3 Fatal mistakes every entrepreneur needs to avoid

Name: 3 Fatal mistakes every entrepreneur needs to avoid
Rating: 4.2 (44 reviews)

As you are starting a business, there are a few things to consider for your future.

Created byAdrian Nantchev

Last updated 8/2017

English

English [Auto],

What you'll learn

You will understand why your target audience is so fickle.
You will be able to craft marketing content that does not feel like marketing.
You will be able to go beyond just 'creating a target audience'- but defining a customer persona.
Your understating the basics of the entrepreneur mentality and mindset.
Your comfort zone will expand.
Your approach to entrepreneurship will change.

Course content

4 sections • 37 lectures • 3h 45m total length

Introduction3:00
Based on Adrian Nantchev's book: 3 F*cking Mistakes Every Entrepreneur Needs to Avoid (Nantchev's Nuggets of Knowledge Book 21).
These 3 lessons include:
The trouble with NIMBY.
When marketing does not feel like marketing.
How to be the person you want to be.

The Trouble with NIMBY3:04
Your customers are fickle and only really care for themselves.
Trouble in South Kensington5:22
Earn the life you want by setting milestones, adding value, and justifying your worth to the market, so entrepreneurship can fund a move to South Kensington or Florida.
How the market is biased?6:45
Who is the master of the world?2:11
Your biggest stakeholder3:31
The execution of excuses5:54
How reality pushes back4:00
You vs. You of yesterday11:18
Raise your standard by learning, reflecting in action, and relentlessly improving to solve more customer problems and deserve their business through self-development and constant study.

How does your Marketing feel?1:06
Why your audience only really cares for their problems and what to do about it.
The Marketing Armsrace7:14
Under the Radar6:04
When burning is good3:45
Who is your Primary Target Audience?5:05
The 3 Y's7:43
Define your target audience with a detailed customer persona. Ask why it is important three times to reveal emotional angles and guide engaging, non-intrusive content.
Creating Memorable Content9:29
Having a Dialogue7:42
Create content that your customers care about, discoverable by search, and capable of building trust and community through dialogue rather than marketing.
How to create your first customer persona24:51
How to do keyword research for your customer persona9:41
Identify and map customer personas through keyword research, balancing transaction, information, and branded keywords with long-tail variations to inform awareness, consideration, and decision stages and drive a call to action.

Are you the person that you want to be?1:39
How to be an entrepreneur?
There are different concepts, principles and notions to learn and internalise, in order to become an entrepreneur.
Who are you?2:42
Identify who you are to live an abundant life and monetize your passion beyond the 40 hours a week for 40 years rule; turn ideas into teachable, monetizable channels.
Run multiple 100m sprints or run a single marathon8:31
Justify Yourself4:05
Do you dare to have 26 hours in a day?3:42
The Perfect You7:44
Regret Mininimization Framework6:10
Self Applicable Value Theory2:53
Add value to the world, customers, and marketplace by solving real problems you care about. Build a lasting legacy by making a meaningful difference in the world and marketplace.
How to always be in 1st place3:59
Adapt to a changing world by leveraging new technologies, from internet of things to printing, or risk obsolescence as competition and customers move on; use science fiction to anticipate breakthroughs.
The right amount of humility3:06
Practice the right amount of humility as an entrepreneur by admitting when you're wrong, challenging your own assumptions, and openly seeking new information to stay grounded and avoid failure.
Competition breeds competence4:20
Be Open Minded13:14
Cultivate an open mind to new ideas, lessons, and concepts across industries. Stay curious, read books, learn continuously, and apply proven strategies to avoid mediocrity and accelerate growth.
Share, Share, Share5:16
Is money the root of all evil?7:05
Understand money as a tool and fuel, not the root of evil. Learn to master time, manage money, and build income-producing assets through smart thinking and deliberate habits.
The sign of a great man8:12
Focus on one course until success, avoid distractions and shiny object syndrome, and embrace opportunity cost by doing the work once to get paid forever.
How to overcome entrepreneurial fear4:56
Job's don't have futures, people do.7:46
What is next?2:51
What to do next?

Requirements

You must be an entrepreneur, wantrepreneur or intrapreneur already.
You should not take this course if you are not willing to work for yourself.
You should not take this course if you are not willing to accept the truth/reality.
You should not take this course if you think you know everything.

Description

When you want to change your life and business: you have to do it yourself.

But, you do not know everything (and nor do I), but we have to learn to be humble and open minded to new ideas, concepts and experiences, if you want to change your life.

In this course I explain some of the basics of entrepreneurship, marketing and the approach you need to take.

Understand that your target audience is fickle and only really care for themselves, creating marketing material that does not feel like marketing and how to become the person you want to become.

These are the lessons that I learnt the hard way, so you can learn them for free.

Cover image by Marco Galtarossa from Noun Project.

Who this course is for:

Entrepreneurs.
Wantrepreneur.
Intrapreneur.
Freelancers.

3 Fatal mistakes every entrepreneur needs to avoid

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 3min

The Trouble with NIMBY8 lectures • 42min

When Marketing does not feel like Marketing10 lectures • 1hr 23min

How to become the person you want to be18 lectures • 1hr 38min

Requirements

Description

Who this course is for: