The 4 Week AMPscript Program | For Non-Technical Students

Name: The 4 Week AMPscript Program | For Non-Technical Students
Rating: 5.0 (2 reviews)

Master AMPscript for SFMC: Essentials for Creating Dynamic and Personalized Email and SMS Messages

Created byVincent Xu

Last updated 12/2024

English

What you'll learn

Understand AMPscript Fundamentals: Learn the basics of AMPscript syntax, variables, functions, and key components used in Salesforce Marketing Cloud (SFMC).
Master Personalization and Dynamic Content: Use AMPscript to personalize email and SMS messages based on subscriber data, enhancing engagement.
Work with Data Extensions: Learn how to pull data from different data extensions and use AMPscript for data retrieval, manipulation, and dynamic content.
Implement Conditional Statements: Understand how to use AMPscript’s conditional statements to create dynamic, targeted messages.
Create Dynamic Email Components: Develop complex email elements like dynamic blocks, links, images, and offers to boost customer engagement.
Error Handling in AMPscript: Learn best practices for error handling and troubleshooting in AMPscript, ensuring messages are delivered as intended.
Gain Hands-On Experience: Apply learned concepts to real-world projects like welcome series, promotional emails, and reactivation campaigns.

Course content

4 sections • 36 lectures • 11h 17m total length

What is AMPscript?31:48
In this video, you will get a strong understanding of the reasons why we need to use AMPscript in the mind of a consultant and see how they apply to real life uses cases to drive engagement and conversions. We also gain an introductory understanding of AMPscript in Salesforce Marketing Cloud, recognizing the significance of data in achieving desired outcomes.
Syntax Fundamentals56:49
In this video, take a deep dive into AMPscript with this comprehensive tutorial. Decode the syntax intricacies, master Personalization Strings, and explore the nuances of inline AMPscript and AMPscript blocks. Understand the role of variables in Salesforce Marketing Cloud and discover best practices for optimal code structure.
Transforming Data: Part 144:12
In this video, learn how to streamline your data processing and enhance customer engagement by mastering essential functions like:
Trim()
Propercase(), Uppercase(), Lowercase()
FormatNumber()
Concat()
Get instant access to the Functions Library slides below and start implementing easy copy-and-paste code snippets in your account today!
Testing & Debugging26:14
Dive into the world of AMPscript testing and debugging with our comprehensive video tutorial! Learn how to spot and resolve common errors, master effective debugging techniques, and streamline your testing process with expert tips on unit testing.
Sample Brief Exercise 1: Creating a Personalised Promotional Email4:14
Get hands-on with AMPscript in our Week 1 module! In this video, we walk you through a Sample Brief Exercise for creating a personalized promotional email. Learn how to tackle the task step-by-step, with expert guidance on breaking down the brief and crafting personalised content.
SFMC Access is not required. Download a copy of the Sample Brief below and provide your answers in the code snippet text boxes.
Sample Brief Exercise 1: Solution Walkthrough + Answers15:14
Ready to see your personalized promotional email come to life? Join us for the solution walkthrough of our Week 1 Sample Brief Exercise. In this video, we guide you through each step of the process, coding our logic together from scratch to provide you with the optimal learning experience.
No worries if you have made mistakes, it's honestly part of the learning process. Keep practicing, keep learning, and soon you will be able to gain the confidence that you need (and maybe even start implementing in your account today!).
Sample Brief Exercise 2: Creating a SMS Event Promotion Reminder3:12
Dive into our latest sample brief exercise and put your newfound skills to the test. In this assignment, you'll craft personalized SMS messages for customers based on their loyalty tier and balance points. Learn how to tackle the task step-by-step, with expert guidance on breaking down the brief and crafting personalised content.
SFMC Access is not required. Download a copy of the Sample Brief below and provide your answers in the code snippet text boxes.
Sample Brief Exercise 2: Solution Walkthrough + Answers18:11
Ready to check your answers? Dive into the solution walkthrough for Week 1 Sample Brief Exercise 2!
Great job on completing the challenge—let's review your progress together. Compare your answers, gain valuable insights, and continue honing your skills. How did your solutions stack up? Make sure to also share your thoughts in the comments of the post in the previous video!
No worries if you have made mistakes, it's honestly part of the learning process. Keep practicing, keep learning, and soon you will be able to gain the confidence that you need (and maybe even start implementing in your account today!).

Welcome to Week Two3:06
In this video, I'll provide a concise overview of what's in store for Week 2. This week is pivotal as we delve deep into conditional statements—the backbone of dynamic content creation in email and SMS. Get ready to master the essentials!
Intro to Conditional Statements1:01:20
In this video, we'll dive into the fundamental aspects of conditional statements, covering syntax, comparison and logical operators, real-world examples, and best practices along with common mistakes. Get ready to lay a solid foundation for mastering AMPscript's conditional logic!
Dynamic Email Elements36:19
In this video, we'll explore how to use conditional statements to create dynamic email elements such as subject lines, images, CTA labels, links, and copy.
I'll guide you through practical examples and live coding sessions within Salesforce Marketing Cloud to show you how to enhance your emails with personalized content.
Dynamic SMS Messages6:43
Building on our previous lessons, I'll demonstrate how to easily apply your knowledge of conditional statements within AMPscript blocks for SMS messages, and show you how it looks in Salesforce Marketing Cloud.
Transforming Data: Part 252:11
In this video, learn how to use the following functions with conditional statements:
Concat()
DateDiff()
IndexOf()
Replace()
Get instant access to the Functions Library slides below and start implementing easy copy-and-paste code snippets in your account today!
Sample Brief Exercise 1: Creating a Personalised Promotional Email (Level 2)3:52
Get further hands-on experience with AMPscript in our Week 2 module! In this video, we walk you through a similar Sample Brief Exercise you've completed in Week 1, but this time a little more complex for you to practice using conditional statements.
Learn how to tackle the task step-by-step, with expert guidance on breaking down the brief and crafting personalised content.
SFMC Access is not required. Download a copy of the Sample Brief below and provide your answers in the code snippet text boxes.
Sample Brief Exercise 1: Solution Walkthrough + Answers12:36
Ready to see your personalized promotional email come to life? Join us for the solution walkthrough of our Week 2 Sample Brief Exercise. In this video, we guide you through each step of the process, coding our logic together from scratch to provide you with the optimal learning experience.
No worries if you have made mistakes, it's honestly part of the learning process. Keep practicing, keep learning, and soon you will be able to gain the confidence that you need (and maybe even start implementing in your account today!).
Tip #1: Don't always assume the brief is 100% correct!
Sample Brief Exercise 2: Creating a SMS Event Reminder SMS2:38
Take your skillsets to the next level in this sample brief exercise where we extend from our previous Week 1 assignment to incorporate the use of conditional statements based on the member's registered Event Name.
Learn how to tackle the task step-by-step, with expert guidance on breaking down the brief and crafting personalised content.
SFMC Access is not required. Download a copy of the Sample Brief below and provide your answers in the code snippet text boxes.
Sample Brief Exercise 2: Solution Walkthrough + Answers10:06
Ready to check your answers? Dive into the solution walkthrough for Week 2 Sample Brief Exercise 2!
Great job on completing the challenge—let's review your progress together. Compare your answers, gain valuable insights, and continue honing your skills. How did your solutions stack up? Make sure to also share your thoughts in the comments of the post in the previous video!
No worries if you have made mistakes, it's honestly part of the learning process. Keep practicing, keep learning, and soon you will be able to gain the confidence that you need (and maybe even start implementing in your account today!).

Welcome to Week Three4:09
In this video, I'll preview Week 3, where we'll explore different AMPscript methods and styles. Understanding various approaches prepares you to interpret and edit code in any work scenario. Get ready to expand your AMPscript skills!
Different AMPscript Methods35:31
In this video, I introduce various AMPscript coding methods to enhance your dynamic content skills. We'll cover:
Inline Conditional Statements: Perfect for simpler logic and quick checks.
Inline Conditional Statement Blocks: Ideal for use within email templates to create dynamic HTML blocks and streamline SMS coding.
Get ready to master these techniques and elevate your AMPscript game!
Nested Statements20:41
In this video, we dive into the power of Nested Conditional Statements and their benefits for optimal AMPscript coding. I'll break down the syntax, provide practical examples, and share best practices to ensure your code is both efficient and effective.
Learn how to handle complex scenarios with ease and elevate your dynamic content creation skills.
Combining AMPscript Methods24:16
In this video, we explore how to leverage different AMPscript methods and styles to write efficient code from scratch for specific use cases.
The goal is to achieve your desired outcome, but why not learn how to optimize your code for reduced effort and improved performance?
Transforming Data: Part 320:57
In this video, learn how to use the following functions with conditional statements:
Add()
Subtract()
Multiply()
Divide()
Get instant access to the Functions Library slides below and start implementing easy copy-and-paste code snippets in your account today!
Sample Brief Exercise 1: Creating a Tiered Promotional Offer Email2:26
Get further hands-on experience with AMPscript in our Week 3 module! In this video, we walk you through Sample Brief Exercise 1, where you’ll create a tiered promotional offer email.
This exercise is a bit more complex than the Week 2 challenge, allowing you to practice the concept of a nested conditional statement.
Learn how to tackle the task step-by-step, with guidance on breaking down the brief and crafting personalized content.
Sample Brief Exercise 1: Solution Walkthrough + Answers11:42
Ready to see your personalized promotional email come to life? Join us for the solution walkthrough of our Week 3 Sample Brief Exercise. In this video, we guide you through each step of the process, coding our logic together from scratch to provide you with the optimal learning experience. Learn how to implement different AMPscript methods and conditional statements to create dynamic, tiered promotional offers.
No worries if you have made mistakes, it's honestly part of the learning process. Keep practicing, keep learning, and soon you will be able to gain the confidence that you need (and maybe even start implementing in your account today!).
Tip #1: Don't always assume the brief is 100% correct!
Sample Brief Exercise 2: Dynamic SMS Message Based on Tiers and Monthly Spend2:34
Join us for the walkthrough of Sample Brief Exercise 2 in Week 3! In this video, we guide you through a task designed to help you practice combining different AMPscript methods to write efficient code.
The challenge is to create a dynamic SMS message based on tiers and monthly spend. Watch as we break down the brief, discuss the best approaches, and ensuring you gain hands-on experience and confidence in your AMPscript skills.
Sample Brief Exercise 2: Solution Walkthrough + Answers13:05
Ready to see how to solve Sample Brief Exercise 2? In this video, we provide a step-by-step solution to the challenge of creating a dynamic SMS message based on tiers and monthly spend.
Follow along as we combine different AMPscript methods to write efficient code, ensuring you understand each part of the process. By the end of this video, you'll have a clear example of how to approach similar tasks and the confidence to tackle complex AMPscript challenges on your own.
No worries if you have made mistakes, it's honestly part of the learning process. Keep practicing, keep learning, and soon you will be able to gain the confidence that you need (and maybe even start implementing in your account today!).

Welcome to Week Four3:51
In this video, I'll give you an overview of the syllabus for the final week of our 4-Week AMPscript program! This week, we'll explore different data relationships, data retrieval functions, and how to use them to further personalize and make content more relevant for our customers.
Using Lookup to Retrieve Data43:48
In this video, I'll teach you how to use the Lookup function in AMPscript to retrieve data from different data extensions, enhancing the personalization and relevance of your email and SMS messages. Here's what you'll learn:
Understanding Data Extension Relationships: Explore the importance of relationships between different types of data extensions.
Types of Data Extensions: Learn about Sending DE, Master Customer DE, Reference DE, and Event DE.
Lookup Function Syntax: Break down the syntax with detailed diagrams and examples.
Code Snippets: Get copy-and-paste code snippets to use in your own projects.
Live Coding Sessions: Watch live coding sessions with mini briefs to see practical applications in action.
Downloadable Templates: Get access to copy-and-paste code templates in the resource links below, so you can easily implement what you've learned.
Join us to master this crucial skill and make your campaigns more effective!
Exploring LookupRows40:23
In this video, we dive deep into the LookupRows function in AMPscript, a powerful tool for retrieving multiple fields of data from your data extensions in one go. Here's what you'll learn:
Syntax Breakdown: We'll go through the LookupRows syntax line by line, making sure you understand each part.
Visual Diagrams: To make it easier to grasp, we'll use visual diagrams to illustrate how LookupRows works.
Practical Examples: See real-world examples of how to apply LookupRows in your projects.
Live Coding Sessions: Watch as we code from scratch, demonstrating the function in action and solving common scenarios.
Downloadable Templates: Get access to copy-and-paste code templates in the resource links below, so you can easily implement what you've learned.
Advanced Data Retrieval Techniques15:39
In this short video, we'll explore the concept of nested lookups in AMPscript, a common and powerful technique used to retrieve data across multiple data extensions. Here's what you'll learn:
What is a Nested Lookup? Understand the basics of performing a lookup to retrieve a certain value, which is then used to lookup another data extension.
Practical Examples: See real-world use cases where nested lookups are applied, making your campaigns more dynamic and personalized.
Live Coding Sessions: Watch as we code live, demonstrating the process step by step to ensure you grasp the concept fully.
This video is perfect for those looking to deepen their AMPscript knowledge and enhance their data retrieval capabilities.
Transforming Data: Part 413:50
In this video, learn how to use the following functions with conditional statements:
ContentBlockByID()
ContentBlockByKey()
ContentBlockByName()
Get instant access to the Functions Library slides below and start implementing easy copy-and-paste code snippets in your account today!
Sample Brief Exercise 1: Creating an Event Promotional Email3:59
Get further hands-on experience with AMPscript in our Week 4 module! In this video, we walk you through Sample Brief Exercise 1, where you’ll create an event promotional email.
In this exercise you will see a common use case where the LookUp or LookUpRow function is used to further personalise the message.
Learn how to tackle the task step-by-step, with guidance on breaking down the brief and crafting personalized content.
Sample Brief Exercise 1: Solution Walkthrough + Answers9:01
In this video, I walk you through the solution to Sample Brief Exercise 1. You'll learn how to create an event promotional email using the Lookup function for dynamic content. Here's what we'll cover:
Step-by-Step Guide: Follow along as I code the AMPscript from scratch, explaining each step in detail.
Practical Application: See how to use the Lookup function to make your content dynamic and personalized.
Learning Journey: Remember, it's okay to make mistakes. We're here to learn together, and I'm here to guide you through every step.
Sample Brief Exercise 2: Creating a Personalised Email for Gym Members5:34
Join us for the walkthrough of Sample Brief Exercise 2 in Week 4! In this video, we guide you through a task designed to help you practice utilizing the LookUp or LookUpRow functions to not only retrieve data from different data extensions, but as well as use the results for further data transformation and in conditional statements.
Watch as we break down the brief, discuss the best approaches, and ensuring you gain hands-on experience and confidence in your AMPscript skills.
Sample Brief Exercise 2: Solution Walkthrough + Answers16:24
In this video, I walk you through the answers to Sample Brief Exercise 2, where we create a personalized email for gym members. Here's what we'll cover:
Using Lookup Functions: Learn how to use the Lookup and LookupRows functions to retrieve data and personalize your email content.
Data Transformation Functions: See how to apply data transformation functions to the retrieved values.
Conditional Statements: Understand how to use those transformed values within conditional statements to further personalize your email content.
Live Coding: Follow along as I code each line from scratch, explaining how to interpret the brief and implement the solution.
This session is perfect for deepening your understanding of AMPscript and seeing practical applications of data retrieval and personalization.
Advanced Topic: Understanding How to Use LOOPS0:51
In this lecture, you'll learn how to use AMPScript loops to:
Calculate Total Spend: Loop through transactions to calculate total spend for accurate reporting.
Generate Bullet Points: Create personalized bullet-point lists for items or features that change per recipient.
Handle Delimited Strings: Use the BuildRowSetFromString function to split and process data for dynamic content.
Real-world examples include donation emails, SMS reminders, event confirmations, and more.

Requirements

No technical background is required for the course.
A basic understanding of Salesforce Marketing Cloud, Email Studio, and Data Extensions will help, but access to SFMC isn’t required.
We’ll provide templates for practice, so you can follow along and build your skills without needing SFMC access.

Description

Are you struggling with AMPscript and frustrated by how difficult it is to learn? As a key skill for Salesforce Marketing Cloud (SFMC), AMPscript is essential for creating custom dynamic content and personalization, but the technical documentation can be overwhelming and confusing. If you’ve found AMPscript tutorials too technical or hard to understand, this course is designed to help you!

The 4-Week AMPscript Program for Non-Technical Students will teach you everything you need to know to start using AMPscript in your Salesforce Marketing Cloud campaigns. We’ll break AMPscript down into simple, easy-to-understand lessons, providing hands-on practice to build your confidence. By the end of this course, you'll be ready to create dynamic and personalized content that enhances your email and SMS campaigns.

You’ll also gain access to a library of AMPscript code snippets, real-world use case examples, and sample briefs, ensuring that you can immediately implement what you’ve learned. Don’t worry about the technical jargon—this course is designed to empower you to master AMPscript and understand its role in creating targeted, high-performing campaigns in SFMC.

This course will help you:

Overcome the intimidation of learning AMPscript, even without a technical background.
Build confidence in using AMPscript to create personalized content for emails and SMS.
Implement dynamic content based on customer data, making your messages more relevant and engaging.
Work with real-world client scenarios to apply AMPscript effectively in SFMC.
Speed up your learning process with access to useful code snippets that save you time.

By the end of this course, you’ll:

Have the practical knowledge to integrate AMPscript into your email and SMS workflows.
Be able to participate in more technical discussions and bring new value to your team or workplace.
Gain a technical skill that will elevate your career, combining your marketing expertise with the power of data and personalization.

Take the leap today and start mastering AMPscript. With our step-by-step approach, you'll go from struggling to confident in no time. Start learning now and unlock the full potential of Salesforce Marketing Cloud!

Who this course is for:

Designed for non-technical professionals in the SFMC industry.
Learn AMPscript essentials to apply straight away in your campaigns.
No need to know every detail—just the key concepts to get started.
Ideal for both current SFMC users and new beginners looking to stand out by gaining technical skills.
Gain the core AMPscript skills needed to demonstrate your understanding in real-world campaigns.

The 4 Week AMPscript Program | For Non-Technical Students

What you'll learn

Explore related topics

Course content

Week 1: Intro to AMPscript8 lectures • 3hr 20min

Week 2: Conditional Statements9 lectures • 3hr 9min

Week 3: AMPscript Methods9 lectures • 2hr 15min

Week 4: Retrieving Data10 lectures • 2hr 33min

Requirements

Description

Who this course is for: