In this training I talk about the importance of understanding the reasons why someone would hire a coach. I also share the 2 most important concepts coaches must know in order to be effective in getting results for their clients. I also introduce the GROW model of coaching: a simple but super powerful model that will allow you to start coaching the moment you learn it!

In this lesson I introduce the Life Wheel model, which is another simple but super powerful model that will allow you to help your clients spot the areas in their lives they need the most improvement on and choose the ones they'd like to work on with you.

This training begins with me sharing my favorite and most powerful exercise, the very one I like to do with all of my prospects during our discovery call, and that helps me gauge their level of awareness on what truly matters to them. I then jump into the next phase of the coaching process, which comes right after you've asked all the questions and gathered sufficient clues about where your client stands, where s/he wants to go, and what s/he needs from you.

This video continues where we left off yesterday (part 1), which was all about the next phase of the coaching process after you've asked all the questions and gathered enough clues about where your client stands, where s/he wants to go, and what s/he needs from you. Towards the end of this training I leave you with some key concepts to always keep in mind as you begin to coach, as well as with a discussion on the worst case scenario of every coaching engagement, what it really means, and how to mitigate it's perceived impact on us.

In this training I'm going to share with you the very training design framework I follow to create all of my courses, workshops, articles, webinars, and videos; the very same framework I used to help me create this course.

The first thing we must do is define what you bring to the table: your knowledge, your skills, your experience, and of course your passions. Knowing these will help us narrow down your offer and, consequently, your niche audience down the line.

In this video I talk about the importance of understanding who your ideal clients are, and how to go about creating a detailed profile of them. Without the clarity of who we want to serve, it's virtually impossible to get them the results they are after. Once the profile is completed, we can craft the perfect offer for our clients along with a marketing message that will resonate with them exclusively while repelling everyone else.

This training is all about finding out all you can about your niche, your competition, and the content that is already resonating with your audience. We'll be using tools that we're all very familiar with, only in a slightly different way... (you'll see what I mean soon). Doing this research is key to understanding your audience, and potential clients, better than they understand themselves. It will allow us to create a message that is completely magnetic to them!

In this video we start putting together everything we've discovered and thought about this week into a well-thought-out message that will call our ideal clients out of a crowd. Once we've done that we'll begin structuring our offer(s) into packages we are comfortable delivering, and that our prospects can choose from depending on their needs.

In this training we'll be looking at several online tools that will make your life a lot easier. Some of these tools may be familiar to you, at least I hope so... unless you've been living under a rock for the past 15 years or so.... (Hint: Facebook). Some others may be completely new. I encourage you to familiarize yourself with all of them, whether you think you will be using them or not. They are all free.

No marketing, no sales. No sales, no business.... No business = job! This is why EVERY business has to have a sales process in place. Not having one is a sure way to fail, and an easy way to spot the newbies from the pros. In this training I share the sales process model of a coaching or consulting business. This model is SUPER simple to implement, all it requires is that you commit to put it into practice and follow through with it.

In this video I'm going to share with you my scripts for 1) inviting people to have a discovery (or strategy) call with me, and 2) running a discovery call and making an offer to work together at the end.

In this video I talk about organic marketing and share 3 strategies you can start using immediately to begin building a pipeline of prospects eager to speak with you!

In this training you'll learn how to create your first Facebook and/or Instagram ad campaign. We'll take a look at Facebook's Business Manager, and how to setup your account in it to start running ads from your Facebook Business Page. Lastly, we will see how ad campaigns are structured within Facebook's Ads Manager before creating an actual campaign with an ad in it.

This last training video is all about sales funnels, what they are, and how having one can replace all the physical and manual labor of the "Invitation To A Discovery Call" part of a coach's sales process and help you create appointments while you sleep... It's a thing of beauty!