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Business Operations Product Management

Product and Service Management

Know the Work that is Involved in Getting a Product Onto the Shelf and a Service Ready for Effective Delivery
Rating: 4.1 out of 54.1 (923 ratings)
10,817 students
Created by Sorin Dumitrascu
Last updated 9/2019
English
English
30-Day Money-Back Guarantee

What you'll learn

  • understand phases of the product life cycle to actions that should be taken at each phase
  • sequence the stages of the new product development process
  • match current best practices in new product development with their description
  • apply strategies used to manage existing and mature products and services with examples of the ways they are used

Requirements

  • This course provides a broad overview of the product and service management functions from an operations management perspective. No special pre-requiestes apply.

Description

Product and service management is the process of designing, creating, and maintaining a product or service through all stages of its lifecycle. It involves a wide range of operations, marketing, and sales related activities.

These activities encompass the entire range of product life cycle – from the conception of a new product or service idea, to its design and launch, and later through its growth, maturity, and decline stages.

After completing this course, you will be able to:

  • match phases of the product life cycle to actions that should be taken at each phase,
  • sequence the stages of the new product development process,
  • match current best practices in new product development with their description, and
  • and match strategies used to manage existing and mature products and services with examples of the ways they are used.

Operations aspects of product management are vital to the success of new and existing products and services. Every organization conducts product management activities, whether knowingly or unknowingly, that integrate operations, marketing, and sales functions to deliver desired products and services to customers.

This course provides a broad overview of the product and service management functions from an operations management perspective. More specifically, it walks you through the phases of product life-cycle and stages of new product development. This course also introduces some examples of strategies for managing existing and mature products and services.

The target of this course is anyone working in operations management or another functional area, who is looking to gain a working understanding of the operations functions in a service or manufacturing organization.

You will have 2 hours of video lessons, and written documents, quizzes, examples and exercises, but also a small course project.

Now, go ahead, and register. Or, if you want, try a few minutes of course preview and decide after. See you inside the course!

Who this course is for:

  • Anyone working in operations management or another functional area, who is looking to gain a working understanding of the operations functions in a service or manufacturing organization

Course content

5 sections • 17 lectures • 1h 15m total length

  • Preview02:25
  • Preview02:16
  • Preview03:16
  • Introduction to Product and Service Management
    2 questions

  • Introduction to the Product Life Cycle
    Preview07:23
  • Actions for Product Life Cycle Stages
    09:56
  • Stages of the Product Life Cycle
    00:18
  • The Product Life Cycle
    1 question

  • Introduction to New Product Development
    05:32
  • The New Product Development Process
    07:27
  • Best practices in New Product Development Process
    10:55
  • Preparing a Business Case
    00:48
  • Developing New Products and Services
    2 questions

  • Maintenance Strategy
    08:48
  • Revitalization Strategy
    05:09
  • Rationalization Strategy
    08:16
  • Strategic Approaches
    00:19
  • Managing Existing and Mature Products and Services
    2 questions

  • Course Project (Optional)
    00:44
  • Effective Product and Service Management
    01:27
  • Product and Service Management
    1 question
  • Preview00:05

Instructor

Sorin Dumitrascu
Management trainer
Sorin Dumitrascu
  • 4.2 Instructor Rating
  • 24,992 Reviews
  • 267,911 Students
  • 123 Courses

Before Udemy, Sorin developed and delivered courses on management, project management, computer literacy, human resources, career development, soft skills for employees and even corrections incidents management. 

Currently working as a consultant and program manager, he is a certified trainer and project manager, holding a master degree in International Relations and Policy Making and a bachelor degree in Law and Public Administration. 

Sorin coordinated during the last 10 years projects  in the areas of rule of law, regional development and human resources.

He has more than 10 years of middle/senior managerial experience within the civil service (justice, corrections, internal affairs, training), private sector (project management, consultancy, training) and NGO (industrial relations, rural development). 

Sorin is also a certified International Computer Driving License (ICDL) tester and trainer for the United Nations Peacekeeping Missions, certified Human Resource Professional and a Public Manager (professional degree). 

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