5 Step Marketing Plan - Get More Customers
4.3 (17 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,257 students enrolled

5 Step Marketing Plan - Get More Customers

People buy things they want from people they know and trust. Your goal is to get people to know you and trust you.
4.3 (17 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,257 students enrolled
Last updated 9/2017
English
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Current price: $56.99 Original price: $94.99 Discount: 40% off
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This course includes
  • 2 hours on-demand video
  • 7 articles
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Know how to get new customers
  • Retain existing customers
  • Understand your market and competition
  • Have a compelling marketing message,
Requirements
  • Internet Connection
  • Pen and Paper
Description

5 Step Marketing Plan to Get More Customers, Referrals & Make More Money - A Winning Marketing and Sales Strategy for Small Business.

One of the biggest mistakes you can make as a startup/small business owner is to not have a marketing plan. In this 5 Step Marketing Plan Course, you will find a clear, step-by-step marketing plan template that you can easily follow that will help you achieve more growth and success in your business.

This course contains small business marketing strategies. After completing the simple steps and action plans found in this course, you will:

  1. Know your customers
  2. Understand your market and competition
  3. Have a compelling marketing message
  4. Determine your marketing mediums and budget
  5. Know how to get new customers and retain existing customers

With this course you will have all the tools you need to take your business to the next level of success!

Who this course is for:
  • New Startups
  • Small Business Owners
  • Anyone thinking of starting a business
Course content
Expand all 36 lectures 02:13:30
+ Who Should Take The Course & What The Course Is About!
3 lectures 09:02

This course, 5 Step Marketing Plan, contains small business marketing strategies. After completing the simple steps and action plans found in this course, you will know how to get new customers, retain existing customers and increase revenue.

Preview 03:34
+ Step #1: Knowing Your Customers
10 lectures 32:47

This Lecture covers knowing your customers. You will determine a niche target market, identify problems so you can provide solutions, understand your customer habits-- what they want, what motivates them to buy and where you can find them and create a customer profile.

Preview 00:44

This Lecture will help you understand niche marketing. You will learn what a niche market is and why it's important to target a niche market versus a broad market.

Preview 05:42

This Lecture will help you know how to identify good niches so you can determine the right, profitable niche for your marketing plan.

Identifying Good Niches & Determine What is Right for You
04:27

This Lecture will give you examples of niche markets so you can identify a specific niche market to target.

Niches Market Example
03:17

This Lecture will help you learn how you can discover the peculiar problems you need to solve for your target group.

Ways Of Identifying Problems Peculiar to Your Niche
07:05

This Lecture will point you in the right direction for the type(s) of solution to create!

Identifying Peculiar Problems by Know How Your Niche Is Solving Current Issues
03:04

This Lecture leads you to find the website, forums etc where your target group spend their time. The info gathered here will become useful when you are considering your marketing efforts later.

Know Where They Congregate
02:41

It is well known that people are creatures of habits! This Lecture will help you ascertain your customers habits.

Worthwhile Habits To Know About Those in Your Niche
02:57

This Lecture helps you bring to focus a One-Sheet that clearly details your potential customer.

Customer Profile Example
02:18
Assignment 1
00:32
+ Step #2: Study Competitors and Determine Solutions
4 lectures 13:06
Section Introduction
01:00
Know the Strategies Your Competitors are Using and Creating Better Alternatives
04:46
Creating A Solution/Product/Service Your Customers Want!
06:54
Assignment 2
00:26
+ Step #3: Create a Compelling Marketing Message
5 lectures 18:58
Section Introduction
00:35
The Language to Use
06:34
Elevator Pitch, Writing Literature That Resonates With Your Customers
05:34
How To Develop Your Tagline
04:28
Assignment 3,4,5.
01:47
+ Step #4: Determine Your Marketing Medium & Budget
5 lectures 28:50
Section Introduction
00:38
Top Marketing Mediums To Use
09:25
How to Use Strategic Partners; Public Speaking & Referals
08:42
Develop An Annual Budget and Tracking Results
09:16
Assignment 6,7.
00:49
+ Step #5: Determine Your Top Goals
4 lectures 20:38
Section Introduction
00:44
How Successful Startups Get More Customers
09:01
6 Smart Ways To Retain Your Existing Customers
09:41
Assignment 8, 9.
01:12
+ Resources
2 lectures 06:17
Quick Reference Guide
1 page
How To Reactivate an Old List
06:17
+ Bonus Lectures
3 lectures 02:53
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