
Create a website that solves customers’ problems and helps them find what they need, whether for ecommerce or face-to-face businesses. With 70–80% researching online, your site influences referrals and opportunities.
Master five simple strategies to build a winning website that acts like a sales team, clarifies what to include or omit, and when to refresh and optimize for SEO.
Plan a website that acts like a sales team and drives an action from visitors by defining the site's job and guiding users to actions such as scheduling a consultation.
Publish how-to content that answers customer questions, present 'three ways' and 'five solutions', and use compare-and-contrast to attract and engage site visitors.
Highlight the right content on your website to show how you help future customers solve their problems, answer questions, and deliver results through frequently asked questions and videos.
Create how-to content that answers customer questions, using three ways or five solutions to boost search results; include compare-and-contrast examples like architect versus house plants to guide decisions.
Avoid technical jargon and irrelevant personal backstory on your website; speak in customer terms about products like flowers and centerpieces, and fix broken links to keep a professional, user-friendly site.
Keep your website backend current by updating infrastructure to use modern technology and current algorithms, ensuring faster performance, better search engine rankings, and a seamless user experience.
Explore WordPress versus other tools, compare free and paid versions, and understand how a skilled user, plugins, and themes influence search rankings.
Consider Etsy as a resale platform to establish your online presence, especially for creatives, instead of building a full Shopify or Squarespace site.
Decide if you should build your website yourself or pay others, based on budget, knowhow, time, and business model, while keeping control with your own account and access for updates.
Discover how naming your web pages, image files, and alt text with customer-focused keywords boosts Google visibility and drives qualified traffic.
Prioritize fast load times; every extra second costs about 10% of visitors and harms mobile rankings. Ensure mobile responsive design for smartphones and tablets, covering 50 percent of Google searches.
Explore future seo trends by prioritizing accessibility, using alt tags and video captions, building on secure platforms, and focusing on content that answers customers' questions to improve Google rankings.
Create a website that acts as your sales team by guiding visitors to take actions, solving customer problems with information, choosing budget-friendly tools, updating old sites, and applying SEO strategies.
Explore ongoing free webinars on Google topics and other training programs after finishing the course, and request notifications via the resources section or bet dot ly slash Pamela Starr training.
If you are a small business owner (or are thinking about starting a business), or have a local nonprofit, your website is critical to your success. It should be part of your overall digital marketing strategy.
But what do you say on your website? What should it look like? What tool should you use to build your website? Should you use WordPress? Shopify or SquareSpace? What about Wix, Weebly or GoDaddy? Do you have to learn how to program?
If you have a passion for your small business or nonprofit (but don’t want to be a programmer) this course is for you. You’ll develop the skills you need to create your website strategy. Even if you spend a lot of time doing social media marketing, your website should still be the center of your digital marketing strategy. Facebook, TikTok, or Instagram Marketing isn't enough.
With this course, you’ll become a master at:
Creating a website that may show up higher in Google’s organic search results.
Building a website that performs like a sales team...even if you don’t want to be salesy.
Pinpointing exactly what your future customer is looking for online and creating content so they can find your website.
Keeping your website up-to-date so you don’t get left behind.
Determining which website development tool is right for you.
Why take this course?
This course gives you exactly what you need to create a website that helps you achieve your goals.
It’s easy to create a really bad website...one that does nothing to build your business. A bad website is a waste of your time and money. Even worse, it can damage your credibility. No amount of social media marketing can make up for a bit website marketing strategy.
If you built your own website (or are planning to), you must understand these critical marketing strategies. If you think you may have someone else build your website, mastering these strategies is even more important. Don’t let someone else determine the fate of your business. After completing this course, you’ll have the confidence to tell that person exactly what you need.
Who is your instructor?
Pamela Starr is an international small business strategist. She’s a trusted trainer for organizations like Google, the U.S. Marshalls Service, Tupperware Brands, the U.S. Army, the National Entrepreneur Center, the University of Alabama and more. Pamela works with major organizations to help educate the small businesses that fuel their success.
Small business owners love Pamela. Her trainings are clear, easy to understand and based on reality. She understands the challenges of running a small business or nonprofit. She knows time and money are critical and doesn’t ask anyone to waste either.
Take the first step to success today.
Click the buy now button now to get started achieving your small business goals.