30 Proven Secrets to Cold Emails That Sell

Cold email tips to kick outbound sales and lead generation into gear
Free tutorial
Rating: 4.3 out of 5 (193 ratings)
5,060 students
1hr 3min of on-demand video
English [Auto]

How to guarantee landing in the inbox instead of SPAM
How to provoke a response from even the busiest professionals
What it takes to set up a cold email campaign from scratch
What NOT to send in your emails. Seriously.
And more BONUS tips


  • No requirements, except for having a professional interest in sending strong cold emails


If you are constantly asking the quickest way to generate revenue for your business, you’re asking the right question.

And when I was first introduced to cold email, I knew I found the answer.

Over the past few years, I have generated countless business opportunities through cold email, both for myself and for other businesses with my cold outreach agency. For some startups I've even built out over 6-figures in pipeline in less than two months.

These cold email tips are designed to get you the same results.

Whether you’re looking to gain traction with your startup, win clients for your agency, or you’re a sales rep who relies on cold email, these tips will help you get more out of one of the most reliable but underrated revenue channels for B2B in 2020.

With cold email, you can kick your outbound sales efforts into gear. Consider this your owner’s manual as you get started.

Who this course is for:

  • Small Business Owners
  • Business Development Professionals
  • Sales Professionals
  • Startup Founders
  • Freelancers
  • Recruiters


Head of Growth at Wiza.co
Hans Dekker
  • 4.2 Instructor Rating
  • 227 Reviews
  • 6,609 Students
  • 2 Courses

Hans Dekker is the Head of Growth at Wiza and a fanatic growth marketer with a knack for cold outreach. Before joining Wiza Hans managed teams, agencies and consulted other businesses on growth.

Coming from a background in door-to-door sales and later moving to a management function in retail he was first introduced to cold email in 2016. Immediately seeing the power of this underrated form of cold outreach Hans made it his mission to both help himself and others get the most out of emailing clients for business purposes.

With nearly half a decade of experience under his belt and multiple 5- and 6-figure pipelines built through cold email alone, Hans is now residing in beautiful and sunny Spain where he’s on a new mission to help others and Wiza grow through better prospecting and outreach.

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