22 Strategies To Increase Your Sales

Developing a sales mindset is crucial to embracing this vital activity and succeeding in business.

Your activity to apply this strategy today:

Write a list of 10 things that you can do right away to generate revenue for your business. Think about everything that could generate income for your business and don't stop until you have the completed list.

The Pareto Principle states that 80% of the effects come from 20% of the causes. Learn what that means for your business and your sales process.

Your activity to apply this strategy today:

Analyse which of your 20%-activities generate 80% of your results. Reflect and find ways to spend more time on these activities.

Learn how to forecast and effectively set your sales targets.

Your activity to apply this strategy today:

Apply your numbers to the formula of good days and get clarity on where to focus your energy in order to achieve your sales targets.

Discover why forming strategic partnerships should be a priority for any early stage business and learn how to find the right partners.

Your activity to apply this strategy today:

Write a list of businesses that you could partner with and contact them. Think about:

• Complementary industries and businesses with a non-competing product or service.

• Where do people go before they need your service?

• Where do people go after they consumed your product or service?

Leverage the power of referrals to gain high quality and quantity of leads for your business.

Your activity to apply this strategy today:

Reflect on when your customers are at their highest peak of emotions. Map out for yourself where the highest peak of emotions is within your sales process. That would be the perfect time to go through the referral process?

Learn how targeted communication to specific groups within your client list will help you generate better results.

Your activity to apply this strategy today:

What are the different profiles of your prospects? Think about prospective and existing customers, city, postcode, region, average dollar per spend, gender, age bracket, emotional experiences, etc. Break down as many segments as you can and create calls to action that speak to their hearts and minds.

Learn how targeted communication to specific groups within your client list will help you generate better results.

Your activity to apply this strategy today:

What are the different profiles of your prospects? Think about prospective and existing customers, city, postcode, region, average dollar per spend, gender, age bracket, emotional experiences, etc. Break down as many segments as you can and create calls to action that speak to their hearts and minds.

Uncover opportunities to increase your average dollar per sale.

Your activity to apply this strategy today:

Review your customer journey and identify where you think customers would be happy to pay a 25% increase in price for a higher value of service. This is a perfect opportunity for an upsell.

Reach any ambitious goals by applying the 10% rule.

Your activity to apply this strategy today:

Identify one key area of your sales process and focus on improving it by just 10%. Then move on to a second area and again focus on improving it by just 10%. Continue this process until you achieve the sales results you are after.

Address your customer's buying motivators and increase your conversion rate.

Your activity to apply this strategy today:

Think about: What can I do in my communication (both written and verbal) to tap into the ‘away from’ and ‘towards’ motivators of my prospects and customers?

Adopt this sales philosophy and never feel uncomfortable about selling again.

Your activity to apply this strategy today:

Spend time to understand, diagnose and make the right prescription for your customer. Focus on being somebody that wants to help someone as an individual rather than being seen as a sales person.

Create authenticity and realness in every sales conversation and ditch the one-size-fits-all sales script.

Your activity to apply this strategy today:

Follow these three steps to create the perfect prospect:

1. What does someone need to say in order to be the perfect prospect? (5-6 statements)

2. What questions would I need to ask in order to explore that in my customer?

3. Ask those questions!

Craft a 5-second commercial to generate interest in your product or service.

Your activity to apply this strategy today:

Three steps to your 5-second commercial:

1. WHAT do you do?

2. What is the OUTCOME for your (prospective-) customers?

3. What is the EFFECT of the outcome in the eyes of your customers?

PRO-TIP: Reverse the order of your 5-second commercial to make it even more engaging.

Getting in front of other people's audiences is a smart way to build your own.

Your activity to apply this strategy today:

Find a networking event, webinar, interview... where you could contribute and DO it.

Find out why testing and measuring will get you ahead of your competitors.

Your activity to apply this strategy today:

Numbers don’t lie. Find out what's working and continue doing that. Find out what's not working and stop that activity.

We often want what we can’t have. Learn how to use the human greed mechanism to accelerate your sales.

Your activity to apply this strategy today:

How can you embed scarcity and urgency in your sales process in order to close more sales in the next 30 days?

Convert leads into paying customers through the art of following up.

Your activity to apply this strategy today:

Go back to prospects in your database that haven’t bought yet and re-engage with them.

Apply those 4 strategies and set up your follow up:

1. Set a time

2. Set a day

3. Set a date

4. Have a reason for the follow up

PRO TIP: Often a "no", is not a no forever. It’s a "not now".

Package up your products to encourage customers to spend more money.

Your activity to apply this strategy today:

Ask yourself: What can I bundle or what could I create that is easy to bundle? Come up with at least 3 ideas and then create your first three bundles.

Enable more sales through social proof. Utilise testimonials.

Your activity to apply this strategy today:

Create testimonials for your website. If you don’t have customers yet, find somebody that has already experienced your product. Give your product or service away for free to and ask for feedback.

PRO TIP: If you increase the degree of certainty, you increase the chance of the sale occurring. Certainty helps your consumer to make a strong decision.

Unlock new customers through the power of personal networks.

Your activity to apply this strategy today:

Think about who do you know that knows somebody… that can bring you close to where you want to be?

Yes, you read that right. Learn how increasing your price will increase your cash flow.

Your activity to apply this strategy today:

First, think about how you can increase the value of your offering to back up your price increase. Then, set and date and amount and increase your prices!

Uncover the most effective way to manage creditors and debtors.

Your activity to apply this strategy today:

How can you motivate companies or individuals that owe you money to pay you faster? Create some strategies that make you stand out.

If you owe money - find ways to stretch those terms out. What can you do to stretch those term out to help you with your cash flow and release a little bit of the stress

Do you have products or stock on site? Sell it.

Your activity to apply this strategy today:

Stock is cash that you can’t touch. Brainstorm at least 5 ways that you can move stock fast in order to free up some cash.

PRO TIP: Read this article to learn how our General Manager, Tim Morris, used group buying site Spreets to move stock in his old business, The Pantless Postman.