Sales Training: Learn How to Sell in 7 Effective Steps

A complete course that will enable you to take a prospect by the hand and guide them through the sale.
Free tutorial
Rating: 4.3 out of 5 (142 ratings)
4,042 students
1hr 57min of on-demand video

A complete sales training course that will enable you to take a prospect by the hand and guide them though the sale.
Free 60-page course book included.
Learn what buyers want from salespeople.
Apply what you learn, and your prospects will start closing themselves!


  • None


Numerous studies have shown that what buyers require from salespeople are competence and character.

Competence is the ability to do something successfully or efficiently, which makes perfect sense, from a buyer's perspective. The very least they expect from a salesperson is expertise.

Character, on the other hand, is more subjective as "one person's wine could be another's poison."

For some of us, character could mean we want to work with a salesperson who is enthusiastic and friendly, while others may see this as off-putting, frivolous, or just being too forward. Whatever character means to your prospect, when you add competence to character, you create trust.

Most importantly, people are influenced to change by people that they trust.

In this course, we learn about “4D Selling” and how using specific skills and techniques will allow you to earn our client's trust, and so become a trusted business partner and an influence for change.

Finally, everything that you will discover in this course is wrapped up into a tried and trusted 7-step selling system that will allow you to take a prospect by the hand and guide them through the sale.

Whether you are an entrepreneur, new to sales, or a sales manager looking to assign an effective sales training course to a new hire, this Selling Today course is the ideal product for you.

Who this course is for:

  • Entrepreneurs, Salespeople, New to selling, or sales managers looking to assign an effective sales training course


CEO and Founder of Selling Today
Paul Ferguson
  • 4.3 Instructor Rating
  • 142 Reviews
  • 4,042 Students
  • 1 Course

Paul Ferguson has been involved in sales for the past 30 years. He has held various roles from Sales Executive, Country Sales Manager, European Sales Director, and most recently, the founder of Selling Today.

Paul’s Selling Today philosophy is about stop closing and start doing the right things at the beginning of your sales process. This way of selling will be so much easier.

So much simpler.

So much LESS stressful.

So much MORE effective.

You don’t have to end your day feeling slimy, sleazy, pushy, or annoying to other people.

You can sell and have dignity and self-respect.

That’s the way it should be.

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