
Master the full user acquisition funnel from stranger to churned user, leveraging paid and organic channels, social media, press, partnerships, and mass media with a data-driven growth framework.
Explore building a mobile growth engine for apps by aligning ads, content, offers, and communications to boost onboarding and retention, using TikTok and other channels.
Explore user acquisition channels across display networks, social pay-per-click, organic social, streaming, search, PR, and influencers, with a focus on TikTok, Apple search ads, and App Store merchandising.
Explore acquisition channels through vendors and tech, from Udonis and Ten-x to Apple search ads, emphasizing fast setup, integrated measurement, and rapid iteration for app growth.
Learn how to craft human-centered, high CTR ads across social platforms using multivariate testing (Adespresso), leveraging ugc and optimized app store landing pages for scalable user acquisition.
Lead your app store listing with a compelling video and vivid imagery, then use clear copy to show the app as the offer, supported by real user visuals.
Explore how a case study of the Citizen app reveals optimizing offers, leveraging TikTok for lower CPI, the halo effect, and audience insights to drive growth and engagement.
Master app lifecycle communications by using emails as the core retention channel, plus an SDK for tagging, SMS, in-app notifications, and multivariate testing.
After years of marketing apps with 20M to 100M in funding, I've done it all. And I'm here to share with you exactly what strategies work and how to implement them quickly so you can get more customers. This is the only course you'll need to align all your marketing efforts through 2023 and beyond.
It's easy to get installs. But customers? Customers that stick around? That's something else entirely.
In this course, you'll learn the secrets that I used to answer every tough question marketing has to answer:
Who is your actual customer and what do they really want?
Where can you find them at the lowest price?
What kind of ads actually convert traffic into installs?
How do you keep your users and turn them into loyal customer?
Most apps won't go viral, and that's ok.
If you know how to spend money to get more in revenue, you can grow your app as large as you want.
Arash is a Growth Accelerator that has worked with some of the most iconic consumer apps such as Lunchclub, Citizen, and TruPlay. He coaches venture firms on how to grow using the latest growth marketing methods born from hard work on the frontlines of real businesses at the cutting edge of consumer marketing.