A Simple Guide to the 4Ps of Marketing

This course contains the use of artificial intelligence.
Some lectures in this course use AI-generated voice narration.

This course is designed for people who are about to start a business, launch a new project, or improve an existing service, and who want a clear and practical understanding of marketing. Instead of abstract theory or buzzwords, we focus on one classic and time-tested framework: the 4P of marketing.

Through four in-depth lessons, you will learn how Product, Place, Price and Promotion work together as one system. Each lesson takes a single “P” and explores it from the viewpoint of real business decisions, using concrete situations and everyday language.

You will see Product not as a collection of features, but as a promise of change in a customer’s life or work. You will understand Place as the complete path that leads customers from problem awareness to actual use, both online and offline. You will learn to design Price based on costs, perceived value, competitive context, pricing structure, and customer psychology. You will treat Promotion as the design of communication itself, deciding who should hear what, in which order, and through which channels.

By the end of the course, you will be able to describe your own business or project using the 4P framework, explain why you chose certain decisions, and identify where to improve next. Whether you already have a concrete idea or are still shaping one, this course will give you a solid, structured way to think about marketing and turn individual actions into a coherent strategy.