Following a successful 25+ year career in corporate marketing and sales combined with an economic downturn that impacted many in that line of work, Gordon decided to follow a passion and a fascination that went back to his youth. He always loved cars and he also loved talking about cars. A car dealership looked like the perfect place to bring those elements together. As a marketing professional, he was intrigued by the relationship most of us have with cars. Working as a salesperson on the dealership floor, he started to learn first-hand how the glamour and the reality were often in opposition.
It seemed clear that people love cars and people love to shop but they do not love to shop for cars. He soon discovered that the way dealerships and car sales people are generally trained to conduct business was a lot different than what he had been used to in the corporate world. He soon developed a different approach with customers that was based on the philosophy that an educated buyer is an easier customer to work with. This is how he built a solid base of customers who appreciated his approach.
At the same time, the internet and social media were providing more tools for car buyers to begin to level the playing field. Unfortunately, the industry is still populated by a significant percentage of “old school” thinking in an increasingly competitive industry. The result is that despite some improvements in some quarters, it is still likely that you will be subject to a wide range of deceptive practices and “smoke and mirrors” techniques when you visit a dealership even though you arrive with lots of product information and research.
Gordon Wright pioneered a New Way to Buy a Car in the way he conducted business in the showroom and online. He realized that these methods worked better than the “old school” tactics employed by many of his colleagues and was rewarded with many repeat customers and referrals. Educated customers, he found, were happy customers and were eager to spread the word.
His Udemy courses essentially provide the insights needed by car buyers as well as car sellers to navigate the car buying and selling process like an experienced pro. And let’s face it, buying a car should be an enjoyable experience for both the buyer and the seller. Gordon pulls back the curtain giving car buyers the tools they need to get what they want from the process and car sellers get insights into the new, digital age car buyer that make it easier to re-structure the traditional selling process into a means of creating customers for life.