
Learn the top five secrets to shaping an idea into an event with zero budget, plus three steps to attract sponsors and start a full-time event career.
Meet the core startup funding events team as they share roles in research, communication, sales, partnerships, and conference management to connect startups with corporate leaders around the world.
Explore the stairs of competence, from unconscious incompetence to unconscious competence, through practical examples like Brazilian jiu jitsu, and learn how to progress your skills at each level.
Explore the seven steps to success, from investing time and resources and finding a mentor to dream big, define your why, and set core values like honesty, loyalty, and curiosity.
An Antwerp-born entrepreneur builds Lightning video editors into a multinational video marketing firm and shares three core principles for work-life balance—health, wealth, and relationships.
Elvira presents a testimonial about an on premises solution like Clickfunnels, scalable for individuals or companies, with about 50 clients and million revenue, and practical, applicable advice.
Learn to build a scalable startup funding event business from startup to six figures by automating systems, growing a community, and mastering seven sections from R&D to scaling.
Turn your idea into a reality by researching the market, defining a unique selling point, and building a no-brainer offer that creates real impact for startups and clients.
Define your impact as a direct, perceivable change in people’s lives. Scale that impact by serving others, selecting a focus group, and building automated systems to extend nationwide and beyond.
Discover a path to a full-time career in the events industry across versatile roles, unlocking key skills and planning strategies for sustainable sponsorship and growth.
Adopt premium branding to communicate your event and attract sales and partnerships, then master color, brand direction, logos, intro video, and content design.
Track personal and business spending, invoices, and sponsorships with the Excel budget sheet, learn to forecast profit or loss using recurring expenses, outstanding invoices, and future value insights.
Explore vision mapping to visualize your dream event and build a vision board. Follow a four-step process—mindset, goals, image visualization, and building a physical board with Canva or Pinterest.
Learn to build a world-class startup team by aligning hires with core values of honesty, loyalty, and curiosity, running a rigorous recruitment and training process, and sustaining culture under leadership.
Identify your one key fan, craft a no brainer offer, and secure partnerships while maintaining a six to twelve month buffer to cover fixed costs and fund outreach.
Launch no brainer offers to land partnerships fast by testing with feedback, using a partnership booklet for sponsors, and launching within seven days.
Explore a central Rotterdam venue for a funding event, touring seating zones for judges, ambassadors, and startups, plus expo displays, networking bar, and Eventbrite registration.
Take a professional venue tour for speakers, covering check-in, label pickup, backstage space, microphone checks, and stage entry for a smooth panel experience.
Learn how to turn an idea into a profitable event with zero budget, attract sponsors, secure free venues, grow fast, and leverage online and offline strategies.
Explore the fundamentals of sales in the digital age, including branding, lead generation, social media, LinkedIn, and cold outreach. Learn from a multi-instructor team with templates and expert interviews.
Explore the seven essential startup roles, from the dreamer (CEO) to the facilitator (COO), their core responsibilities, required skills, and how to coordinate a lean team on a tight budget.
Learn why self-knowledge matters and how personality tests reveal strengths, weaknesses, and aspirations. Compare Big Five, pen model, and Myers-Briggs, with guidance on accessibility and validity for course exercises.
Apply the sales blueprint to move from unconscious incompetence to conscious competence by mastering attention capture, attraction, rapport, and closing, plus observation, assumptions stacking, and leap of faith.
Master lead generation and prospecting basics with proven outreach scripts for cold calls, emails, and social messages. Identify four buyer types and move conversations toward a purchase.
Learn to create a LinkedIn account by signing up, verifying email, and meeting password length requirements. Set Rotterdam as your location, connect with people, and complete your profile on mobile.
Design a professional LinkedIn profile by adding a clear photo and clean background, updating your title, experiences, and description, and attaching media and links to showcase your work.
Discover how to activate a LinkedIn premium trial for 30 days, select the business plan, access features like 15 email messages, unlimited browsing, and business insights, then cancel before charges.
Target masters students in business and digital marketing on LinkedIn by sending personalized connect notes, focusing on Amsterdam, Rotterdam, and The Hague, with 10–15 invites per day.
Utilize a chrome extension to locate and reach top executives on LinkedIn, inviting podcast speakers and sending personalized emails to CEOs, directors, and vice presidents.
Learn to run cold email automation for b2b outreach by organizing podcast and influencer lists in milkshake, personalizing emails, using csv templates, and scheduling follow-ups.
Explore nine mental and branding triggers—authority, reciprocity, trust, anticipation, likability, events and rituals, community, scarcity, and social proof—to sell better and overcome objections.
Explore three proven methods to manage sales fear, align with the right industry, love what you do, and address imposter syndrome for career success.
Master authentic qualification techniques for event planning and sponsorship sales by using general and specific questions to guide conversations toward a sale, while practicing active listening and avoiding gimmicks.
Learn to sell efficiently with honesty and ethics, using a goal-oriented mountain mindset to close the sale while respectfully cutting off tangents and nurturing lifetime customers.
Discover practical strategies to cultivate lifetime clients by maintaining communication, handling tough news honestly, referring when needed, remembering client details, giving thoughtful gifts, and writing personalized thank-you notes.
Learn the basics of HubSpot customer relationship manager, including importing contacts, Gmail integration, and organizing conversations; explore marketing, sales, and service tools, automation, and analytics.
Learn to set up a free trial of Salesforce Essentials and organize leads, accounts, opportunities, and cases in one CRM, with activity tracking.
Set up a sandbox account, create and import contact lists, design emails in Google Drive with images, buttons, and hyperlinks, then schedule, send, clone, and track opens and clicks.
Create and activate a Mailchimp account via email, then set up the free plan and your address. Send your first email and explore the dashboard and the subscriber list.
Build high converting Mailchimp emails by selecting templates, uploading logos, adjusting images and blocks, then schedule or send campaigns and explore templates, journey, landing pages, surveys, and ads.
Implement what you learned and share results, while the team provides ongoing support, monthly content, and responsive Q&A to grow your event planning and sponsorship sales journey.
Discover how Harold Klein leads global advertising at Reddit, focusing on three strategic pillars, data-driven execution, and balancing advertiser goals with consumer impact.
Explore how Reddit's global advertising leadership, led by Harold Klein, leverages passionate communities, moderation, and audience insights to empower brand partnerships and actionable sponsorships.
Discover the twofold return on time investment from human connection and its impact on wellbeing and business growth, plus steps for founders to cultivate relationships, collaboration, and online presence.
Learn how a professional YouTuber builds a multi-channel business, goes viral with the hydraulic press channel, leverages sponsorships, and crafts ideas, titles, and thumbnails for maximum reach.
Explore how engineering-led leadership and ownership mindset drive product success, with lessons from eBay, PayPal, HP, and Spotify, including recruiting, equity, and scalable growth strategies.
Learn how to launch a career in sales and sponsorships and grow into global media rights, drawing on Peter Lively’s journey in the Bundesliga and international deals.
Explore how a lawyer-turned-public servant built Argentina's startup ecosystem by applying Israel and Silicon Valley lessons, using education, co-investment funds, and policy tools to empower entrepreneurs.
Explore how a multi-industry marketing leader built iconic brands through storytelling, diversity, and bold, out-of-the-box campaigns—from Details magazine to Cartoon Network and Versace.
Learn how TikTok Europe grows under Sylvia Haider's leadership, driving joy through a personalized algorithm and strong client support. Embrace a culture-first, flexible approach blending remote work with in-person collaboration.
Very unique is that we update our 2in1 course every couple of weeks, and host online workshops, so the value of the course grows exponentially for users who stay longer.
--Certification for people who finish this course included--
--Coming from a team working with clients from Silicon Valley to Amsterdam--
Do you believe in making a real positive impact on people?
In this course, we reveal all the behind-the-scenes principles of our event and sales teams, and how that lead to a 1000+ person yearly event. This course will focus on a great fundamentals overview of how to write, sell, advertise and market to target large sponsors, but also a way to scale your visitor sales. We will include case studies and step by step walkthroughs so you can start with confidence as a sales manager or event planner
Do you want access to a world-class team of people who are grinding every day in growth hacking, event growth, and performance sales?
In this course, our focus is on you. We are daily practitioners giving you answers when you ask them in the QnA. Making sure you get the most cutting-edge advice out there. This course is not just about the information inside, it's about you asking us questions if you have any. We answer within hours, not days which is the #1 positive feedback we get from our students. On top of that we'll do live workshops together and QnA's, as well as give away some 1 on 1's for people who need it.
Are we the real deal?
Please check out the video testimonials from our executive clients who run 7+ figure businesses. And previews of speeches we were invited to speak, like Google Startupgrind.
These principles we're about to teach you are based on our very own blueprint and have been featured on TEDx, Google StartupGrind, and many more...
Outside of using these principles to help others, we also use them daily on our own team of over 50+ people, and they have been proven to work under the most extreme cases with people dealing from small startup teams to large corporates who have dealt with all the struggles you can have in advertising and marketing.
If you've ever struggled with a sponsor or client ghosting you, and have no idea how to get them to reengage, and you were looking for that one magic email to send that leads to closing an even bigger sale with them. Then you'll definitely love having access to our team.
We're practitioners, that's why we can provide real use cases, 24/7 support, and a certification from an organization that has delivered thousands of trainings to corporate organizations worldwide.
This specific ELITEx 2in1 Events and Sales Negotiations 101 course is approx. 15 hours and more heavily focused on getting you up and running. In this course, we will be focused on:
Fundamentals
Event planning small and 100+k events.
How to sell in the digital age at large scale with automation
Expert interviews (From YouTubers with 5 million + subscribers to Startup Entrepreneurs with 1 million + clients, as well as some surprise marketing champions and global Event businesses like the Bundesliga)
Even though it is smaller, it's still ongoing and will be updated monthly with new QnA videos until we've answered all your questions. You can request the next topic once inside the course. So make sure to stay engaged once inside.
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THIS IS FOR PEOPLE WHO ARE INTERESTED IN:
Events, Sales & Digital Marketing Training
Starting with Negotiations and events by learning the basics
Learning the fundamentals of digital sales and how to explain them to others, so they know the strategies behind all writing, sales, advertising techniques
Beginners who are starting with marketing and in the tech sector or a startup/scaleup
Negotiation & sales management
event management
Event training topics
Event organization and conference exercises
Digital Sales strategies
Beginner training
Digital Fundamentals for beginning event planners and sales people
Event tools and conference sheets for instructors who need more assets to scale their sales and visitor attendance
Design tools for business owners who need more royalty-free assets for their teams, like templates, proposals, and more...
Training your team
Business marketing events
How to guide your event and sales team
A great new way to create additional revenue and give yourself more credibility
Great step-by-step process and history to explain events better to beginners
DO NOT BUY THIS COURSE IF:
Only parts of this course may be relevant for you if you are a professional Event planner doing 7 figure sales and up. For that, you'll need our more in-depth courses.
This course is heavily focused on attracting what you need to get started or improve your basic teachings. You need to be comfortable with advertising and putting yourself in the digital world with your brand to people on the internet to accomplish this.
Even if you are a beginner or advanced, our entire team is here to answer your questions, so if you have a unique situation, getting this course is a cheaper way to get access to us.
Extra 10+ hour Expert interviews included.
* And a ton of extras, QnA's, Free update videos, More content, more expert interviews ...
A BRAND NEW WAY TO DO IMPACTFUL SALES, NEGOTIATIONS & EVENTS!
Do you also find it extremely difficult to focus and stay in the moment – where you are actually enjoying the chaos of organizing events and leading sales teams?
For the first time ever, as ELITEx, we’re launching the ultimate online 2in1 training.
We’ll be teaching you how we came up with our teachings through countless interactions with our clients from all over the world, from Silicon Valley to Amsterdam, and how we scaled it within our organization of over 50+ people. The best thing is that you can have zero experience starting out and we'll be able to guide you through the essential strategies of sales.
IS THIS PERFECT FOR YOU?
This is perfect for you if you’re a business owner, freelancer, or student that is looking to create a career path and wants to learn proven strategies and practices... Whether you're a beginner or seasoned event or sales expert we'll cover the basics of sales and event planning in this course.
Our practices have been featured in small rooms as well as in front of global audiences with thousands of people at our events, which you can see on the preview videos.
GET READY!
If you ever wondered how to start your sales or event career or explain certain practices to your team… but the only thing stopping you is the experience or lack of resources, then this course will be worth it to you.
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LEARN
Our learning platform is updated monthly with new videos. If there is a certain topic you want to know about, please request this by asking us a question on the Platform. Our support and instructor team answer quickly.
Of course, the practical experience is half the work. That’s why we also invite you to our virtual job shadows, and any of our events, to really get practical with everything you learn. That's right, free access giveaways to our members to visit a live event.
CULTURE
We invest highly in the community culture, with live events, meetups, feedback Fridays, and collaborations. It is our everyday mission to create a creative, safe, and fun environment to thrive in.
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ABOUT US
The ELITEx Program is a private online training community founded in 2018.
It’s the ultimate online school for impact creators, designed to teach you how to build and scale any skill that has the potential to bring good into the world and impact human lives, even if you have no idea where to start or you have no technical skills or knowledge.
Each year we have thousands of new people from all around the world enter our online training programs, and live events and I want to make sure that you can make an informed and educated decision on whether the ELITEx Program is right for you.
What people say about our live in-person events
“The event was fun, energetic, and inspiring… Thank you so much team, keep doing what you do, and stay in the core of all this energy.”
“This Event really opens up the calendar... I think it’s a win-win situation. I’ll definitely be inviting other partners to join the event as well.”
“What I really liked at this event is that it’s about giving back… You can be successful. But you can have even more success if you’re in an inspiring environment and today was all about that!”
“I think this event is one of those potential partnerships where you can get a lot of value out of it.
Thank you so much for having us and helping us with the preparations… It was really joyful to be here!”
“The giving back concept of the event as well as the people making impact is what I love. I think this is the start of a great initiative… Initiatives like this should be started in other places as well.”
“Empowering, inspiring, and connecting with other people...”