The 30 Minute Business Plan

Explore the mass model, a four-square framework with money in, acquisition, spend, and significant people, to assess a business’s viability and its impact on loved ones.

Explore the three money-in models—one-time fees, recurring with a limit, and recurring unlimited—and how they map to service, software, and membership businesses.

Identify and cultivate customers by leveraging current connections, building referral partners, and engaging in networking groups while planning advertising and marketing strategies for digital channels.

Analyze where money goes by examining cost of goods sold and cost of services sold. Track expenses from inventory and equipment to employees, subcontractors, rent, and advertising.

Assess how a startup's demands impact your significant others, family and friends, and clients, and craft a balanced plan to engage your spouse and communities during the ramp-up.

Calculate monthly gross income needs, account for taxes and expenses, and divide by average revenue per client to identify required clients and hours per month.

Assess whether earning eight thousand dollars monthly with eighty clients at four hours each supports personal life, using the mass model for an honest feasibility check in under 30 minutes.