The 20 Day Fundraising Challenge

Name: The 20 Day Fundraising Challenge
Rating: 4.6 (147 reviews)

A different learning and a different task each day...all to help you raise more and improve your fundraising!

Created bySimon Scriver

Last updated 3/2018

English

What you'll learn

Thank donors in a way that will make them want to give again
Recruit new donors by phone, e-mail, post and face-to-face
Increase your digital fundraising income
Initiate and build relationships with companies
Conduct a great beneficiary interview
Generate leads and convert to supporters

Course content

3 sections • 23 lectures • 58m total length

Introduction2:03
Join the 20 day fundraising challenge to master corporate and individual giving, from thank-you calls to digital fundraising, with daily tasks that build essential fundraising skills.

Day 1: Make A Thank You Call4:21
Make a thank you call to donors or volunteers to build relationships, express gratitude, gather feedback, and update contact details, turning appreciation into future support.
Day 2: Mystery Shop Your Organization3:32
Day 3: Record a Video Interview3:05
Day 4: Construct Your Pitch3:43
Day 5: Make an Upgrade Call3:18
Day 6: Get Some Lead Generation Going3:39
Day 7: Start a Conversation About Matched Giving3:00
Day 8: Make a Reactivation or Conversion Call2:55
Make reactivation and conversion calls to turn past or potential donors into monthly donors, using thanks, feedback, a sample script, and downloadable materials.
Day 9: Mail an Ask2:19
Day 10: Audit Your Thank You Letter & E-mail3:03
Day 11: Talk To Your Accounts Person2:58
Speak with your accounts person to build trust, get a three-year accounts payable list, and align monthly donation processing to donors' pay cycles, making fundraising easier.
Day 12: Reach Out To A Local Business2:44
Day 13: Give Your Google Grants AdWords A Nudge2:30
Day 14: Talk to Your Event Participants and Fundraisers2:41
Day 15: Review Your Newsletter1:58
Day 16: Plot Your Supporter Journey For Each Segment2:14
Plot your supporter journeys by segment and map each touchpoint—from donation to seasonal updates—using templates to tailor communications for different donor groups.
Day 17: Attend A Networking Event2:37
Day 18: Make a Face-to-Face Ask2:15
Day 19: Promote Transparency1:15
Day 20: Make The Most Of The Fundraising Community1:29

Requirements

You should be able to use a PC at a beginner level
You should have about 30 minutes available each day to allow you to watch the video, read the resources and carry out the challenge. These don't need to be consecutive days!

Description

Welcome to the 20-Day Fundraising Challenge!

Over the course of 20 days you'll learn a bunch of new fundraising skills, tricks and tips to help you raise more money. There's a lecture for each day where I'll assign you a task to help you raise more money for your organization. I'll show you the thinking behind it and why it'll work for you!

You'll learn loads about all sorts of fundraising from individuals and companies, using the phone, e-mail, post, social media, video and more! With this course you'll learn loads, raise more, and even have some fun along the way. (*fun not guaranteed)

I recommend you set aside less than an hour each day to watch each lecture and put it in to practice. But of course the beauty of this course is that you can do it all at your own pace...cram it all in to one day or pick it up whenever you have a bit of spare time.

Take this journey with me and you WILL raise more money!

Who this course is for:

Anyone who wants to raise more money for your organization.
Fundraisers who want to broaden their skills.
Any non-profit, charity, event or start-up that wants to increase their fundraising.

The 20 Day Fundraising Challenge

What you'll learn

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Course content

Introduction1 lecture • 2min