer to create a sense of urgency
If your store is offering larger ticket (or more expensive) items, learn how you can provide a payment installment plan through e-commerce apps that are available for Shopify stores and other store platforms. Lowell also discusses the benefit of offering a loyalty program for frequent buying customers.
Learn how to create a sales strategy that will grow your monthly revenue, while attracting new online shoppers to your customer ecosystem.
In e-commerce, you have to ‘pin it to win it’. Now that Pinterest has integrated the ‘purchase in app’ option for online consumers, don’t miss out on a really important promotional opportunity to get your products noticed, shared and reshared. You’ll increase your sales, and (if you invest time in quality graphics) you may even have one or more products go viral on the social network.
Is Pinterest really worth investing your time as a marketing platform for e-commerce? Check out some of these sales statics:
Pinterest shoppers have the highest gross sales per cart order, averaging $50 or more per purchase.
Pinterest users are the second highest referral source of e-commerce store traffic, according to a recent report by Shopify.
Two million people save or ‘pin’ products they are interested in buying on Pinterest, every single day worldwide.
The online advertising potential for an e-commerce product that has been saved on a Pinterest board is huge. When a user ‘pins’ a product they want to buy, their followers also save the same product. That pin may be saved up to 11x’s by followers.
There are many easy-to-use graphics programs like CANVA or Adobe Spark, that allow you to create attractive Pinterest sized images using templates (or you can create your own unique design). Remember to keep your image size to 600 x 900 pixels.
Consider installing a plug-in or app to display your recent ‘pins’ in the widget (or margin area) of your blog, so that visitors to your store can follow you and find the new trending products from your store, as you add them to your boards.
Dive into some of the advertising tools available in Pinterest and learn how to drive traffic and sales from the world’s most shopper friendly social media network.
Did you know that there were about 269 billion emails sent every single day in 2017? According to data from Statistica that number is expected to increase to almost 320 billion daily emails by the year 2021.
The days of writing an email for marketing and promotional purposes that has a 100% open rate are long gone. Email marketing has proliferated to the extent that many consumers are using filtering methods, and popular email providers like Gmail make it easy for consumers to file it in a folder, or junk mail items.
So, when we say that a lot of creativity and psychology have to go into the writing of your promotional emails we are not kidding. In this morning session Co-CEO’s Chase Bowers and Lowell Rempel dissect the science and the essential components of successful email marketing. From how to choose the right subject header and length of your email, to matching the body content 60% or more to the lead-in of your subject title.
Learn how to create email sequences that tell a story about your brand and the culture of your business, while promoting special sales events, loyalty incentives and more. Start building your list organically through every satisfied customer you sell products to and learn how to leverage that list for ongoing marketing efforts.
With all the administrative tasks we are faced with them in daily basis as entrepreneurs and business owners, one of the great challenges is finding the time every day to make a little space for new ideas. To grow your business, you must be constantly looking for innovative approaches, and that means scheduling time (like we do) to be creative.
Some of the world’s most successful entrepreneurs do schedule creative brain storming into the week. What that looks like is unplugging from your smart phone, SLACK, your email and all the other sources of disruption and destruction that happen throughout your day.
It’s no wonder that so many successful business owners and six-digit revenue builders say that they do their best thinking in the shower. The one place that you have the time focus on ideas without interruption.
From that time, you can carve out, and make space for new ideas, creative campaign concepts, new graphic design, attention grabbing sales and promotions and even ways to make your business work smarter (not harder) will occur.
Today is a work day and catch up day for our Dropified 60-Day Challenge participants, and a time to reflect on time management and making space for new ideas. Congratulations to all of you who have progressed, and we hope you enjoy the last 10 days of our free e-commerce training.
There are a lot of misconceptions out there, about self-employment and the life of an entrepreneur. Have you ever heard someone say, “oh that’s awesome… you get to do whatever you want to” or “it must be so cool to be your own boss!”
When you consider that every customer that purchases from your store is ‘a boss’ that assumption doesn’t hold true.
What any seasoned entrepreneur will tell you, is that being a self-employed small business owner is generally more difficult, time consuming and exhausting compared to the average salaried job. In a conventional job, you have departments that handle specific aspects, and plenty of hands on deck to manage the various administrative tasks.
When you are a solopreneur, you get to wear all the hats. From product discovery and research, sales and marketing, accounting, advertising… the list goes on. And one of the hardest aspects about being an entrepreneur is balancing the time your business requires of you (to grow) and the other very important aspects of work and life balance.
Chase Bowers and Lowell Rempel share some personal business experiences, and some of the methods and habits they have successfully built, to be productive without the dreaded entrepreneur ‘burn out’. Don’t be the entrepreneur that burns the candle at both ends and lose momentum. Build these healthy habits now that will retain your passion for your business growth, and the lifestyle that you want to achieve, as a result of being independently employed.
Digital marketers and entrepreneurs are the worst bosses (to themselves). We are prone to take the attitude that we can ‘do it all ourselves’ and hold on to that idea, until something happens that reminds us, it’s a little bit unmanageable for one person.
Most business people understand that if they need help, they should delegate the tasks that can be done by someone other than yourself. But how many times have you heard a business owner say, “By the time I train that person to do the task, I could have done it myself”. Then there are the considerations of the cost out outsourcing for assistance. The cost (when you can do it yourself) is also a deterrent that can make you avoid outsourcing.
Do you think of your personal time in terms of being an investment? Yes, it does take some work to find the right person (or people) to delegate to and train them. And yes, it’s an expense that is going to bite into your profit margin. But when you consider the amount of time you will be freeing up to focus on more vital and advanced business tasks, entrepreneurs find that their businesses actually grow more quickly, once they have learned to outsource administrative tasks.
Where do you find affordable help to work with, once your business starts growing? How do you organize that individual and delegate the tasks that will offer you (the business owner) the most benefit? Chase and Lowell have extensive multi-business management experiences to share about building in the time (and expenditure) to get more hands-on deck when you need it, and how to work effectively with a virtual assistant.
In today’s lesson, Chase and Lowell share how to transform your life and take your time back. You’ll learn the practicalities of hiring your dream team, including posting job listings, your interview style, and establishing a trial phase to make sure the people you hire are a good fit. It is important to leverage a team that fits in with your culture and fundamentals.
There are many online tools to assist in the hiring process. Lowell and Chase discuss tips on posting job listings, and how to weed out those who don’t fit in with your fundamentals and culture. How applicants communicate at this level is a good indicator of how they will work with you in the future and how they will represent your company.
You’ll also learn other important steps and tools to building your dream team. Ask potential workers to take a personality test. This helps you assess how people work and communicate for a better working relationship.
Remember: these are people, not robots, so it’s important to treat them with respect, and also setup safeguards to protect your business. With the right people on your team, your business can run on its own and even grow while you focus on the high-value tasks.
Today, Lowell’s brother, Chris Rempel, joins the challenge to share his experience with SEO organic marketing for your ecommerce store. You may be asking, “What is SEO? Is it free?” Chris explains this and more. He’ll dive into the basics of SEO, Google’s reliance on YOUR content, and how to earn top-level page ranking.
Whether you’re new to internet marketing or an expert, the team will cover strategies that can power your business into the Google search engine. Chris explains how Google algorithms analyze the unique content on your website/product page, including page title relevance and meta description to determine that page’s search engine rank.
Lowell emphasizes the power of reviews for your website, and utilizing videos is crucial to your success and the authority of your online presence. It’s important to put yourself in your customer’s shoes and build content around what they’re looking for, and even utilize the success of other brands by offering alternatives.
Get high-impact search engine ranking with this valuable information and be sure to utilize the amazing tools in our resources section.
Congratulations on making this far…you’re so close to becoming Dropified Certified! In just five days, you’ll be amazed how many new doors are going to open for you.
In today’s session, you’ll learn how to use some of the more advanced features of Dropified, including:
Advanced Photo Editor
Custom Tracking Link
Advanced Variant Mapping
Exporting Orders from AliExpress
Custom Product Descriptions
Advanced Price Import Tool
Enabling the Captcha Solver
Order Tags for Customer Service
Once you learn about these amazing Dropified features, we challenge you to implement these into your e-commerce store. Once we endorse you as Dropified Certified, we want to make sure you really understand how to use these tools so that you get everything out of Dropified that your store needs to succeed.
Join Chase and Lowell today to learn about more advanced Facebook optimization and how to analyze the numbers. We’ll also review Dropified’s Profit Dashboard and show you why that is a very valuable tool.
You probably have many questions about Facebook optimization. Lowell talks about how to stay a step ahead and the importance of making good decisions for your business, that are not based on hacks or speculation. Developing a system is crucial in making those decisions for your business. Systems come into play for even the simplest things, so it’s important to utilize them throughout your processes and update them constantly.
So what IS Facebook Optimization? It is a continued refinement of your current active ads. It’s tweaking and fine-tuning (not scaling) your actions to improve results. Lowell takes you through the steps on a daily, weekly, and monthly basis to develop your optimization system. He’ll walk you through the power of Facebook Attribution for learning how your customers are converting and engaging with your store.
The Dropified Profit Dashboard also comes into play by connecting it to Facebook and offers a tremendous amount of variable data for your store, from cost of goods sold, to ad cost and profit. With these amazing tools, you’ll be a huge step closer to becoming an ecommerce expert.
Paid or sponsored advertising works, and it helps new customers find your e-commerce store and products. But have you ever heard of creative organic advertising? They are fun, low-cost and original ideas and communication channels that can be used to crowdsource your shoppers and grow your online community.
Even though your e-commerce store can take purchases from global customers, you shouldn’t neglect the value of local marketing. Non-profits are a win/win opportunity to co-market that you can feel really good about. Find local charities that will partner with you and recommend your e-commerce site as part of their charitable fundraising. Offer the charity a portion of the proceeds of the sale. Remember, you can also link other stores you have through banners on your fundraiser drop-shipping store, to drive cross-traffic.
Facebook Marketplace is another valuable channel that you can use to invite new customers to check out your store. Take some of your products and place the free classified listing. Set your geographic parameters (city/state/country) and offer loss leaders as promotional items to invite shoppers to check out your trendy products.
Look for groups and organizations that share a common interest that links to the products you are selling on your shop. Offer to sponsor events with a prize (coupon or gift certificate) to your shop, to create traffic to your store. And if you are interested in being personally involved with the group (i.e., dog walking club), that’s another in-person networking opportunity you can use, to build your brand awareness and grow your sales.
Ready to try some cool guerilla marketing tactics? Get some fun, creative and unique ‘outside the box’ marketing ideas shared by Dropified Co-CEO’s Chase Bowers and Lowell Rempel.
If you think that only big companies can afford to do video marketing and advertising on YouTube, you’re really going to enjoy our tips in this learning session. You don’t have to have a big budget to produce really interesting, informative or entertaining video content that will create interest and traffic to your e-commerce store and website.
How big is your potential reach in YouTube, that may convert to sales and revenues for your drop shipping business?
YouTube has more than 1.9 billion monthly active users.
In terms of demographics, 55% of YouTube users are male and 45% are female.
75% of Generation X consumers (aged 35 to 54) watch YouTube at least once per month, and that consumer segment watches more than 1.5 billion videos on YouTube per day.
The top 10 ads on YouTube generated an average of 539 million views and 3.6 million Likes.
What is the difference between a personal YouTube account, and a YouTube Brand or business account? You should create a separate Gsuite identity for each business, including designated emails, and YouTube channels for each store. When you have your email, YouTube and other digital properties organized in Gsuite, you are able to keep your Google Analytics organized, and access your Google Ad dashboard to coordinate sponsored advertising.
After you have set up your YouTube Business account, you can design and customize your channel branding, to match your e-commerce store and start to take a look at different advertising options that are available for the videos you upload to your channel. Chase Bowers and Lowell Rempel review the best types of video advertising formats, and how to optimize your videos for search, on the world’s second largest search engine, YouTube.
Welcome to day 59! If you have stayed with us and progressed through every learning session in the Dropified 60-Day Challenge, you should be feeling pretty amazing right now about all the things you have learned like:
How to set up your first e-commerce store.
How to find and source quality trending products that people want to buy.
How to edit and augment images for a visually interesting online retail experience.
How to automate some of your processes using SaaS tools for e-commerce.
How to create your own images and unique advertising copy.
Where and how to design and place effective pay-per-click advertising.
The list goes on… but we wanted to take a moment for everyone to reflect on all the new skills and experience that you have now, which you didn’t have before commencing the Dropified 60-Day Challenge. It’s been a big learning curve, and now is the time to finish strong, and pat yourself on the back for the ‘level up’ as a digital entrepreneur.
We’ve got something really exciting to announce for our Dropified Members. Through the Dropified e-commerce dashboard, and under the Marketing section, members can now set up their own automated voice system for their business, using CallFlex.
In Dropified, members will now be able to:
Establish their CallFlex business telephone number.
Create their voice mail and customer service phone sequences (including uploading professionally recorded voice over files).
See, listen to and track incoming customer calls for response. The system will even record the customers telephone number (in case they neglect to leave it in their support voicemail).
We also have another amazing and exciting announcement for Dropified members who want to build shops and promote their products on eBay! Tune in while Chase Bowers and Lowell Rempel take you for a tour of some amazing new features in Dropified.
Pop open the champagne because YOU DID IT! Congratulations on completing the Dropified 60-Day Challenge. If you are thinking about the next steps you need to take, we want you to acknowledge how far you have come, and the new skills that you have acquired that are going to help you continue to grow your drop shipping business.
Members who have completed the Dropified 60-Day Challenge are going to be invited to a live video Graduation Ceremony and issued a certificate of completion that certifies you as a knowledgeable e-commerce professional.
There is one final exam (2 Parts), where you will have to pass at a rate of 85% to earn your Certification. Print it out. Put it on the wall and share it with your friends and family, as you continue to grow as an e-commerce professional.
Members who have successfully completed the Dropified 60-Day Challenge, will be eligible to apply and join The Dropified Partners Program. There is no cost associated with becoming a Dropified Partner. You will have exclusive access to a new navigation section in your Dropified dashboard, with additional tools and benefits.
CEO Lowell Rempel explains the criteria and benefits, and additional opportunities for members to use our certification to help other entrepreneurs (through coaching or contract services) to consult on and set up new drop shipping businesses. Partners will be mentored to create multiple revenue streams, including selling pre-built shops, sell design, customer and management services and much more.
Be part of our rapidly growing global community of e-commerce entrepreneurs by becoming a Dropified Partner!