5 Essential Components of Inclusive Fundraising Analytics
What you'll learn
- Learn to build an organization’s roadmap for inclusive analytics.
- Learn to identify areas of improvement in your organization’s current analytics adoption
- No prior machine learning or advanced analytics knowledge needed
- Relevant for anyone interested in analytics, but, more useful for nonprofit professionals
Are you aware that
· ignoring the implications of diversity and inclusivity from analytics can negatively affect POC and marginalized populations of the community a nonprofit serves?
· scoring and segmentation techniques often default to known ways and do not factor full context from and for the constituents of color (constituents could be fundraisers, donors, or volunteers)?
· the most decent data quality on reports and dashboards is gift information of donors only. Data collection for relationship building is often incomplete or missing?
We can break the patterns of how, why, and where we use research and analytics techniques for better outcomes. This course will get you started on making conversations where you envision a new roadmap of analytics.
A. Why Take This Course?
a. To learn how you could build your organization’s roadmap for inclusive analytics.
b. To identify areas of improvement in your organization’s current analytics adoption maturity.
And find 3 bonus gifts by the end of the course!
B. Who is this course for?
a. Fundraising professionals looking to expand their skills.
b. Fundraising research teams who want to learn more about building analytics roadmap.
c. Data nerds who want an engaging, fun and practical conversation around building inclusivity in their analytics work.
C. What will happen by the end of the course?
a. You'll be the one who brings clarity to analytics roadmap for the team meetings.
b. You can tackle team challenges around analytics adoption with ease.
c. You'll know the strategies to approach analytics beyond just an algorithm.
Who this course is for:
- Fundraising professionals looking to expand their skills.
- Fundraising research teams who want to learn more about building analytics roadmap.
- Anyone who wants to drive an engaging conversation around building inclusivity in their analytics work.
Meenakshi (Meena) Das (she/her/hers) is a fundraising analytics and research specialist. She is the founder of NamasteData, a consulting practice that aims to build inclusive and equitable research practices. She specializes in designing survey-based research tools, analyzing engagement, and conducting in-depth dashboard assessments. Meena appreciates spending her time outside work as a mentor to immigrant women and as a pro bono research advisor to small shops. Her two recent favorite projects are working on making data-based research tools more DEIA (Diversity, Equity, Inclusion, and Accessibility) compliant and designing the second season of her podcast “Being and Unbeing an Immigrant” where she wants to bring together the families of immigrants left behind in the home country.