How to Prepare and Execute a Memorable Sales Demo
What you'll learn
- Identify the 5 most costly demo mistakes and recognize why they happen.
- Discover how to structure your demo to align with your audience’s interests.
- Explore how to highlight value and avoid a “feature dump”.
- Explore ways to maintain audience attention throughout your demo.
- Discover how use your demo to tell a compelling story.
Requirements
- Prerequisites: Appropriate for sales and pre-sales people at any level who demonstrate products or solutions.
- Advanced Preparation: None.
Description
In a competitive market a poorly executed demo can do more than just bore prospects, it can lengthen your sales cycle, damage your credibility and even cause you to lose the deal. Even experienced presenters are often unaware of the costly mistakes they are making in their demo.
This course helps you prepare and execute a memorable demo and avoid those costly mistakes. You’ll see examples of the top 5 demo mistakes and learn why they happen and how they affect your audience. You’ll walk away with proven techniques for tailoring your demo to your audience, highlighting value, and keeping attention and engagement high throughout your demo.
Who this course is for:
- Anyone interested in Sales, Marketing and related fields.
Instructors
![Illumeo Learning](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.1 Instructor Rating
- 22,988 Reviews
- 71,727 Students
- 323 Courses
Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job.
Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination.
Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.
- 4.5 Instructor Rating
- 1 Review
- 6 Students
- 1 Course
Julie Hansen helps sales professionals craft and deliver winning sales presentations and demos that stand out from the competition, resonate with today’s busy decision-makers, and speed up the sales cycle. A recognized thought-leader, Julie applies best practices from business and the performing arts, as well as the latest in audience research to help sales teams communicate their ideas in an engaging and memorable way.
She is the author of two books, Sales Presentations for Dummies and ACT Like a Sales Pro! and her articles have been featured in numerous business publications, including Selling Power, Sales Mastery, Entrepreneur Magazine and Sales Management Digest.
Combining an award-winning sales career with her passion and experience as an actor, Julie offers salespeople unique insights into what it takes to succeed in today’s competitive climate.
Prior to founding Performance Sales & Training, Julie spent 20 years as a sales leader in a variety of competitive industries, including technology, media and real estate. As a professional actor, Julie has performed in over 75 plays, commercials and television shows, including HBO’s Sex & the City.
Julie Hansen leads sales workshops and speaks at conferences for companies around the world, including IBM, SAP, Oracle, Eli Lilly, Workday and Coldwell Banker.